Rascasse Audience Intelligence

Labrador Audience in United States

A data profile of the people who buy, follow and care about Labrador in United States — modelled from more than twelve digital signal sources. Labrador has an estimated audience of 10,420,307 people in United States.

#2213among Topic in United States#90in Pets & Animals

The average Labrador fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kalki Koechlin, Arts and music, Sports, with strongest over-indexing on Kalki Koechlin (1594.63× the country average).

Demographically, the Labrador audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Labrador fan in United States is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Kalki Koechlin.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Labrador profile in United States.

Audience size
10.4M
in United States
Gender
65.5%♀
34.5% male
Age
38.1
average years
Country rank
#3437
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Labrador fans

65.5% are female, 34.5% are male, average age 38.1.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Labrador audience in United States
MetricValue
Female65.5%
Male34.5%
Average age38.1
Estimated audience size10,420,307
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Labrador audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3916%
40-4920%
50+20%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Labrador audience comes from United States.

Worldwide audience distribution share by country for Labrador
CountryShare
United States22.6%
Japan18.7%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Labrador audience in United States is strongest.

Fig. 05

Top regions by affinity

Labrador fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.63×
02Texas~1.5M1.55×
03Hawaii~60K1.36×
04Florida~900K1.32×
05Arizona~300K1.19×
06Nevada~100K1.19×
07New Mexico~60K1.18×
08Georgia~400K1.15×
09North Carolina~300K1.10×
10Washington~200K1.10×
11New Jersey~300K1.08×
12Alaska~20K1.06×
13Oklahoma~100K1.05×
14Virginia~300K1.04×
15Louisiana~100K1.03×
16Kentucky~100K1.03×
17Utah~100K1.03×
18Arkansas~90K1.03×
19New York~600K1.02×
20Illinois~400K1.02×
21South Carolina~200K1.02×
22Mississippi~90K1.00×
23Idaho~50K1.00×
24Tennessee~200K0.99×
25Indiana~200K0.98×
26Alabama~100K0.98×
27Kansas~80K0.98×
28Maryland~200K0.97×
29Oregon~100K0.96×
30Connecticut~100K0.95×
31Nebraska~50K0.95×
32Massachusetts~200K0.92×
33Maine~30K0.92×
34South Dakota~20K0.92×
35Colorado~100K0.91×
36Missouri~200K0.90×
37Montana~30K0.89×
38Delaware~30K0.89×
39Pennsylvania~300K0.88×
40North Dakota~20K0.87×
41Vermont~20K0.87×
42Rhode Island~30K0.86×
43Michigan~200K0.84×
44Minnesota~100K0.84×
45Iowa~70K0.84×
46New Hampshire~30K0.84×
47Washington, District of Columbia~30K0.84×
48Ohio~300K0.83×
49West Virginia~40K0.83×
50Wisconsin~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Labrador, United States
0.80×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Labrador audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Labrador audience
#·InterestCategoryAffinity×
01Kalki KoechlinMovies & TV1594.63×
02Alaskan MalamutePets & Animals9.13×
03Dog breedingPets & Animals6.00×
04Walt Disney WorldTravel & Leisure3.38×
05WildlifeTravel & Leisure2.84×
06AdventureTravel & Leisure2.77×
07Outdoor recreationSports2.48×
08Arts and musicArts & Culture2.37×
09SportsSports2.30×
10EntertainmentMovies & TV2.28×
11MoviesMovies & TV2.24×
12FoodFood & Beverages2.24×
13Food and drinkFood & Beverages2.21×
14MusicBusiness & Career2.21×
15ReadingLiterature2.19×
16Consumer electronicsTechnology & Electronics2.10×
17Live eventsMusic & Radio2.09×
18GamesGames2.02×
19ClothingFashion & Accessoires1.81×
20ShoppingShopping1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Labrador audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Labrador audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.32×
Urban LifestyleOPEN1.91×
Healthy LifestyleBALANCE1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Labrador audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Risk AppetiteTHRILL0.80×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Labrador have in United States?

Labrador has an estimated audience of 10,420,307 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Labrador fans?

65.5% of Labrador fans are female, 34.5% are male, with an average age of 38.1 years.

03

Which brands do Labrador fans like most?

Labrador fans show strongest brand affinity for Kalki Koechlin (1594.63×), Arts and music (2.37×), and Sports (2.3×) over the country average.

04

Where do Labrador fans live in United States?

Labrador fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Labrador fans also like?

Beyond Labrador itself, the audience over-indexes on Arts and music (2.37×), Sports (2.3×), Food and drink (2.21×), and Outdoor recreation (2.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Labrador audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Labrador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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