Rascasse Audience Intelligence

Rottweiler Audience in United States

A data profile of the people who buy, follow and care about Rottweiler in United States — modelled from more than twelve digital signal sources. Rottweiler has an estimated audience of 18,354,652 people in United States.

#1260among Topic in United States#48in Pets & Animals

The average Rottweiler fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pomeranian (dog), American Pit Bull Terrier, Boxer (dog), with strongest over-indexing on Pomeranian (dog) (5.65× the country average).

Demographically, the Rottweiler audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rottweiler fan in United States is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Pomeranian (dog).

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rottweiler profile in United States.

Audience size
18.4M
in United States
Gender
61.6%♀
38.4% male
Age
38.1
average years
Country rank
#1831
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rottweiler fans

61.6% are female, 38.4% are male, average age 38.1.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Rottweiler audience in United States
MetricValue
Female61.6%
Male38.4%
Average age38.1
Estimated audience size18,354,652
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Rottweiler audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3917%
40-4920%
50+20%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Rottweiler audience comes from United States.

Worldwide audience distribution share by country for Rottweiler
CountryShare
United States24.5%
Japan14.5%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rottweiler audience in United States is strongest.

Fig. 05

Top regions by affinity

Rottweiler fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2M1.28×
02Oklahoma~200K1.19×
03Mississippi~200K1.19×
04Louisiana~300K1.17×
05Arkansas~200K1.17×
06Alabama~300K1.14×
07Arizona~400K1.13×
08California~2.5M1.12×
09Georgia~600K1.12×
10North Carolina~600K1.12×
11Florida~1.5M1.10×
12Indiana~400K1.10×
13Nevada~200K1.09×
14Kentucky~200K1.08×
15Utah~200K1.08×
16Tennessee~400K1.07×
17Idaho~100K1.07×
18South Carolina~300K1.06×
19New Mexico~100K1.06×
20Kansas~200K1.05×
21Nebraska~100K1.05×
22Missouri~300K1.03×
23Virginia~500K1.01×
24West Virginia~90K1.01×
25Illinois~600K1.00×
26Washington~400K1.00×
27Maryland~300K0.99×
28Oregon~200K0.99×
29Alaska~40K0.99×
30Michigan~500K0.98×
31Connecticut~200K0.97×
32Pennsylvania~600K0.96×
33New Jersey~400K0.96×
34Iowa~100K0.96×
35Delaware~50K0.95×
36Ohio~500K0.94×
37Colorado~300K0.94×
38New York~1M0.93×
39Massachusetts~300K0.91×
40Hawaii~70K0.91×
41North Dakota~30K0.89×
42Minnesota~200K0.88×
43Wisconsin~200K0.87×
44Rhode Island~50K0.86×
45South Dakota~40K0.86×
46Maine~50K0.83×
47Montana~40K0.83×
48New Hampshire~60K0.81×
49Washington, District of Columbia~40K0.77×
50Vermont~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Rottweiler, United States
0.73×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rottweiler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rottweiler audience
#·InterestCategoryAffinity×
01MLB NetworkSports7.32×
02LabradorPets & Animals6.55×
03Miniature SchnauzerPets & Animals6.44×
04Welsh CorgiPets & Animals6.22×
05Doberman PinscherPets & Animals6.15×
06Boxer (dog)Pets & Animals5.95×
07American Pit Bull TerrierPets & Animals5.94×
08Pomeranian (dog)Pets & Animals5.65×
09Dog breedingPets & Animals5.61×
10Border ColliePets & Animals5.31×
11Siberian HuskyPets & Animals5.19×
12Maltese (dog)Pets & Animals4.84×
13Dog harnessPets & Animals4.01×
14Outdoor recreationSports1.78×
15Arts and musicArts & Culture1.71×
16FoodFood & Beverages1.69×
17SportsSports1.65×
18MoviesMovies & TV1.64×
19Food and drinkFood & Beverages1.62×
20MusicBusiness & Career1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rottweiler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rottweiler audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.96×
Healthy LifestyleBALANCE1.65×
Urban LifestyleOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rottweiler audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.97×
Early Adopter MentalityPOWER0.97×
Social Media UsageJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rottweiler have in United States?

Rottweiler has an estimated audience of 18,354,652 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rottweiler fans?

61.6% of Rottweiler fans are female, 38.4% are male, with an average age of 38.1 years.

03

Which brands do Rottweiler fans like most?

Rottweiler fans show strongest brand affinity for Pomeranian (dog) (5.65×), American Pit Bull Terrier (5.94×), and Boxer (dog) (5.95×) over the country average.

04

Where do Rottweiler fans live in United States?

Rottweiler fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Rottweiler fans also like?

Beyond Rottweiler itself, the audience over-indexes on American Pit Bull Terrier (5.94×), Boxer (dog) (5.95×), Doberman Pinscher (6.15×), and MLB Network (7.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Rottweiler audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rottweiler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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