CHIO Aachen Audience in Germany
CHIO Aachen has an estimated audience of 572,637 people in Germany. 64.0% are female, 36.0% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Entertainment, Food and drink, Sports, Food, Vehicles.
The average CHIO Aachen fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Entertainment, Food and drink, Sports, with strongest over-indexing on Entertainment (1.72× the country average). Demographically, the CHIO Aachen audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Equestrian
Demographics of CHIO Aachen fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 37.5 |
| Estimated audience size | 572,637 |
Audience persona
The typical CHIO Aachen fan in Germany is more female, around 37.5 years old, with strong Pet Ownership tendencies and a notable affinity for Entertainment.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 429,478 | 3.69× |
| Niedersachsen | 95,722 | 1.72× |
| Bayern | 63,838 | 0.69× |
| Baden-Württemberg | 53,380 | 0.68× |
| Hessen | 41,038 | 0.94× |
| Rheinland-Pfalz | 33,857 | 1.18× |
| Schleswig-Holstein | 24,591 | 1.2× |
| Sachsen | 16,660 | 0.59× |
| Hamburg | 12,417 | 0.96× |
| Berlin | 11,032 | 0.43× |
| Brandenburg | 10,920 | 0.61× |
| Mecklenburg-Vorpommern | 9,029 | 0.83× |
| Sachsen-Anhalt | 8,543 | 0.58× |
| Thüringen | 8,077 | 0.55× |
| Saarland | 4,975 | 0.71× |
| Bremen | 3,085 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Entertainment | 1.72× | Movies & TV |
| Food and drink | 1.71× | Food & Beverages |
| Sports | 1.79× | Sports |
| Food | 1.78× | Food & Beverages |
| Vehicles | 1.85× | Cars & Mobility |
| IKEA | 2.33× | Home & Garden |
| Harry Potter | 1.85× | Movies & TV |
| Lidl | 2.26× | Shopping |
| Arts and music | 1.62× | Arts & Culture |
| H&M | 2.36× | Shopping |
| Reading | 1.68× | Literature |
| Garden | 2.17× | Home & Garden |
| Aldi | 2.26× | Shopping |
| Business and industry | 1.51× | Business & Career |
| Outdoor recreation | 1.61× | Sports |
| Leisure | 2.01× | Travel & Leisure |
| Germany | 1.5× | Travel & Leisure |
| Consumer electronics | 1.55× | Technology & Electronics |
| Animal | 2.18× | Pets & Animals |
| Veganism | 2.16× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.3 |
| Sports Activity | POWER | 1.24 |
| Sustainability | BALANCE | 1.18 |
| Creativity | OPEN | 1.17 |
| Luxury Orientation | PREMIUM | 1.16 |
| DIY Mentality | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.0% |
| Netherlands | 4.2% |
| Switzerland | 2.2% |
See CHIO Aachen audiences in other countries
More Equestrian audiences in Germany
- Zara Phillips (287,803)
- Jessica von Bredow-Werndl (235,922)
- Jessica Springsteen (160,524)
- Paul Schockemöhle (124,787)
- Ingrid Klimke (108,102)
Frequently asked questions
How many fans does CHIO Aachen have in Germany?
CHIO Aachen has an estimated audience of 572,637 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of CHIO Aachen fans?
64.0% of CHIO Aachen fans are female, 36.0% are male, with an average age of 37.5 years.
Which brands do CHIO Aachen fans like most?
CHIO Aachen fans show strongest brand affinity for Entertainment (1.72×), Food and drink (1.71×), and Sports (1.79×) over the country average.
Where do CHIO Aachen fans live in Germany?
CHIO Aachen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 429,478), Niedersachsen (reach 95,722), and Bayern (reach 63,838). These three regions account for the largest share of the active audience.
What other brands do CHIO Aachen fans also like?
Beyond CHIO Aachen itself, the audience over-indexes on Food and drink (1.71×), Sports (1.79×), Food (1.78×), and Vehicles (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for CHIO Aachen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.