Border Collie Audience in United States

Border Collie logo

Border Collie has an estimated audience of 16,311,173 people in United States. 65.0% are female, 35.0% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Alaskan Malamute, American Pit Bull Terrier, Maltese (dog), Siberian Husky, Boxer (dog).

The average Border Collie fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaskan Malamute, American Pit Bull Terrier, Maltese (dog), with strongest over-indexing on Alaskan Malamute (8.21× the country average). Demographically, the Border Collie audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Border Collie fans

Demographic split for Border Collie audience in United States
MetricValue
Female65.0%
Male35.0%
Average age37.1
Estimated audience size16,311,173

Audience persona

The typical Border Collie fan in United States is more female, around 37.1 years old, with strong Pet Ownership tendencies and a notable affinity for Alaskan Malamute.

Top regions in United States

Top regions ranked by reach for Border Collie in United States
RegionReachAffinity
California2,200,9881.23×
Texas1,645,8351.17×
Florida1,035,9190.94×
New York754,9110.83×
North Carolina486,5150.99×
Illinois485,6920.89×
Pennsylvania482,0050.88×
Ohio469,1040.93×
Georgia459,5090.91×
Washington407,5651.25×
Michigan406,9430.95×
Arizona391,1741.17×
Tennessee361,8611.11×
Virginia349,7400.88×
New Jersey319,7230.77×
Colorado305,5521.19×
Indiana295,4110.99×
Massachusetts279,3440.87×
Missouri277,1281.05×
Oregon236,7031.27×
Wisconsin225,0330.92×
Oklahoma225,0321.24×
Kentucky224,2341.1×
Minnesota219,2670.94×
South Carolina216,7030.88×
Alabama215,0390.94×
Maryland213,1460.76×
Utah204,5991.4×
Louisiana178,4790.85×
Nevada165,1881.05×
Arkansas147,7701.1×
Kansas138,2531.08×
Connecticut137,8100.84×
Iowa135,9381.01×
Idaho122,4861.5×
Mississippi112,5090.84×
New Mexico95,7341.17×
Nebraska88,4191.08×
West Virginia76,1761×
Hawaii68,0830.97×
Montana59,2921.31×
Maine54,9930.94×
New Hampshire54,5080.85×
Rhode Island37,4810.72×
South Dakota36,6630.97×
Alaska34,0080.97×
Washington, District of Columbia33,5170.68×
North Dakota32,5140.97×
Delaware28,7090.64×
Wyoming28,1081.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Border Collie audience
BrandAffinityCategory
Alaskan Malamute8.21×Pets & Animals
American Pit Bull Terrier5.62×Pets & Animals
Maltese (dog)5.14×Pets & Animals
Siberian Husky5.42×Pets & Animals
Boxer (dog)5.51×Pets & Animals
Doberman Pinscher5.88×Pets & Animals
Dog lovers4.18×Pets & Animals
Rottweiler5.19×Pets & Animals
Welsh Corgi6.07×Pets & Animals
Dog breeding5.38×Pets & Animals
Miniature Schnauzer6.26×Pets & Animals
Dog harness4.05×Pets & Animals
Beagle4.86×Pets & Animals
Arts and music1.61×Arts & Culture
Australian Shepherd5.75×Pets & Animals
Pug4.48×Pets & Animals
Shih Tzu4.74×Pets & Animals
Food and drink1.52×Food & Beverages
Sports1.54×Sports
French Bulldog4×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Border Collie audience
TraitClusterScore
Pet OwnershipJOY2.92
SustainabilityBALANCE1.85
LGBTQ+ IdentityOPEN1.52
Luxury OrientationPREMIUM1.41
Design AffinityPREMIUM1.41
Sports ActivityPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for Border Collie
CountryShare
United States23.9%
Japan17.9%
Germany6.7%

See Border Collie audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Border Collie have in United States?

Border Collie has an estimated audience of 16,311,173 people in United States, concentrated in California and Texas.

What is the gender split and age of Border Collie fans?

65.0% of Border Collie fans are female, 35.0% are male, with an average age of 37.1 years.

Which brands do Border Collie fans like most?

Border Collie fans show strongest brand affinity for Alaskan Malamute (8.21×), American Pit Bull Terrier (5.62×), and Maltese (dog) (5.14×) over the country average.

Where do Border Collie fans live in United States?

Border Collie fans in United States are most concentrated in California (reach 2,200,988), Texas (reach 1,645,835), and Florida (reach 1,035,919). These three regions account for the largest share of the active audience.

What other brands do Border Collie fans also like?

Beyond Border Collie itself, the audience over-indexes on American Pit Bull Terrier (5.62×), Maltese (dog) (5.14×), Siberian Husky (5.42×), and Boxer (dog) (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Border Collie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.