A data profile of the people who buy, follow and care about RVs in Spain — modelled from more than twelve digital signal sources. RVs has an estimated audience of 3,777,260 people in Spain.
RVs has an estimated audience of 3,777,260 people in Spain. 39.2% are female, 60.8% are male, average age 45.0. Top brand affinities: Used car, Energy, Sabadell, Motorcycle accessories, Solar panel.
Top brand affinities include Used car, Energy, Sabadell, with strongest over-indexing on Used car (3.39× the country average).
Demographically, the RVs audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Risk Appetite.
The typical RVs fan in Spain is more male, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for Used car.
The key figures that characterise the RVs profile in Spain.
39.2% are female, 60.8% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 45.0 |
| Estimated audience size | 3,777,260 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide RVs audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 12.1% |
| Germany | 6.3% |
The strongest cross-interests of the RVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rolls-Royce Motor Cars | Cars & Mobility | 4.29× | ||
| 02 | Solar panel | Home & Garden | 3.46× | ||
| 03 | Used car | Cars & Mobility | 3.39× | ||
| 04 | Carcare | Cars & Mobility | 3.22× | ||
| 05 | Electric motorcycles and scooters | Cars & Mobility | 3.11× | ||
| 06 | Aston Martin | Cars & Mobility | 3.00× | ||
| 07 | Motorcycle accessories | Cars & Mobility | 2.70× | ||
| 08 | Bild | News | 2.56× | ||
| 09 | Touring motorcycle | Cars & Mobility | 2.56× | ||
| 10 | Motorcycle helmet | Cars & Mobility | 2.38× | ||
| 11 | Extreme sport | Sports | 2.36× | ||
| 12 | Custom motorcycle | Cars & Mobility | 2.26× | ||
| 13 | Air conditioning | Technology & Electronics | 2.25× | ||
| 14 | Innovation | Business & Career | 2.01× | ||
| 15 | Travel photography | Technology & Electronics | 2.00× | ||
| 16 | Energy | Home & Garden | 1.97× | ||
| 17 | Toyota | Cars & Mobility | 1.87× | ||
| 18 | Cruises | Travel & Leisure | 1.84× | ||
| 19 | Sabadell | Business & Career | 1.57× | ||
| 20 | Camping | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.84× | |
| Risk Appetite | THRILL | 1.81× | |
| Need for Security | CONSERVATISM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| Social Media Usage | JOY | 0.85× | |
| Spirituality | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for RVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.