RVs Audience in Germany
A data profile of the people who buy, follow and care about RVs in Germany — modelled from more than twelve digital signal sources. RVs has an estimated audience of 10,510,586 people in Germany.
The average RVs fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include ADAC, Tagesschau, Volunteering, with strongest over-indexing on ADAC (2.76× the country average).
Demographically, the RVs audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical RVs fan in Germany is balanced, around 41.0 years old, with strong Risk Appetite tendencies and a notable affinity for ADAC.
At a glance
The key figures that characterise the RVs profile in Germany.
Search interest · 12-month trend
Demographics of RVs fans
47.2% are female, 52.8% are male, average age 41.0.
Gender split
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 41.0 |
| Estimated audience size | 10,510,586 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide RVs audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 12.1% |
| Germany | 6.3% |
Geography
Where the RVs audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~1M | 3.08× | |
| 02 | Hessen | ~1.5M | 1.79× | |
| 03 | Baden-Württemberg | ~1.5M | 1.07× | |
| 04 | Rheinland-Pfalz | ~500K | 1.01× | |
| 05 | Berlin | ~500K | 1.00× | |
| 06 | Bayern | ~1.5M | 0.87× | |
| 07 | Schleswig-Holstein | ~300K | 0.85× | |
| 08 | Sachsen | ~400K | 0.81× | |
| 09 | Nordrhein-Westfalen | ~2M | 0.80× | |
| 10 | Hamburg | ~200K | 0.77× | |
| 11 | Saarland | ~100K | 0.77× | |
| 12 | Mecklenburg-Vorpommern | ~200K | 0.76× | |
| 13 | Niedersachsen | ~700K | 0.73× | |
| 14 | Thüringen | ~200K | 0.72× | |
| 15 | Bremen | ~70K | 0.72× | |
| 16 | Sachsen-Anhalt | ~200K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the RVs audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Truck camper | Cars & Mobility | 4.71× | ||
| 02 | Mobile home | Cars & Mobility | 4.68× | ||
| 03 | Pandora | Fashion & Accessoires | 3.42× | ||
| 04 | Motorhome | Cars & Mobility | 3.37× | ||
| 05 | Electric motorcycles and scooters | Cars & Mobility | 3.21× | ||
| 06 | Automobile repair shop | Cars & Mobility | 3.18× | ||
| 07 | ADAC | Cars & Mobility | 2.76× | ||
| 08 | Volunteering | Politics & Society | 2.71× | ||
| 09 | Patio | Home & Garden | 2.53× | ||
| 10 | Solar energy | Home & Garden | 2.37× | ||
| 11 | Chihuahua (dog) | Pets & Animals | 2.35× | ||
| 12 | CHIO Aachen | Sports | 2.34× | ||
| 13 | Used car | Cars & Mobility | 2.27× | ||
| 14 | French Bulldog | Pets & Animals | 2.22× | ||
| 15 | Porsche | Cars & Mobility | 2.21× | ||
| 16 | Labrador Retriever | Pets & Animals | 2.21× | ||
| 17 | Formula One | Sports | 2.07× | ||
| 18 | House music | Music & Radio | 2.00× | ||
| 19 | AutoScout24 | Cars & Mobility | 1.74× | ||
| 20 | Tagesschau | Movies & TV | 1.61× |
Personality of the RVs audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.48× | |
| Need for Security | CONSERVATISM | 1.44× | |
| Quality Awareness | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Mindfulness | BALANCE | 0.83× | |
| Creativity | OPEN | 0.83× |
Frequently asked questions
How many fans does RVs have in Germany?
RVs has an estimated audience of 10,510,586 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of RVs fans?
47.2% of RVs fans are female, 52.8% are male, with an average age of 41.0 years.
Which brands do RVs fans like most?
RVs fans show strongest brand affinity for ADAC (2.76×), Tagesschau (1.61×), and Volunteering (2.71×) over the country average.
Where do RVs fans live in Germany?
RVs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Baden-Württemberg (reach ~1.5M), and Bayern (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do RVs fans also like?
Beyond RVs itself, the audience over-indexes on Tagesschau (1.61×), Volunteering (2.71×), Mobile home (4.68×), and Used car (2.27×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Car type audiences in Germany
- SUVs (10,724,718)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
- Used Cars (5,588,872)
See RVs audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for RVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.