Rascasse Audience Intelligence

Samoyed (dog) Audience in United States

A data profile of the people who buy, follow and care about Samoyed (dog) in United States — modelled from more than twelve digital signal sources. Samoyed (dog) has an estimated audience of 8,445,123 people in United States.

#20among Dog breed in United States#2621among Topic in United States#109in Pets & Animals

The average Samoyed (dog) fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Carcare, Cane Corso, Doberman Pinscher, with strongest over-indexing on Carcare (9.69× the country average).

Demographically, the Samoyed (dog) audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Samoyed (dog) fan in United States is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Carcare.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Samoyed (dog) profile in United States.

Audience size
8.4M
in United States
Gender
66.3%♀
33.7% male
Age
38.5
average years
Country rank
#4199
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Samoyed (dog) fans

66.3% are female, 33.7% are male, average age 38.5.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Samoyed (dog) audience in United States
MetricValue
Female66.3%
Male33.7%
Average age38.5
Estimated audience size8,445,123
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Samoyed (dog) audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3917%
40-4920%
50+20%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Samoyed (dog) audience comes from United States.

Worldwide audience distribution share by country for Samoyed (dog)
CountryShare
United States22.9%
Japan21.3%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Samoyed (dog) audience in United States is strongest.

Fig. 05

Top regions by affinity

Samoyed (dog) fans by region: top regions in United States
#RegionReachAffinity×
01Washington~300K1.53×
02Alaska~30K1.50×
03Utah~100K1.42×
04Colorado~200K1.25×
05Massachusetts~200K1.24×
06California~1M1.22×
07New York~600K1.21×
08Oregon~100K1.19×
09Idaho~50K1.16×
10Hawaii~40K1.13×
11New Hampshire~40K1.13×
12Minnesota~100K1.11×
13Montana~30K1.11×
14Connecticut~90K1.10×
15New Jersey~200K1.09×
16Maine~30K1.07×
17Michigan~200K1.06×
18Virginia~200K1.06×
19Pennsylvania~300K1.05×
20Vermont~20K1.04×
21Illinois~300K1.02×
22Maryland~100K1.02×
23Nevada~80K1.01×
24Wisconsin~100K1.00×
25Washington, District of Columbia~30K1.00×
26Rhode Island~30K0.99×
27Arizona~200K0.96×
28Kansas~60K0.95×
29Ohio~200K0.94×
30Iowa~70K0.94×
31North Carolina~200K0.93×
32Indiana~100K0.93×
33North Dakota~20K0.93×
34Missouri~100K0.91×
35Nebraska~40K0.91×
36Florida~500K0.90×
37West Virginia~40K0.90×
38Oklahoma~80K0.88×
39South Dakota~20K0.87×
40Kentucky~90K0.86×
41Texas~600K0.85×
42Georgia~200K0.85×
43Delaware~20K0.84×
44Tennessee~100K0.83×
45New Mexico~30K0.78×
46Arkansas~50K0.77×
47South Carolina~90K0.74×
48Alabama~80K0.71×
49Louisiana~70K0.68×
50Mississippi~40K0.62×
Fig. 06

Affinity by region

Affinity by region — Samoyed (dog), United States
0.62×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Samoyed (dog) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Samoyed (dog) audience
#·InterestCategoryAffinity×
01Cane CorsoFood & Beverages9.91×
02CarcareCars & Mobility9.69×
03Alaskan MalamutePets & Animals8.65×
04Doberman PinscherPets & Animals7.18×
05Miniature SchnauzerPets & Animals7.10×
06Australian ShepherdPets & Animals6.98×
07RottweilerPets & Animals6.49×
08American Pit Bull TerrierPets & Animals6.40×
09Border ColliePets & Animals6.25×
10Siberian HuskyPets & Animals6.13×
11Shih TzuPets & Animals6.04×
12BeaglePets & Animals5.89×
13PoodlePets & Animals5.63×
14Yorkshire TerrierPets & Animals5.40×
15BulldogPets & Animals5.28×
16French BulldogPets & Animals5.25×
17Chihuahua (dog)Pets & Animals5.09×
18Labrador RetrieverPets & Animals4.77×
19Do it yourself (DIY)Home & Garden2.51×
20SupermanMovies & TV2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Samoyed (dog) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Samoyed (dog) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.15×
PatriotismCONSERVATISM2.15×
Pet OwnershipJOY2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Samoyed (dog) audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.87×
Need for SecurityCONSERVATISM0.90×
Quality AwarenessPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Samoyed (dog) have in United States?

Samoyed (dog) has an estimated audience of 8,445,123 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Samoyed (dog) fans?

66.3% of Samoyed (dog) fans are female, 33.7% are male, with an average age of 38.5 years.

03

Which brands do Samoyed (dog) fans like most?

Samoyed (dog) fans show strongest brand affinity for Carcare (9.69×), Cane Corso (9.91×), and Doberman Pinscher (7.18×) over the country average.

04

Where do Samoyed (dog) fans live in United States?

Samoyed (dog) fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Samoyed (dog) fans also like?

Beyond Samoyed (dog) itself, the audience over-indexes on Cane Corso (9.91×), Doberman Pinscher (7.18×), Rottweiler (6.49×), and Bulldog (5.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in United States

See Samoyed (dog) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Samoyed (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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