Samoyed (dog) Audience in Germany
Samoyed (dog) has an estimated audience of 2,230,026 people in Germany. 74.0% are female, 26.0% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fressnapf, Pet sitting, Cat food, Pet food, Krämer Pferdesport.
The average Samoyed (dog) fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fressnapf, Pet sitting, Cat food, with strongest over-indexing on Fressnapf (6.85× the country average). Demographically, the Samoyed (dog) audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Pet Ownership, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Samoyed (dog) fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 41.5 |
| Estimated audience size | 2,230,026 |
Audience persona
The typical Samoyed (dog) fan in Germany is more female, around 41.5 years old, with strong Pet Ownership tendencies and a notable affinity for Fressnapf.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 542,677 | 1.11× |
| Bayern | 393,298 | 1.1× |
| Baden-Württemberg | 337,945 | 1.11× |
| Niedersachsen | 255,046 | 1.18× |
| Hessen | 174,400 | 1.03× |
| Sachsen | 111,545 | 1.02× |
| Rheinland-Pfalz | 110,184 | 0.99× |
| Berlin | 84,949 | 0.85× |
| Schleswig-Holstein | 75,547 | 0.94× |
| Brandenburg | 64,933 | 0.94× |
| Hamburg | 60,034 | 1.19× |
| Sachsen-Anhalt | 54,745 | 0.95× |
| Thüringen | 51,704 | 0.91× |
| Mecklenburg-Vorpommern | 40,096 | 0.94× |
| Saarland | 25,829 | 0.94× |
| Bremen | 15,301 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fressnapf | 6.85× | Shopping |
| Pet sitting | 6.45× | Pets & Animals |
| Cat food | 4.84× | Pets & Animals |
| Pet food | 3.95× | Pets & Animals |
| Krämer Pferdesport | 17.68× | Sports |
| Drop shipping | 3.75× | Shopping |
| Rottweiler | 4.96× | Pets & Animals |
| Labrador | 6.9× | Pets & Animals |
| Harry Potter | 2.04× | Movies & TV |
| Pet store | 4.07× | Pets & Animals |
| Dog grooming | 5.83× | Pets & Animals |
| Boston Terrier | 5.1× | Pets & Animals |
| Australian Shepherd | 4.19× | Pets & Animals |
| Border Collie | 3.64× | Pets & Animals |
| Cane Corso | 5.61× | Food & Beverages |
| Ryanair | 2.06× | Travel & Leisure |
| English Mastiff | 8.97× | Pets & Animals |
| Do it yourself (DIY) | 1.76× | Home & Garden |
| Labrador Retriever | 2.87× | Pets & Animals |
| Shih Tzu | 3.23× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.76 |
| Mindfulness | BALANCE | 1.6 |
| Creativity | OPEN | 1.6 |
| Sports Activity | POWER | 1.48 |
| Sustainability | BALANCE | 1.46 |
| Design Affinity | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Japan | 21.4% |
| Germany | 6.1% |
See Samoyed (dog) audiences in other countries
More Dog breed audiences in Germany
- French Bulldog (6,533,198)
- Labrador Retriever (6,457,093)
- Dachshund (6,147,826)
- Siberian Husky (5,853,160)
- Poodle (5,676,260)
Frequently asked questions
How many fans does Samoyed (dog) have in Germany?
Samoyed (dog) has an estimated audience of 2,230,026 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Samoyed (dog) fans?
74.0% of Samoyed (dog) fans are female, 26.0% are male, with an average age of 41.5 years.
Which brands do Samoyed (dog) fans like most?
Samoyed (dog) fans show strongest brand affinity for Fressnapf (6.85×), Pet sitting (6.45×), and Cat food (4.84×) over the country average.
Where do Samoyed (dog) fans live in Germany?
Samoyed (dog) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 542,677), Bayern (reach 393,298), and Baden-Württemberg (reach 337,945). These three regions account for the largest share of the active audience.
What other brands do Samoyed (dog) fans also like?
Beyond Samoyed (dog) itself, the audience over-indexes on Pet sitting (6.45×), Cat food (4.84×), Pet food (3.95×), and Krämer Pferdesport (17.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Samoyed (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.