Rascasse Audience Intelligence

Samoyed (dog) Audience in Germany

A data profile of the people who buy, follow and care about Samoyed (dog) in Germany — modelled from more than twelve digital signal sources. Samoyed (dog) has an estimated audience of 2,230,026 people in Germany.

#19among Dog breed in Germany#1753among Topic in Germany#87in Pets & Animals

The average Samoyed (dog) fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pet sitting, Krämer Pferdesport, Great Dane, with strongest over-indexing on Pet sitting (11.16× the country average).

Demographically, the Samoyed (dog) audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Samoyed (dog) fan in Germany is more female, around 41.5 years old, with strong Pet Ownership tendencies and a notable affinity for Pet sitting.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Samoyed (dog) profile in Germany.

Audience size
2.2M
in Germany
Gender
74.0%♀
26.0% male
Age
41.5
average years
Country rank
#2983
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Samoyed (dog) fans

74.0% are female, 26.0% are male, average age 41.5.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Samoyed (dog) audience in Germany
MetricValue
Female74.0%
Male26.0%
Average age41.5
Estimated audience size2,230,026
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Samoyed (dog) audience in Germany
Age bracketShare%
16-1917%
20-2916%
30-3917%
40-4924%
50+26%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Samoyed (dog) audience comes from Germany.

Worldwide audience distribution share by country for Samoyed (dog)
CountryShare
United States22.9%
Japan21.3%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Samoyed (dog) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Samoyed (dog) fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~60K1.17×
02Niedersachsen~200K1.15×
03Bayern~400K1.09×
04Nordrhein-Westfalen~500K1.08×
05Baden-Württemberg~300K1.07×
06Hessen~200K1.05×
07Sachsen~100K1.01×
08Rheinland-Pfalz~100K1.00×
09Saarland~30K0.99×
10Mecklenburg-Vorpommern~40K0.96×
11Sachsen-Anhalt~50K0.95×
12Thüringen~50K0.95×
13Schleswig-Holstein~70K0.94×
14Brandenburg~70K0.94×
15Berlin~90K0.92×
16Bremen~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Samoyed (dog), Germany
0.85×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Samoyed (dog) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Samoyed (dog) audience
#·InterestCategoryAffinity×
01Cavalier King Charles SpanielPets & Animals30.54×
02Krämer PferdesportSports26.80×
03Shiba InuPets & Animals22.37×
04Bernese Mountain DogPets & Animals13.83×
05Pet adoptionPets & Animals13.58×
06Great DanePets & Animals12.82×
07Boston TerrierPets & Animals12.45×
08Pet sittingPets & Animals11.16×
09Alaskan MalamutePets & Animals8.49×
10Cane CorsoFood & Beverages8.26×
11LabradorPets & Animals7.63×
12Doberman PinscherPets & Animals6.71×
13RottweilerPets & Animals6.15×
14American Pit Bull TerrierPets & Animals5.90×
15Siberian HuskyPets & Animals4.76×
16BulldogPets & Animals4.76×
17Shih TzuPets & Animals4.68×
18FressnapfShopping4.31×
19French BulldogPets & Animals4.14×
20Labrador RetrieverPets & Animals4.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Samoyed (dog) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Samoyed (dog) audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.65×
MindfulnessBALANCE2.09×
Community OrientationOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Samoyed (dog) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
Luxury OrientationPREMIUM0.86×
Price SensitivityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Samoyed (dog) have in Germany?

Samoyed (dog) has an estimated audience of 2,230,026 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Samoyed (dog) fans?

74.0% of Samoyed (dog) fans are female, 26.0% are male, with an average age of 41.5 years.

03

Which brands do Samoyed (dog) fans like most?

Samoyed (dog) fans show strongest brand affinity for Pet sitting (11.16×), Krämer Pferdesport (26.8×), and Great Dane (12.82×) over the country average.

04

Where do Samoyed (dog) fans live in Germany?

Samoyed (dog) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Samoyed (dog) fans also like?

Beyond Samoyed (dog) itself, the audience over-indexes on Krämer Pferdesport (26.8×), Great Dane (12.82×), Pet adoption (13.58×), and Boston Terrier (12.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in Germany

See Samoyed (dog) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Samoyed (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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