Rascasse Audience Intelligence

Isabell Werth Audience in Germany

A data profile of the people who buy, follow and care about Isabell Werth in Germany — modelled from more than twelve digital signal sources. Isabell Werth has an estimated audience of 609,517 people in Germany.

#4among Horseriding in Germany#1774among Person in Germany#776in Sports

The average Isabell Werth fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Barrel racing, American Quarter Horse, CHIO Aachen, with strongest over-indexing on Barrel racing (34.68× the country average).

Demographically, the Isabell Werth audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Quality Awareness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Isabell Werth fan in Germany is more female, around 37.7 years old, with strong Quality Awareness tendencies and a notable affinity for Barrel racing.

Category: Sports · Type: Person · Subtype: Horseriding

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Isabell Werth profile in Germany.

Audience size
610K
in Germany
Gender
73.5%♀
26.5% male
Age
37.7
average years
Country rank
#9972
Person in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Isabell Werth fans

73.5% are female, 26.5% are male, average age 37.7.

Fig. 02

Gender split

73.5%
Female
26.5%
Male
Demographic split for Isabell Werth audience in Germany
MetricValue
Female73.5%
Male26.5%
Average age37.7
Estimated audience size609,517
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Isabell Werth audience in Germany
Age bracketShare%
16-1924%
20-2919%
30-3920%
40-4921%
50+16%
Fig. 04

Worldwide distribution

77.1%

of the worldwide Isabell Werth audience comes from Germany.

Worldwide audience distribution share by country for Isabell Werth
CountryShare
Germany77.1%
Austria2.5%
United States2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Isabell Werth audience in Germany is strongest.

Fig. 05

Top regions by affinity

Isabell Werth fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~90K1.37×
02Schleswig-Holstein~30K1.36×
03Nordrhein-Westfalen~200K1.25×
04Mecklenburg-Vorpommern~10K1.13×
05Sachsen-Anhalt~20K1.03×
06Rheinland-Pfalz~30K1.00×
07Brandenburg~20K0.99×
08Sachsen~30K0.97×
09Hamburg~10K0.95×
10Saarland~8K0.94×
11Baden-Württemberg~80K0.91×
12Thüringen~20K0.90×
13Hessen~40K0.89×
14Bayern~90K0.88×
15Bremen~5K0.85×
16Berlin~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Isabell Werth, Germany
0.66×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Isabell Werth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Isabell Werth audience
#·InterestCategoryAffinity×
01Battle.netGames60.84×
02Working cow horseSports53.03×
03Christian AhlmannSports45.98×
04Dutch WarmbloodPets & Animals42.65×
05Meredith Michaels-BeerbaumSports40.46×
06Ludger BeerbaumSports39.66×
07The Horse Whisperer (film)Movie / TV Show / Series38.59×
08Cowboy bootFashion & Accessoires37.46×
09Barrel racingCars & Mobility34.68×
10Marcus EhningSports32.30×
11Welsh Pony and CobPets & Animals32.25×
12Shetland ponyPets & Animals29.46×
13Paul SchockemöhleSports26.17×
14Classical dressageSports21.48×
15American Quarter HorsePets & Animals19.75×
16CHIO AachenSports15.49×
17Horse groomingPets & Animals13.65×
18Arabian horsePets & Animals11.87×
19SaddleSports11.32×
20Equine therapyHealth10.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Isabell Werth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Isabell Werth audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.21×
Pet OwnershipJOY2.08×
Sports ActivityPOWER1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Isabell Werth audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Risk AppetiteTHRILL0.79×
IndulgenceJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Isabell Werth have in Germany?

Isabell Werth has an estimated audience of 609,517 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Isabell Werth fans?

73.5% of Isabell Werth fans are female, 26.5% are male, with an average age of 37.7 years.

03

Which brands do Isabell Werth fans like most?

Isabell Werth fans show strongest brand affinity for Barrel racing (34.68×), American Quarter Horse (19.75×), and CHIO Aachen (15.49×) over the country average.

04

Where do Isabell Werth fans live in Germany?

Isabell Werth fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Niedersachsen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Isabell Werth fans also like?

Beyond Isabell Werth itself, the audience over-indexes on American Quarter Horse (19.75×), CHIO Aachen (15.49×), Ludger Beerbaum (39.66×), and Classical dressage (21.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horseriding audiences in Germany

See Isabell Werth audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Isabell Werth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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