Rascasse Audience Intelligence

Richard Vogel Audience in Germany

A data profile of the people who buy, follow and care about Richard Vogel in Germany — modelled from more than twelve digital signal sources. Richard Vogel has an estimated audience of 1,847,835 people in Germany.

#2among Equestrian in Germany#333among Person in Germany#328in Sports

The average Richard Vogel fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen.

Top brand affinities include CHIO Aachen, RV park, Ludger Beerbaum, with strongest over-indexing on CHIO Aachen (4.79× the country average).

Demographically, the Richard Vogel audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Quality Awareness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Richard Vogel fan in Germany is more female, around 38.0 years old, with strong Quality Awareness tendencies and a notable affinity for CHIO Aachen.

Category: Sports · Type: Person · Subtype: Equestrian

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Richard Vogel profile in Germany.

Audience size
1.8M
in Germany
Gender
61.2%♀
38.8% male
Age
38.0
average years
Country rank
#3646
Person in Germany
Fig. 01

Search interest · 12-month trend

+382%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Richard Vogel fans

61.2% are female, 38.8% are male, average age 38.0.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Richard Vogel audience in Germany
MetricValue
Female61.2%
Male38.8%
Average age38.0
Estimated audience size1,847,835
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Richard Vogel audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3922%
40-4921%
50+15%
Fig. 04

Worldwide distribution

70.3%

of the worldwide Richard Vogel audience comes from Germany.

Worldwide audience distribution share by country for Richard Vogel
CountryShare
Germany70.3%
India4.8%
United States3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Richard Vogel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Richard Vogel fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K1.56×
02Hessen~200K1.56×
03Baden-Württemberg~400K1.48×
04Niedersachsen~300K1.46×
05Schleswig-Holstein~80K1.19×
06Mecklenburg-Vorpommern~30K1.02×
07Rheinland-Pfalz~90K0.96×
08Hamburg~40K0.94×
09Sachsen-Anhalt~40K0.91×
10Brandenburg~50K0.88×
11Saarland~20K0.88×
12Bremen~10K0.85×
13Sachsen~70K0.82×
14Thüringen~40K0.80×
15Bayern~200K0.76×
16Berlin~50K0.57×
Fig. 06

Affinity by region

Affinity by region — Richard Vogel, Germany
0.57×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Richard Vogel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Richard Vogel audience
#·InterestCategoryAffinity×
01Isabell WerthSports12.56×
02Ludger BeerbaumSports12.30×
03Christian AhlmannSports10.86×
04Marcus EhningSports10.29×
05Paul SchockemöhleSports6.41×
06Krämer PferdesportSports6.06×
07Arabian horsePets & Animals5.16×
08CHIO AachenSports4.79×
09RV parkCars & Mobility4.65×
10LivestockPets & Animals2.71×
11Pet sittingPets & Animals2.55×
12HugendubelShopping2.18×
13Helene FischerMusic & Radio1.68×
14DogsPets & Animals1.60×
15H&MShopping1.56×
16CampingTravel & Leisure1.56×
17BundesligaSports1.52×
18SpotifyInternet & Social Media1.52×
19CraftsHome & Garden1.51×
20Arts and musicArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Richard Vogel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Richard Vogel audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.90×
Pet OwnershipJOY1.50×
MindfulnessBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Richard Vogel audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.82×
Social Media UsageJOY0.88×
Price SensitivityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Richard Vogel have in Germany?

Richard Vogel has an estimated audience of 1,847,835 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Richard Vogel fans?

61.2% of Richard Vogel fans are female, 38.8% are male, with an average age of 38.0 years.

03

Which brands do Richard Vogel fans like most?

Richard Vogel fans show strongest brand affinity for CHIO Aachen (4.79×), RV park (4.65×), and Ludger Beerbaum (12.3×) over the country average.

04

Where do Richard Vogel fans live in Germany?

Richard Vogel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Baden-Württemberg (reach ~400K), and Niedersachsen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Richard Vogel fans also like?

Beyond Richard Vogel itself, the audience over-indexes on RV park (4.65×), Ludger Beerbaum (12.3×), Isabell Werth (12.56×), and Arts and music (1.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Equestrian audiences in Germany

See Richard Vogel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Richard Vogel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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