RVs Audience in Germany
RVs has an estimated audience of 10,510,586 people in Germany. 47.2% are female, 52.8% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities: Building insulation, Hypertext, Icon (magazine), Acoustic music, Google Analytics.
The average RVs fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities include Building insulation, Hypertext, Icon (magazine), with strongest over-indexing on Building insulation (2.94× the country average). Demographically, the RVs audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as DIY Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of RVs fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 41.0 |
| Estimated audience size | 10,510,586 |
Audience persona
The typical RVs fan in Germany is balanced, around 41.0 years old, with strong DIY Mentality tendencies and a notable affinity for Building insulation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,922,972 | 0.84× |
| Baden-Württemberg | 1,655,232 | 1.15× |
| Hessen | 1,523,425 | 1.9× |
| Bayern | 1,521,065 | 0.9× |
| Brandenburg | 826,794 | 2.54× |
| Niedersachsen | 762,170 | 0.75× |
| Rheinland-Pfalz | 550,239 | 1.04× |
| Berlin | 503,334 | 1.07× |
| Sachsen | 416,743 | 0.81× |
| Schleswig-Holstein | 322,294 | 0.85× |
| Hamburg | 188,134 | 0.79× |
| Thüringen | 180,214 | 0.67× |
| Sachsen-Anhalt | 172,388 | 0.63× |
| Mecklenburg-Vorpommern | 146,651 | 0.73× |
| Saarland | 89,841 | 0.7× |
| Bremen | 55,870 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Building insulation | 2.94× | Home & Garden |
| Hypertext | 1.92× | Technology & Electronics |
| Icon (magazine) | 1.66× | Arts & Culture |
| Acoustic music | 2.42× | Music & Radio |
| Google Analytics | 1.55× | Internet & Social Media |
| Buddy – The Buddy Holly Story | 2.81× | Music & Radio |
| Alaska | 2.06× | Travel & Leisure |
| Video izle | 1.75× | |
| Golem | 1.56× | Technology & Electronics |
| Information sensitivity | 2.57× | Technology & Electronics |
| Staycation | 1.78× | Home & Garden |
| Jaguar F-Pace | 2.92× | Cars & Mobility |
| Carrie (novel) | 2.5× | Literature |
| Tuscany | 2.04× | Travel & Leisure |
| Gumbal | 2.41× | Cars & Mobility |
| Scratching post | 2.36× | Pets & Animals |
| Minnesota | 2.43× | Travel & Leisure |
| Hammock camping | 2.7× | Travel & Leisure |
| Golden Gate | 2.07× | Games |
| Glashütte | 1.62× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.39 |
| Sports Activity | POWER | 1.38 |
| Luxury Orientation | PREMIUM | 1.3 |
| Need for Security | CONSERVATISM | 1.24 |
| Patriotism | CONSERVATISM | 1.21 |
| Indulgence | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 12.1% |
| Germany | 6.3% |
See RVs audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
- Used Cars (5,588,872)
Frequently asked questions
How many fans does RVs have in Germany?
RVs has an estimated audience of 10,510,586 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of RVs fans?
47.2% of RVs fans are female, 52.8% are male, with an average age of 41.0 years.
Which brands do RVs fans like most?
RVs fans show strongest brand affinity for Building insulation (2.94×), Hypertext (1.92×), and Icon (magazine) (1.66×) over the country average.
Where do RVs fans live in Germany?
RVs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,922,972), Baden-Württemberg (reach 1,655,232), and Hessen (reach 1,523,425). These three regions account for the largest share of the active audience.
What other brands do RVs fans also like?
Beyond RVs itself, the audience over-indexes on Hypertext (1.92×), Icon (magazine) (1.66×), Acoustic music (2.42×), and Google Analytics (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for RVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.