Isabell Werth Audience in Germany
Isabell Werth has an estimated audience of 662,895 people in Germany. 73.5% are female, 26.5% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Barrel racing, Battle.net, American Quarter Horse, Classical dressage, Working cow horse.
The average Isabell Werth fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Barrel racing, Battle.net, American Quarter Horse, with strongest over-indexing on Barrel racing (34.68× the country average). Demographically, the Isabell Werth audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Horseriding
Demographics of Isabell Werth fans
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 37.7 |
| Estimated audience size | 662,895 |
Audience persona
The typical Isabell Werth fan in Germany is more female, around 37.7 years old, with strong Pet Ownership tendencies and a notable affinity for Barrel racing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 173,745 | 1.2× |
| Bayern | 96,666 | 0.91× |
| Niedersachsen | 88,068 | 1.37× |
| Baden-Württemberg | 84,081 | 0.93× |
| Hessen | 43,725 | 0.87× |
| Rheinland-Pfalz | 33,541 | 1.01× |
| Sachsen | 32,647 | 1× |
| Schleswig-Holstein | 32,139 | 1.35× |
| Brandenburg | 20,808 | 1.01× |
| Berlin | 20,586 | 0.69× |
| Sachsen-Anhalt | 17,895 | 1.04× |
| Thüringen | 15,376 | 0.91× |
| Mecklenburg-Vorpommern | 14,337 | 1.13× |
| Hamburg | 13,644 | 0.91× |
| Saarland | 7,371 | 0.91× |
| Bremen | 4,307 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barrel racing | 34.68× | Cars & Mobility |
| Battle.net | 60.84× | Games |
| American Quarter Horse | 19.75× | Pets & Animals |
| Classical dressage | 21.48× | Sports |
| Working cow horse | 53.03× | Sports |
| Dutch Warmblood | 42.65× | Pets & Animals |
| Cowboy boot | 37.46× | Fashion & Accessoires |
| Equine therapy | 10.2× | Health |
| Shetland pony | 29.46× | Pets & Animals |
| Arabian horse | 11.87× | Pets & Animals |
| The Horse Whisperer (film) | 38.59× | |
| Saddle | 11.32× | Sports |
| Welsh Pony and Cob | 32.25× | Pets & Animals |
| Horse grooming | 13.65× | Pets & Animals |
| Horse tack | 12.26× | Sports |
| Jumping | 33.67× | Sports |
| Haflinger | 32.02× | Fashion & Accessoires |
| Horse trailer | 24.2× | Pets & Animals |
| Equine massage | 32.59× | Pets & Animals |
| Equitation | 30.45× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.09 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Indulgence | JOY | 1.24 |
| Sports Activity | POWER | 1.23 |
| Creativity | OPEN | 1.21 |
| Healthy Lifestyle | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.5% |
| Austria | 2.6% |
| United States | 2.4% |
See Isabell Werth audiences in other countries
More Horseriding audiences in Germany
- Horze (430,975)
- Krämer Pferdesport (430,113)
- PIKEUR (180,145)
- Charlotte Dujardin (123,791)
- FEI World Equestrian Games (122,425)
Frequently asked questions
How many fans does Isabell Werth have in Germany?
Isabell Werth has an estimated audience of 662,895 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Isabell Werth fans?
73.5% of Isabell Werth fans are female, 26.5% are male, with an average age of 37.7 years.
Which brands do Isabell Werth fans like most?
Isabell Werth fans show strongest brand affinity for Barrel racing (34.68×), Battle.net (60.84×), and American Quarter Horse (19.75×) over the country average.
Where do Isabell Werth fans live in Germany?
Isabell Werth fans in Germany are most concentrated in Nordrhein-Westfalen (reach 173,745), Bayern (reach 96,666), and Niedersachsen (reach 88,068). These three regions account for the largest share of the active audience.
What other brands do Isabell Werth fans also like?
Beyond Isabell Werth itself, the audience over-indexes on Battle.net (60.84×), American Quarter Horse (19.75×), Classical dressage (21.48×), and Working cow horse (53.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Isabell Werth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.