Rascasse Audience Intelligence

Krämer Pferdesport Target Market in Germany

A data profile of the people who buy, follow and care about Krämer Pferdesport in Germany — modelled from more than twelve digital signal sources. Krämer Pferdesport has an estimated audience of 949,323 people in Germany.

#2among Horseriding in Germany#894among Brand in Germany#548in Sports

The average Krämer Pferdesport fan in Germany is 31.3 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Niedersachsen, Baden-Württemberg.

Top brand affinities include Saddle, Pferd, Classical dressage, with strongest over-indexing on Saddle (36.85× the country average).

Demographically, the Krämer Pferdesport audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Sustainability, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Krämer Pferdesport fan in Germany is more female, around 31.3 years old, with strong Sustainability tendencies and a notable affinity for Saddle.

Category: Sports · Type: Brand · Subtype: Horseriding

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Krämer Pferdesport profile in Germany.

Audience size
949K
in Germany
Gender
74.6%♀
25.4% male
Age
31.3
average years
Country rank
#6833
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Krämer Pferdesport

74.6% are female, 25.4% are male, average age 31.3.

Fig. 02

Gender split

74.6%
Female
25.4%
Male
Demographic split for Krämer Pferdesport audience in Germany
MetricValue
Female74.6%
Male25.4%
Average age31.3
Estimated audience size949,323
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Krämer Pferdesport audience in Germany
Age bracketShare%
16-1943%
20-2920%
30-3916%
40-4914%
50+7%
Fig. 04

Worldwide distribution

90.4%

of the worldwide Krämer Pferdesport audience comes from Germany.

Worldwide audience distribution share by country for Krämer Pferdesport
CountryShare
Germany90.4%
Austria4.8%
Switzerland2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Krämer Pferdesport audience in Germany is strongest.

Fig. 05

Top regions by affinity

Krämer Pferdesport customers by region in Germany
#RegionReachAffinity×
01Brandenburg~70K2.47×
02Niedersachsen~200K1.73×
03Rheinland-Pfalz~80K1.65×
04Bayern~200K1.61×
05Hessen~90K1.28×
06Mecklenburg-Vorpommern~20K1.20×
07Saarland~10K1.12×
08Baden-Württemberg~100K1.03×
09Schleswig-Holstein~30K1.01×
10Hamburg~20K0.98×
11Thüringen~20K0.80×
12Sachsen-Anhalt~20K0.76×
13Sachsen~30K0.66×
14Bremen~5K0.58×
15Nordrhein-Westfalen~100K0.49×
16Berlin~20K0.48×
Fig. 06

Affinity by region

Affinity by region — Krämer Pferdesport, Germany
0.48×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Krämer Pferdesport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Krämer Pferdesport audience
#·InterestCategoryAffinity×
01Christian AhlmannSports78.02×
02Isabell WerthSports56.75×
03Marcus EhningSports49.97×
04Meredith Michaels-BeerbaumSports48.09×
05Ludger BeerbaumSports47.60×
06PferdPets & Animals43.24×
07HorzeSports42.28×
08Horse trailerPets & Animals41.48×
09Classical dressageSports40.00×
10Barrel racingCars & Mobility37.16×
11SaddleSports36.85×
12Horse tackSports29.29×
13American Quarter HorsePets & Animals28.02×
14Samoyed (dog)Pets & Animals26.80×
15Trail ridingSports24.82×
16PonyPets & Animals22.95×
17Great DanePets & Animals22.68×
18Equine therapyHealth20.70×
19Horse groomingPets & Animals20.00×
20CHIO AachenSports15.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Krämer Pferdesport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Krämer Pferdesport audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.54×
CreativityOPEN1.33×
Pet OwnershipJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Krämer Pferdesport audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.68×
Risk AppetiteTHRILL0.73×
Urban LifestyleOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Krämer Pferdesport's target market in Germany?

Krämer Pferdesport's target market in Germany covers an estimated 949,323 people, concentrated in Bayern and Niedersachsen.

02

What is the gender split and age of Krämer Pferdesport customers?

74.6% of the Krämer Pferdesport audience are female, 25.4% are male, with an average age of 31.3 years.

03

Which brands do Krämer Pferdesport fans like most?

Krämer Pferdesport fans show strongest brand affinity for Saddle (36.85×), Pferd (43.24×), and Classical dressage (40×) over the country average.

04

Where do Krämer Pferdesport fans live in Germany?

Krämer Pferdesport fans in Germany are most concentrated in Bayern (reach ~200K), Niedersachsen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Krämer Pferdesport fans also like?

Beyond Krämer Pferdesport itself, the audience over-indexes on Pferd (43.24×), Classical dressage (40×), American Quarter Horse (28.02×), and Pony (22.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horseriding audiences in Germany

See Krämer Pferdesport audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Krämer Pferdesport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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