Rascasse Audience Intelligence

Dutch Warmblood Audience in Germany

A data profile of the people who buy, follow and care about Dutch Warmblood in Germany — modelled from more than twelve digital signal sources. Dutch Warmblood has an estimated audience of 347,352 people in Germany.

The average Dutch Warmblood fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Paul Schockemöhle, Krämer Pferdesport, Marcus Ehning, with strongest over-indexing on Paul Schockemöhle (49.95× the country average).

Demographically, the Dutch Warmblood audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dutch Warmblood fan in Germany is more female, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Paul Schockemöhle.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dutch Warmblood profile in Germany.

Audience size
347K
in Germany
Gender
67.8%♀
32.2% male
Age
38.6
average years
Country rank
#15609
Topic in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dutch Warmblood fans

67.8% are female, 32.2% are male, average age 38.6.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Dutch Warmblood audience in Germany
MetricValue
Female67.8%
Male32.2%
Average age38.6
Estimated audience size347,352
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Dutch Warmblood audience in Germany
Age bracketShare%
16-1925%
20-2917%
30-3917%
40-4919%
50+22%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Dutch Warmblood audience comes from Germany.

Worldwide audience distribution share by country for Dutch Warmblood
CountryShare
United States22.2%
Germany20.1%
Netherlands11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dutch Warmblood audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dutch Warmblood fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~50K1.48×
02Schleswig-Holstein~20K1.27×
03Saarland~5K1.16×
04Nordrhein-Westfalen~80K1.08×
05Rheinland-Pfalz~20K1.06×
06Bayern~60K1.01×
07Mecklenburg-Vorpommern~7K1.01×
08Brandenburg~10K0.99×
09Bremen~3K0.99×
10Thüringen~9K0.97×
11Sachsen~20K0.95×
12Hessen~20K0.91×
13Baden-Württemberg~40K0.90×
14Sachsen-Anhalt~8K0.90×
15Hamburg~7K0.90×
16Berlin~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Dutch Warmblood, Germany
0.67×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dutch Warmblood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dutch Warmblood audience
#·InterestCategoryAffinity×
01Paul SchockemöhleSports49.95×
02PIKEURSports49.65×
03Marcus EhningSports46.48×
04Krämer PferdesportSports45.33×
05Isabell WerthSports42.65×
06Christian AhlmannSports41.97×
07Spy GameMovies & TV35.30×
08HaflingerFashion & Accessoires32.22×
09AriatFashion & Accessoires27.18×
10Hanoverian horsePets & Animals22.41×
11HorzeSports18.93×
12Cowboy bootFashion & Accessoires16.80×
13Christie'sBusiness & Career14.99×
14Arabian horsePets & Animals14.30×
15Lily JamesMovies & TV13.95×
16Olympic GamesSports7.75×
17RodeoSports7.51×
18Horseback ridingSports6.00×
19Veterinary medicineBusiness & Career4.85×
20Pet sittingPets & Animals4.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dutch Warmblood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dutch Warmblood audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.68×
Career OrientationPOWER1.51×
Risk AppetiteTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dutch Warmblood audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Price SensitivityPREMIUM0.82×
PatriotismCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dutch Warmblood have in Germany?

Dutch Warmblood has an estimated audience of 347,352 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dutch Warmblood fans?

67.8% of Dutch Warmblood fans are female, 32.2% are male, with an average age of 38.6 years.

03

Which brands do Dutch Warmblood fans like most?

Dutch Warmblood fans show strongest brand affinity for Paul Schockemöhle (49.95×), Krämer Pferdesport (45.33×), and Marcus Ehning (46.48×) over the country average.

04

Where do Dutch Warmblood fans live in Germany?

Dutch Warmblood fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Niedersachsen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Dutch Warmblood fans also like?

Beyond Dutch Warmblood itself, the audience over-indexes on Krämer Pferdesport (45.33×), Marcus Ehning (46.48×), Isabell Werth (42.65×), and Arabian horse (14.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dutch Warmblood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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