Dutch Warmblood Audience in Germany
Dutch Warmblood has an estimated audience of 347,352 people in Germany. 67.8% are female, 32.2% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Arabian horse, Rodeo, Spy Game, Paul Schockemöhle, Isabell Werth.
The average Dutch Warmblood fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Arabian horse, Rodeo, Spy Game, with strongest over-indexing on Arabian horse (11.81× the country average). Demographically, the Dutch Warmblood audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dutch Warmblood fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 38.6 |
| Estimated audience size | 347,352 |
Audience persona
The typical Dutch Warmblood fan in Germany is more female, around 38.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Arabian horse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,297 | 1.1× |
| Bayern | 59,551 | 1.07× |
| Niedersachsen | 52,534 | 1.56× |
| Baden-Württemberg | 42,556 | 0.9× |
| Hessen | 23,852 | 0.9× |
| Rheinland-Pfalz | 18,453 | 1.06× |
| Sachsen | 16,057 | 0.94× |
| Schleswig-Holstein | 15,409 | 1.24× |
| Brandenburg | 11,045 | 1.03× |
| Berlin | 9,616 | 0.62× |
| Thüringen | 7,944 | 0.9× |
| Sachsen-Anhalt | 7,508 | 0.83× |
| Hamburg | 6,574 | 0.84× |
| Mecklenburg-Vorpommern | 6,422 | 0.97× |
| Saarland | 5,481 | 1.28× |
| Bremen | 2,305 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arabian horse | 11.81× | Pets & Animals |
| Rodeo | 10.09× | Sports |
| Spy Game | 31.77× | Movies & TV |
| Paul Schockemöhle | 39.67× | Sports |
| Isabell Werth | 17× | Sports |
| Ariat | 31.33× | Fashion & Accessoires |
| PIKEUR | 28.28× | Sports |
| Endurance riding | 28.44× | Sports |
| Lily James | 14.08× | Movies & TV |
| Krämer Pferdesport | 17.54× | Sports |
| Fressnapf | 4.39× | Shopping |
| Marshalls | 17.83× | Fashion & Accessoires |
| Eyes Wide Shut | 11.06× | Movies & TV |
| Haflinger | 19.15× | Fashion & Accessoires |
| Christian Ahlmann | 50.88× | Sports |
| Veterinary medicine | 3.67× | Business & Career |
| Labrador Retriever | 3.56× | Pets & Animals |
| Spiegel Online | 2.06× | News |
| Shih Tzu | 4.02× | Pets & Animals |
| Yorkshire Terrier | 3.82× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.79 |
| Pet Ownership | JOY | 1.67 |
| Sustainability | BALANCE | 1.66 |
| Sports Activity | POWER | 1.38 |
| Individualism | JOY | 1.37 |
| Urban Lifestyle | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Germany | 20.1% |
| Netherlands | 11.7% |
See Dutch Warmblood audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dutch Warmblood have in Germany?
Dutch Warmblood has an estimated audience of 347,352 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dutch Warmblood fans?
67.8% of Dutch Warmblood fans are female, 32.2% are male, with an average age of 38.6 years.
Which brands do Dutch Warmblood fans like most?
Dutch Warmblood fans show strongest brand affinity for Arabian horse (11.81×), Rodeo (10.09×), and Spy Game (31.77×) over the country average.
Where do Dutch Warmblood fans live in Germany?
Dutch Warmblood fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,297), Bayern (reach 59,551), and Niedersachsen (reach 52,534). These three regions account for the largest share of the active audience.
What other brands do Dutch Warmblood fans also like?
Beyond Dutch Warmblood itself, the audience over-indexes on Rodeo (10.09×), Spy Game (31.77×), Paul Schockemöhle (39.67×), and Isabell Werth (17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dutch Warmblood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.