Rascasse Audience Intelligence

Border Collie Audience in United States

A data profile of the people who buy, follow and care about Border Collie in United States — modelled from more than twelve digital signal sources. Border Collie has an estimated audience of 16,311,173 people in United States.

#11among Dog breed in United States#1447among Topic in United States#58in Pets & Animals

The average Border Collie fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alaskan Malamute, American Pit Bull Terrier, Maltese (dog), with strongest over-indexing on Alaskan Malamute (8.21× the country average).

Demographically, the Border Collie audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Border Collie fan in United States is more female, around 37.1 years old, with strong Pet Ownership tendencies and a notable affinity for Alaskan Malamute.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Border Collie profile in United States.

Audience size
16.3M
in United States
Gender
65.0%♀
35.0% male
Age
37.1
average years
Country rank
#2124
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Border Collie fans

65.0% are female, 35.0% are male, average age 37.1.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Border Collie audience in United States
MetricValue
Female65.0%
Male35.0%
Average age37.1
Estimated audience size16,311,173
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Border Collie audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3917%
40-4918%
50+19%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Border Collie audience comes from United States.

Worldwide audience distribution share by country for Border Collie
CountryShare
United States23.8%
Japan17.9%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Border Collie audience in United States is strongest.

Fig. 05

Top regions by affinity

Border Collie fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~100K1.51×
02Utah~200K1.38×
03Montana~60K1.33×
04Wyoming~30K1.24×
05Oklahoma~200K1.23×
06Oregon~200K1.21×
07New Mexico~100K1.19×
08Washington~400K1.17×
09California~2M1.14×
10Arizona~400K1.14×
11Colorado~300K1.14×
12Texas~1.5M1.13×
13Arkansas~200K1.13×
14Nebraska~90K1.11×
15Kentucky~200K1.10×
16Alaska~40K1.08×
17Tennessee~300K1.07×
18Kansas~100K1.06×
19West Virginia~80K1.06×
20Missouri~300K1.05×
21North Dakota~40K1.05×
22Nevada~200K1.04×
23South Dakota~40K1.04×
24Iowa~100K1.03×
25Indiana~300K0.98×
26North Carolina~500K0.96×
27Hawaii~70K0.95×
28Maine~60K0.95×
29Michigan~400K0.94×
30Alabama~200K0.94×
31Wisconsin~200K0.93×
32Minnesota~200K0.93×
33Ohio~500K0.92×
34Georgia~500K0.90×
35Florida~1M0.89×
36Mississippi~100K0.89×
37Pennsylvania~500K0.88×
38Virginia~300K0.88×
39Louisiana~200K0.88×
40New Hampshire~60K0.88×
41Illinois~500K0.87×
42Massachusetts~300K0.86×
43South Carolina~200K0.85×
44Connecticut~100K0.84×
45New York~700K0.80×
46New Jersey~300K0.75×
47Maryland~200K0.74×
48Rhode Island~40K0.73×
49Washington, District of Columbia~30K0.68×
50Delaware~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Border Collie, United States
0.68×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Border Collie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Border Collie audience
#·InterestCategoryAffinity×
01Alaskan MalamutePets & Animals8.21×
02Miniature SchnauzerPets & Animals6.26×
03Welsh CorgiPets & Animals6.07×
04Doberman PinscherPets & Animals5.88×
05Australian ShepherdPets & Animals5.75×
06American Pit Bull TerrierPets & Animals5.62×
07Boxer (dog)Pets & Animals5.51×
08Siberian HuskyPets & Animals5.42×
09Dog breedingPets & Animals5.38×
10RottweilerPets & Animals5.19×
11Maltese (dog)Pets & Animals5.14×
12BeaglePets & Animals4.86×
13Shih TzuPets & Animals4.74×
14PugPets & Animals4.48×
15Dog loversPets & Animals4.18×
16Dog harnessPets & Animals4.05×
17French BulldogPets & Animals4.00×
18Arts and musicArts & Culture1.61×
19SportsSports1.54×
20Food and drinkFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Border Collie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Border Collie audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.08×
Healthy LifestyleBALANCE1.58×
Urban LifestyleOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Border Collie audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
Social Media UsageJOY0.93×
Early Adopter MentalityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Border Collie have in United States?

Border Collie has an estimated audience of 16,311,173 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Border Collie fans?

65.0% of Border Collie fans are female, 35.0% are male, with an average age of 37.1 years.

03

Which brands do Border Collie fans like most?

Border Collie fans show strongest brand affinity for Alaskan Malamute (8.21×), American Pit Bull Terrier (5.62×), and Maltese (dog) (5.14×) over the country average.

04

Where do Border Collie fans live in United States?

Border Collie fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Border Collie fans also like?

Beyond Border Collie itself, the audience over-indexes on American Pit Bull Terrier (5.62×), Maltese (dog) (5.14×), Siberian Husky (5.42×), and Boxer (dog) (5.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in United States

See Border Collie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Border Collie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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