Rascasse Audience Intelligence

CHIO Aachen Audience in Germany

A data profile of the people who buy, follow and care about CHIO Aachen in Germany — modelled from more than twelve digital signal sources. CHIO Aachen has an estimated audience of 5,815,695 people in Germany.

#1among Equestrian in Germany#12among Event in Germany#66in Sports

The average CHIO Aachen fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Entertainment, Food and drink, Sports, with strongest over-indexing on Entertainment (1.72× the country average).

Demographically, the CHIO Aachen audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical CHIO Aachen fan in Germany is more female, around 38.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Entertainment.

Category: Sports · Type: Event · Subtype: Equestrian

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CHIO Aachen profile in Germany.

Audience size
5.8M
in Germany
Gender
65.8%♀
34.2% male
Age
38.0
average years
Country rank
#836
Event in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of CHIO Aachen fans

65.8% are female, 34.2% are male, average age 38.0.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for CHIO Aachen audience in Germany
MetricValue
Female65.8%
Male34.2%
Average age38.0
Estimated audience size5,815,695
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the CHIO Aachen audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4921%
50+17%
Fig. 04

Worldwide distribution

84.2%

of the worldwide CHIO Aachen audience comes from Germany.

Worldwide audience distribution share by country for CHIO Aachen
CountryShare
Germany84.2%
Netherlands4.0%
Switzerland2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CHIO Aachen audience in Germany is strongest.

Fig. 05

Top regions by affinity

CHIO Aachen fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~4.5M3.69×
02Niedersachsen~900K1.66×
03Schleswig-Holstein~300K1.19×
04Rheinland-Pfalz~300K1.15×
05Hessen~400K0.93×
06Hamburg~100K0.93×
07Mecklenburg-Vorpommern~100K0.87×
08Saarland~60K0.79×
09Baden-Württemberg~600K0.71×
10Bremen~40K0.70×
11Sachsen-Anhalt~100K0.68×
12Bayern~600K0.67×
13Brandenburg~100K0.64×
14Sachsen~200K0.61×
15Thüringen~90K0.61×
16Berlin~100K0.44×
Fig. 06

Affinity by region

Affinity by region — CHIO Aachen, Germany
0.44×1.00×3.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CHIO Aachen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CHIO Aachen audience
#·InterestCategoryAffinity×
01H&MShopping2.36×
02IKEAHome & Garden2.33×
03LidlShopping2.26×
04AldiShopping2.26×
05AnimalPets & Animals2.18×
06GardenHome & Garden2.17×
07LeisureTravel & Leisure2.01×
08VehiclesCars & Mobility1.85×
09Harry PotterMovies & TV1.85×
10SportsSports1.79×
11FoodFood & Beverages1.78×
12EntertainmentMovies & TV1.72×
13Food and drinkFood & Beverages1.71×
14ReadingLiterature1.68×
15Arts and musicArts & Culture1.62×
16Outdoor recreationSports1.61×
17FC Bayern MunichSports1.55×
18Consumer electronicsTechnology & Electronics1.55×
19Business and industryBusiness & Career1.51×
20GermanyTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CHIO Aachen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CHIO Aachen audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.93×
Pet OwnershipJOY1.80×
SustainabilityBALANCE1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CHIO Aachen audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
Early Adopter MentalityPOWER1.04×
Community OrientationOPEN1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CHIO Aachen have in Germany?

CHIO Aachen has an estimated audience of 5,815,695 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of CHIO Aachen fans?

65.8% of CHIO Aachen fans are female, 34.2% are male, with an average age of 38.0 years.

03

Which brands do CHIO Aachen fans like most?

CHIO Aachen fans show strongest brand affinity for Entertainment (1.72×), Food and drink (1.71×), and Sports (1.79×) over the country average.

04

Where do CHIO Aachen fans live in Germany?

CHIO Aachen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4.5M), Niedersachsen (reach ~900K), and Bayern (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do CHIO Aachen fans also like?

Beyond CHIO Aachen itself, the audience over-indexes on Food and drink (1.71×), Sports (1.79×), Food (1.78×), and Vehicles (1.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Equestrian audiences in Germany

See CHIO Aachen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for CHIO Aachen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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