Rottweiler Audience in United States

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Rottweiler has an estimated audience of 18,354,652 people in United States. 61.6% are female, 38.4% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Pomeranian (dog), American Pit Bull Terrier, Boxer (dog), Doberman Pinscher, MLB Network.

The average Rottweiler fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pomeranian (dog), American Pit Bull Terrier, Boxer (dog), with strongest over-indexing on Pomeranian (dog) (5.65× the country average). Demographically, the Rottweiler audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Rottweiler fans

Demographic split for Rottweiler audience in United States
MetricValue
Female61.6%
Male38.4%
Average age38.1
Estimated audience size18,354,652

Audience persona

The typical Rottweiler fan in United States is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Pomeranian (dog).

Top regions in United States

Top regions ranked by reach for Rottweiler in United States
RegionReachAffinity
California2,486,5731.23×
Texas2,091,5331.33×
Florida1,452,7921.17×
New York1,004,9410.98×
Illinois651,1821.06×
Georgia644,6901.14×
North Carolina628,2271.14×
Pennsylvania594,0160.96×
Ohio548,4550.97×
Michigan493,5681.03×
New Jersey464,5281×
Virginia459,2041.03×
Arizona427,6021.14×
Tennessee402,2711.09×
Washington384,5351.04×
Indiana369,5561.1×
Massachusetts338,0870.93×
Maryland316,2731×
Missouri308,3471.04×
South Carolina300,5161.09×
Alabama292,0131.14×
Colorado287,2230.99×
Louisiana273,9421.16×
Kentucky242,1931.05×
Oklahoma241,7761.19×
Wisconsin238,9530.87×
Minnesota236,0090.9×
Oregon214,6631.02×
Nevada200,2081.13×
Arkansas179,5331.19×
Utah177,1461.08×
Mississippi176,0001.16×
Connecticut175,7160.95×
Kansas151,5721.05×
Iowa141,4960.94×
New Mexico96,5871.05×
Idaho95,6581.04×
Nebraska91,8531×
West Virginia81,3660.95×
Hawaii69,3640.88×
New Hampshire56,6200.78×
Maine53,0090.81×
Rhode Island48,9610.84×
Delaware43,8460.87×
Washington, District of Columbia42,7390.77×
Montana41,0420.81×
Alaska35,2080.9×
South Dakota32,7600.77×
North Dakota30,5260.81×
Vermont21,7240.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rottweiler audience
BrandAffinityCategory
Pomeranian (dog)5.65×Pets & Animals
American Pit Bull Terrier5.94×Pets & Animals
Boxer (dog)5.95×Pets & Animals
Doberman Pinscher6.15×Pets & Animals
MLB Network7.32×Sports
Dog breeding5.61×Pets & Animals
Welsh Corgi6.22×Pets & Animals
Siberian Husky5.19×Pets & Animals
Arts and music1.71×Arts & Culture
Maltese (dog)4.84×Pets & Animals
Miniature Schnauzer6.44×Pets & Animals
Food and drink1.62×Food & Beverages
Food1.69×Food & Beverages
Sports1.65×Sports
Border Collie5.31×Pets & Animals
Music1.59×Business & Career
Outdoor recreation1.78×Sports
Dog harness4.01×Pets & Animals
Labrador6.55×Pets & Animals
Movies1.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rottweiler audience
TraitClusterScore
Pet OwnershipJOY1.76
Luxury OrientationPREMIUM1.22
PatriotismCONSERVATISM1.2
IndividualismJOY1.1
Early Adopter MentalityPOWER1.08
CreativityOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Rottweiler
CountryShare
United States24.5%
Japan14.5%
Germany6.6%

See Rottweiler audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Rottweiler have in United States?

Rottweiler has an estimated audience of 18,354,652 people in United States, concentrated in California and Texas.

What is the gender split and age of Rottweiler fans?

61.6% of Rottweiler fans are female, 38.4% are male, with an average age of 38.1 years.

Which brands do Rottweiler fans like most?

Rottweiler fans show strongest brand affinity for Pomeranian (dog) (5.65×), American Pit Bull Terrier (5.94×), and Boxer (dog) (5.95×) over the country average.

Where do Rottweiler fans live in United States?

Rottweiler fans in United States are most concentrated in California (reach 2,486,573), Texas (reach 2,091,533), and Florida (reach 1,452,792). These three regions account for the largest share of the active audience.

What other brands do Rottweiler fans also like?

Beyond Rottweiler itself, the audience over-indexes on American Pit Bull Terrier (5.94×), Boxer (dog) (5.95×), Doberman Pinscher (6.15×), and MLB Network (7.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rottweiler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.