Labrador Audience in United States

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Labrador has an estimated audience of 10,420,307 people in United States. 65.5% are female, 34.5% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Kalki Koechlin, Arts and music, Sports, Food and drink, Outdoor recreation.

The average Labrador fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kalki Koechlin, Arts and music, Sports, with strongest over-indexing on Kalki Koechlin (1594.63× the country average). Demographically, the Labrador audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Labrador fans

Demographic split for Labrador audience in United States
MetricValue
Female65.5%
Male34.5%
Average age38.1
Estimated audience size10,420,307

Audience persona

The typical Labrador fan in United States is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Kalki Koechlin.

Top regions in United States

Top regions ranked by reach for Labrador in United States
RegionReachAffinity
California2,010,8751.75×
Texas1,511,4671.69×
Florida959,8861.36×
New York699,4291.2×
Illinois391,9361.13×
Georgia382,8721.19×
North Carolina356,4991.14×
Pennsylvania313,8380.89×
New Jersey295,2481.11×
Virginia278,4821.1×
Ohio269,9620.84×
Arizona257,4311.21×
Washington240,1691.15×
Michigan230,3530.85×
Massachusetts207,4391.01×
Tennessee207,0500.99×
Indiana190,3761×
Maryland174,9120.98×
South Carolina162,8261.04×
Colorado159,1440.97×
Missouri151,7230.9×
Alabama139,8690.96×
Louisiana136,3901.01×
Kentucky131,1611×
Wisconsin126,6860.81×
Minnesota124,0200.83×
Oklahoma121,9781.05×
Nevada120,2031.19×
Oregon119,2331×
Connecticut100,2910.96×
Utah92,6820.99×
Arkansas87,4631.02×
Mississippi79,2990.92×
Kansas76,1300.93×
Iowa69,0110.8×
Hawaii61,3471.37×
New Mexico59,4921.14×
Idaho49,4860.95×
Nebraska47,7980.91×
West Virginia35,0580.72×
New Hampshire33,0720.81×
Maine32,7120.88×
Washington, District of Columbia28,9680.92×
Rhode Island27,2100.82×
Delaware23,3990.81×
Montana22,9670.79×
Alaska21,3480.96×
South Dakota17,8160.74×
North Dakota15,2530.71×
Vermont13,8850.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Labrador audience
BrandAffinityCategory
Kalki Koechlin1594.63×Movies & TV
Arts and music2.37×Arts & Culture
Sports2.3×Sports
Food and drink2.21×Food & Beverages
Outdoor recreation2.48×Sports
Music2.21×Business & Career
Movies2.24×Movies & TV
Food2.24×Food & Beverages
Alaskan Malamute9.13×Pets & Animals
Reading2.19×Literature
Entertainment2.28×Movies & TV
Consumer electronics2.1×Technology & Electronics
Live events2.09×Music & Radio
Games2.02×Games
Dog breeding6×Pets & Animals
Adventure2.77×Travel & Leisure
Walt Disney World3.38×Travel & Leisure
Shopping1.77×Shopping
Wildlife2.84×Travel & Leisure
Clothing1.81×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Labrador audience
TraitClusterScore
Pet OwnershipJOY2.99
LGBTQ+ IdentityOPEN1.81
SustainabilityBALANCE1.52
Luxury OrientationPREMIUM1.47
Design AffinityPREMIUM1.38
Community OrientationOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Labrador
CountryShare
United States22.5%
Japan18.7%
Germany5.5%

See Labrador audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Labrador have in United States?

Labrador has an estimated audience of 10,420,307 people in United States, concentrated in California and Texas.

What is the gender split and age of Labrador fans?

65.5% of Labrador fans are female, 34.5% are male, with an average age of 38.1 years.

Which brands do Labrador fans like most?

Labrador fans show strongest brand affinity for Kalki Koechlin (1594.63×), Arts and music (2.37×), and Sports (2.3×) over the country average.

Where do Labrador fans live in United States?

Labrador fans in United States are most concentrated in California (reach 2,010,875), Texas (reach 1,511,467), and Florida (reach 959,886). These three regions account for the largest share of the active audience.

What other brands do Labrador fans also like?

Beyond Labrador itself, the audience over-indexes on Arts and music (2.37×), Sports (2.3×), Food and drink (2.21×), and Outdoor recreation (2.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Labrador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.