A data profile of the people who buy, follow and care about Dutch Warmblood in Germany — modelled from more than twelve digital signal sources. Dutch Warmblood has an estimated audience of 347,352 people in Germany.
The average Dutch Warmblood fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Paul Schockemöhle, Krämer Pferdesport, Marcus Ehning, with strongest over-indexing on Paul Schockemöhle (49.95× the country average).
Demographically, the Dutch Warmblood audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dutch Warmblood fan in Germany is more female, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Paul Schockemöhle.
The key figures that characterise the Dutch Warmblood profile in Germany.
67.8% are female, 32.2% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 38.6 |
| Estimated audience size | 347,352 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Dutch Warmblood audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.2% |
| Germany | 20.1% |
| Netherlands | 11.6% |
Where the Dutch Warmblood audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~50K | 1.48× | |
| 02 | Schleswig-Holstein | ~20K | 1.27× | |
| 03 | Saarland | ~5K | 1.16× | |
| 04 | Nordrhein-Westfalen | ~80K | 1.08× | |
| 05 | Rheinland-Pfalz | ~20K | 1.06× | |
| 06 | Bayern | ~60K | 1.01× | |
| 07 | Mecklenburg-Vorpommern | ~7K | 1.01× | |
| 08 | Brandenburg | ~10K | 0.99× | |
| 09 | Bremen | ~3K | 0.99× | |
| 10 | Thüringen | ~9K | 0.97× | |
| 11 | Sachsen | ~20K | 0.95× | |
| 12 | Hessen | ~20K | 0.91× | |
| 13 | Baden-Württemberg | ~40K | 0.90× | |
| 14 | Sachsen-Anhalt | ~8K | 0.90× | |
| 15 | Hamburg | ~7K | 0.90× | |
| 16 | Berlin | ~10K | 0.67× |
The strongest cross-interests of the Dutch Warmblood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paul Schockemöhle | Sports | 49.95× | ||
| 02 | PIKEUR | Sports | 49.65× | ||
| 03 | Marcus Ehning | Sports | 46.48× | ||
| 04 | Krämer Pferdesport | Sports | 45.33× | ||
| 05 | Isabell Werth | Sports | 42.65× | ||
| 06 | Christian Ahlmann | Sports | 41.97× | ||
| 07 | Spy Game | Movies & TV | 35.30× | ||
| 08 | Haflinger | Fashion & Accessoires | 32.22× | ||
| 09 | Ariat | Fashion & Accessoires | 27.18× | ||
| 10 | Hanoverian horse | Pets & Animals | 22.41× | ||
| 11 | Horze | Sports | 18.93× | ||
| 12 | Cowboy boot | Fashion & Accessoires | 16.80× | ||
| 13 | Christie's | Business & Career | 14.99× | ||
| 14 | Arabian horse | Pets & Animals | 14.30× | ||
| 15 | Lily James | Movies & TV | 13.95× | ||
| 16 | Olympic Games | Sports | 7.75× | ||
| 17 | Rodeo | Sports | 7.51× | ||
| 18 | Horseback riding | Sports | 6.00× | ||
| 19 | Veterinary medicine | Business & Career | 4.85× | ||
| 20 | Pet sitting | Pets & Animals | 4.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.68× | |
| Career Orientation | POWER | 1.51× | |
| Risk Appetite | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Patriotism | CONSERVATISM | 0.86× |
Dutch Warmblood has an estimated audience of 347,352 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
67.8% of Dutch Warmblood fans are female, 32.2% are male, with an average age of 38.6 years.
Dutch Warmblood fans show strongest brand affinity for Paul Schockemöhle (49.95×), Krämer Pferdesport (45.33×), and Marcus Ehning (46.48×) over the country average.
Dutch Warmblood fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Niedersachsen (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Dutch Warmblood itself, the audience over-indexes on Krämer Pferdesport (45.33×), Marcus Ehning (46.48×), Isabell Werth (42.65×), and Arabian horse (14.3×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Dutch Warmblood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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