Labrador Audience in Germany
Labrador has an estimated audience of 2,539,005 people in Germany. 69.9% are female, 30.1% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Australian Shepherd, Alaskan Malamute, Doberman Pinscher, Rottweiler, Great Dane.
The average Labrador fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Australian Shepherd, Alaskan Malamute, Doberman Pinscher, with strongest over-indexing on Australian Shepherd (6.56× the country average). Demographically, the Labrador audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Labrador fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 39.9 |
| Estimated audience size | 2,539,005 |
Audience persona
The typical Labrador fan in Germany is more female, around 39.9 years old, with strong Pet Ownership tendencies and a notable affinity for Australian Shepherd.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 594,651 | 1.07× |
| Bayern | 446,520 | 1.09× |
| Baden-Württemberg | 369,912 | 1.07× |
| Niedersachsen | 270,276 | 1.1× |
| Hessen | 202,585 | 1.05× |
| Sachsen | 134,050 | 1.08× |
| Rheinland-Pfalz | 132,173 | 1.04× |
| Berlin | 98,915 | 0.87× |
| Schleswig-Holstein | 90,461 | 0.99× |
| Brandenburg | 83,479 | 1.06× |
| Thüringen | 65,315 | 1.01× |
| Sachsen-Anhalt | 65,264 | 0.99× |
| Hamburg | 56,677 | 0.99× |
| Mecklenburg-Vorpommern | 48,191 | 0.99× |
| Saarland | 26,931 | 0.86× |
| Bremen | 16,031 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Australian Shepherd | 6.56× | Pets & Animals |
| Alaskan Malamute | 7.56× | Pets & Animals |
| Doberman Pinscher | 5.96× | Pets & Animals |
| Rottweiler | 5.4× | Pets & Animals |
| Great Dane | 6.7× | Pets & Animals |
| Boxer (dog) | 5.63× | Pets & Animals |
| Samoyed (dog) | 7.63× | Pets & Animals |
| Staffordshire Bull Terrier | 6.55× | Pets & Animals |
| Harry Potter | 2.03× | Movies & TV |
| Siberian Husky | 4.38× | Pets & Animals |
| Welsh Corgi | 5.82× | Pets & Animals |
| Bernese Mountain Dog | 7.56× | Pets & Animals |
| Borussia Dortmund | 1.59× | Sports |
| Dog breeding | 4.29× | Pets & Animals |
| Pit bull | 4.14× | Pets & Animals |
| Pets | 1.7× | Pets & Animals |
| Pet sitting | 3.65× | Pets & Animals |
| Bulldog | 3.65× | Pets & Animals |
| Shelter Dogs | 4.35× | Pets & Animals |
| Dachshund | 3.29× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.37 |
| Sports Activity | POWER | 1.68 |
| Sustainability | BALANCE | 1.67 |
| Travelling | THRILL | 1.34 |
| Healthy Lifestyle | BALANCE | 1.29 |
| LGBTQ+ Identity | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 18.7% |
| Germany | 5.5% |
See Labrador audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Labrador have in Germany?
Labrador has an estimated audience of 2,539,005 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Labrador fans?
69.9% of Labrador fans are female, 30.1% are male, with an average age of 39.9 years.
Which brands do Labrador fans like most?
Labrador fans show strongest brand affinity for Australian Shepherd (6.56×), Alaskan Malamute (7.56×), and Doberman Pinscher (5.96×) over the country average.
Where do Labrador fans live in Germany?
Labrador fans in Germany are most concentrated in Nordrhein-Westfalen (reach 594,651), Bayern (reach 446,520), and Baden-Württemberg (reach 369,912). These three regions account for the largest share of the active audience.
What other brands do Labrador fans also like?
Beyond Labrador itself, the audience over-indexes on Alaskan Malamute (7.56×), Doberman Pinscher (5.96×), Rottweiler (5.4×), and Great Dane (6.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Labrador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.