Krämer Pferdesport Audience in Germany
Krämer Pferdesport has an estimated audience of 430,112 people in Germany. 74.6% are female, 25.4% are male, average age 31.3. Top regions: Bayern, Niedersachsen, Baden-Württemberg. Top brand affinities: Saddle, Pferd, Classical dressage, Natural World, American Quarter Horse.
The average Krämer Pferdesport fan in Germany is 31.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Niedersachsen, Baden-Württemberg. Top brand affinities include Saddle, Pferd, Classical dressage, with strongest over-indexing on Saddle (36.85× the country average). Demographically, the Krämer Pferdesport audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Individualism, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Horseriding
Demographics of Krämer Pferdesport fans
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 31.3 |
| Estimated audience size | 430,112 |
Audience persona
The typical Krämer Pferdesport fan in Germany is more female, around 31.3 years old, with strong Individualism tendencies and a notable affinity for Saddle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 115,295 | 1.67× |
| Niedersachsen | 73,641 | 1.76× |
| Baden-Württemberg | 62,343 | 1.06× |
| Nordrhein-Westfalen | 47,689 | 0.51× |
| Hessen | 42,728 | 1.3× |
| Rheinland-Pfalz | 36,168 | 1.68× |
| Schleswig-Holstein | 15,740 | 1.02× |
| Sachsen | 13,987 | 0.66× |
| Brandenburg | 11,608 | 0.87× |
| Hamburg | 9,667 | 0.99× |
| Berlin | 9,494 | 0.49× |
| Thüringen | 8,624 | 0.79× |
| Sachsen-Anhalt | 8,324 | 0.75× |
| Mecklenburg-Vorpommern | 6,893 | 0.84× |
| Saarland | 5,724 | 1.08× |
| Bremen | 1,916 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saddle | 36.85× | Sports |
| Pferd | 43.24× | Pets & Animals |
| Classical dressage | 40× | Sports |
| Natural World | 14.71× | Fashion & Accessoires |
| American Quarter Horse | 28.02× | Pets & Animals |
| Pony | 22.95× | Pets & Animals |
| Barrel racing | 37.16× | Cars & Mobility |
| Isabell Werth | 56.75× | Sports |
| Horse tack | 29.29× | Sports |
| Equine therapy | 20.7× | Health |
| Great Dane | 22.68× | Pets & Animals |
| Samoyed (dog) | 26.8× | Pets & Animals |
| Horse trailer | 41.48× | Pets & Animals |
| Trail riding | 24.82× | Sports |
| Horse grooming | 20× | Pets & Animals |
| Horze | 42.28× | Sports |
| Equidae | 32.96× | Pets & Animals |
| Dutch Warmblood | 45.33× | Pets & Animals |
| Icelandic horse | 37.47× | Pets & Animals |
| Staffordshire Bull Terrier | 15.14× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.47 |
| Creativity | OPEN | 1.25 |
| Pet Ownership | JOY | 1.19 |
| Luxury Orientation | PREMIUM | 1.19 |
| Sustainability | BALANCE | 1.11 |
| DIY Mentality | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.3% |
| Austria | 7.1% |
| Hungary | 0.8% |
See Krämer Pferdesport audiences in other countries
More Horseriding audiences in Germany
- Isabell Werth (662,895)
- Horze (430,975)
- PIKEUR (180,145)
- Charlotte Dujardin (123,791)
- FEI World Equestrian Games (122,425)
Frequently asked questions
How many fans does Krämer Pferdesport have in Germany?
Krämer Pferdesport has an estimated audience of 430,112 people in Germany, concentrated in Bayern and Niedersachsen.
What is the gender split and age of Krämer Pferdesport fans?
74.6% of Krämer Pferdesport fans are female, 25.4% are male, with an average age of 31.3 years.
Which brands do Krämer Pferdesport fans like most?
Krämer Pferdesport fans show strongest brand affinity for Saddle (36.85×), Pferd (43.24×), and Classical dressage (40×) over the country average.
Where do Krämer Pferdesport fans live in Germany?
Krämer Pferdesport fans in Germany are most concentrated in Bayern (reach 115,295), Niedersachsen (reach 73,641), and Baden-Württemberg (reach 62,343). These three regions account for the largest share of the active audience.
What other brands do Krämer Pferdesport fans also like?
Beyond Krämer Pferdesport itself, the audience over-indexes on Pferd (43.24×), Classical dressage (40×), Natural World (14.71×), and American Quarter Horse (28.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Krämer Pferdesport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.