Great Dane Audience in Germany
A data profile of the people who buy, follow and care about Great Dane in Germany — modelled from more than twelve digital signal sources. Great Dane has an estimated audience of 3,174,794 people in Germany.
The average Great Dane fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Alaskan Malamute, Labrador, Boston Terrier, with strongest over-indexing on Alaskan Malamute (12.98× the country average).
Demographically, the Great Dane audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Pet Ownership, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Great Dane fan in Germany is more female, around 41.9 years old, with strong Pet Ownership tendencies and a notable affinity for Alaskan Malamute.
At a glance
The key figures that characterise the Great Dane profile in Germany.
Search interest · 12-month trend
Demographics of Great Dane fans
73.0% are female, 27.0% are male, average age 41.9.
Gender split
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 41.9 |
| Estimated audience size | 3,174,794 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Great Dane audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.0% |
| Japan | 17.1% |
| Germany | 6.3% |
Geography
Where the Great Dane audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~200K | 1.15× | |
| 02 | Mecklenburg-Vorpommern | ~70K | 1.14× | |
| 03 | Sachsen-Anhalt | ~90K | 1.07× | |
| 04 | Nordrhein-Westfalen | ~700K | 1.06× | |
| 05 | Brandenburg | ~100K | 1.06× | |
| 06 | Niedersachsen | ~300K | 1.02× | |
| 07 | Saarland | ~40K | 1.02× | |
| 08 | Bayern | ~500K | 1.01× | |
| 09 | Thüringen | ~80K | 1.01× | |
| 10 | Hessen | ~200K | 1.00× | |
| 11 | Hamburg | ~70K | 1.00× | |
| 12 | Rheinland-Pfalz | ~200K | 0.99× | |
| 13 | Baden-Württemberg | ~400K | 0.96× | |
| 14 | Berlin | ~100K | 0.92× | |
| 15 | Schleswig-Holstein | ~100K | 0.92× | |
| 16 | Bremen | ~20K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Great Dane audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Labrador | Pets & Animals | 13.17× | ||
| 02 | Alaskan Malamute | Pets & Animals | 12.98× | ||
| 03 | Samoyed (dog) | Pets & Animals | 12.82× | ||
| 04 | Boston Terrier | Pets & Animals | 12.39× | ||
| 05 | Ferien mit Hund | Pets & Animals | 10.25× | ||
| 06 | DEVK | Business & Career | 9.66× | ||
| 07 | Cane Corso | Food & Beverages | 7.74× | ||
| 08 | Shelter Dogs | Pets & Animals | 5.74× | ||
| 09 | Lidl | Shopping | 2.49× | ||
| 10 | IKEA | Home & Garden | 2.36× | ||
| 11 | Pets | Pets & Animals | 2.08× | ||
| 12 | FC Bayern Munich | Sports | 1.90× | ||
| 13 | Outdoor recreation | Sports | 1.86× | ||
| 14 | Movies | Movies & TV | 1.85× | ||
| 15 | Reading | Literature | 1.81× | ||
| 16 | Arts and music | Arts & Culture | 1.80× | ||
| 17 | Sports | Sports | 1.75× | ||
| 18 | Food | Food & Beverages | 1.74× | ||
| 19 | Music | Business & Career | 1.72× | ||
| 20 | Food and drink | Food & Beverages | 1.70× |
Personality of the Great Dane audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.08× | |
| Tradition | CONSERVATISM | 1.82× | |
| Sustainability | BALANCE | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.79× | |
| Convenience Orientation | PREMIUM | 0.85× | |
| Patriotism | CONSERVATISM | 0.89× |
Frequently asked questions
How many fans does Great Dane have in Germany?
Great Dane has an estimated audience of 3,174,794 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Great Dane fans?
73.0% of Great Dane fans are female, 27.0% are male, with an average age of 41.9 years.
Which brands do Great Dane fans like most?
Great Dane fans show strongest brand affinity for Alaskan Malamute (12.98×), Labrador (13.17×), and Boston Terrier (12.39×) over the country average.
Where do Great Dane fans live in Germany?
Great Dane fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Great Dane fans also like?
Beyond Great Dane itself, the audience over-indexes on Labrador (13.17×), Boston Terrier (12.39×), Samoyed (dog) (12.82×), and Ferien mit Hund (10.25×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Siberian Husky (5,853,160)
- Poodle (5,676,260)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Great Dane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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