Great Dane Audience in Germany
Great Dane has an estimated audience of 3,174,794 people in Germany. 73.0% are female, 27.0% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alaskan Malamute, Labrador, Boston Terrier, Samoyed (dog), Ferien mit Hund.
The average Great Dane fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alaskan Malamute, Labrador, Boston Terrier, with strongest over-indexing on Alaskan Malamute (12.98× the country average). Demographically, the Great Dane audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Great Dane fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 41.9 |
| Estimated audience size | 3,174,794 |
Audience persona
The typical Great Dane fan in Germany is more female, around 41.9 years old, with strong Pet Ownership tendencies and a notable affinity for Alaskan Malamute.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 763,442 | 1.1× |
| Bayern | 529,557 | 1.04× |
| Baden-Württemberg | 425,868 | 0.98× |
| Niedersachsen | 316,151 | 1.03× |
| Hessen | 243,682 | 1.01× |
| Sachsen | 184,462 | 1.18× |
| Rheinland-Pfalz | 155,611 | 0.98× |
| Berlin | 124,200 | 0.87× |
| Brandenburg | 102,686 | 1.04× |
| Schleswig-Holstein | 102,370 | 0.9× |
| Sachsen-Anhalt | 87,690 | 1.07× |
| Thüringen | 77,831 | 0.96× |
| Hamburg | 73,083 | 1.02× |
| Mecklenburg-Vorpommern | 67,725 | 1.12× |
| Saarland | 38,781 | 0.99× |
| Bremen | 19,281 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaskan Malamute | 12.98× | Pets & Animals |
| Labrador | 13.17× | Pets & Animals |
| Boston Terrier | 12.39× | Pets & Animals |
| Samoyed (dog) | 12.82× | Pets & Animals |
| Ferien mit Hund | 10.25× | Pets & Animals |
| Arts and music | 1.8× | Arts & Culture |
| Lidl | 2.49× | Shopping |
| Shelter Dogs | 5.74× | Pets & Animals |
| DEVK | 9.66× | Business & Career |
| Pets | 2.08× | Pets & Animals |
| Food and drink | 1.7× | Food & Beverages |
| Outdoor recreation | 1.86× | Sports |
| Cane Corso | 7.74× | Food & Beverages |
| Movies | 1.85× | Movies & TV |
| Reading | 1.81× | Literature |
| IKEA | 2.36× | Home & Garden |
| Music | 1.72× | Business & Career |
| Sports | 1.75× | Sports |
| Food | 1.74× | Food & Beverages |
| Dog breeding | 4.79× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.17 |
| DIY Mentality | THRILL | 1.43 |
| Travelling | THRILL | 1.27 |
| Sports Activity | POWER | 1.26 |
| Sustainability | BALANCE | 1.2 |
| Healthy Lifestyle | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| Japan | 17.1% |
| Germany | 6.3% |
See Great Dane audiences in other countries
More Dog breed audiences in Germany
- French Bulldog (6,533,198)
- Labrador Retriever (6,457,093)
- Dachshund (6,147,826)
- Siberian Husky (5,853,160)
- Poodle (5,676,260)
Frequently asked questions
How many fans does Great Dane have in Germany?
Great Dane has an estimated audience of 3,174,794 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Great Dane fans?
73.0% of Great Dane fans are female, 27.0% are male, with an average age of 41.9 years.
Which brands do Great Dane fans like most?
Great Dane fans show strongest brand affinity for Alaskan Malamute (12.98×), Labrador (13.17×), and Boston Terrier (12.39×) over the country average.
Where do Great Dane fans live in Germany?
Great Dane fans in Germany are most concentrated in Nordrhein-Westfalen (reach 763,442), Bayern (reach 529,557), and Baden-Württemberg (reach 425,868). These three regions account for the largest share of the active audience.
What other brands do Great Dane fans also like?
Beyond Great Dane itself, the audience over-indexes on Labrador (13.17×), Boston Terrier (12.39×), Samoyed (dog) (12.82×), and Ferien mit Hund (10.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Great Dane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.