Ferien mit Hund Audience in Germany
Ferien mit Hund has an estimated audience of 1,614,493 people in Germany. 78.0% are female, 22.0% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Hundeurlaub, Fressnapf, Jodie Foster, Wetter.com, JACK & JONES.
The average Ferien mit Hund fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Hundeurlaub, Fressnapf, Jodie Foster, with strongest over-indexing on Hundeurlaub (16.03× the country average). Demographically, the Ferien mit Hund audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Ferien mit Hund fans
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 43.9 |
| Estimated audience size | 1,614,493 |
Audience persona
The typical Ferien mit Hund fan in Germany is more female, around 43.9 years old, with strong Pet Ownership tendencies and a notable affinity for Hundeurlaub.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 444,051 | 1.26× |
| Niedersachsen | 195,087 | 1.24× |
| Baden-Württemberg | 190,205 | 0.86× |
| Bayern | 132,135 | 0.51× |
| Hessen | 114,036 | 0.93× |
| Rheinland-Pfalz | 110,902 | 1.37× |
| Sachsen | 67,444 | 0.85× |
| Schleswig-Holstein | 67,171 | 1.16× |
| Brandenburg | 57,875 | 1.16× |
| Thüringen | 50,447 | 1.23× |
| Berlin | 45,075 | 0.62× |
| Saarland | 40,036 | 2.02× |
| Sachsen-Anhalt | 31,702 | 0.76× |
| Mecklenburg-Vorpommern | 27,882 | 0.9× |
| Hamburg | 20,892 | 0.57× |
| Bremen | 7,693 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hundeurlaub | 16.03× | Pets & Animals |
| Fressnapf | 5.1× | Shopping |
| Jodie Foster | 14.8× | Movies & TV |
| Wetter.com | 3.45× | Home & Garden |
| JACK & JONES | 20× | Fashion & Accessoires |
| Rede Record | 20× | Movies & TV |
| Drew Barrymore | 11.08× | Movies & TV |
| Dieter Bohlen | 4.84× | Music & Radio |
| Movie Park Germany | 17.53× | Travel & Leisure |
| IHF World Men's Handball Championship | 3.55× | Sports |
| Roland Kaiser | 3.33× | Music & Radio |
| Obi (store) | 2.04× | Shopping |
| Rottweiler | 3.98× | Pets & Animals |
| Pet food | 2.8× | Pets & Animals |
| Shake Shack | 20× | Food & Beverages |
| Labrador | 5.37× | Pets & Animals |
| Boston Terrier | 5.1× | Pets & Animals |
| Veterinary medicine | 3.27× | Business & Career |
| QVC | 2.95× | Movies & TV |
| REWE | 1.86× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.66 |
| DIY Mentality | THRILL | 1.3 |
| Individualism | JOY | 1.26 |
| Creativity | OPEN | 1.16 |
| Extroversion | THRILL | 1.14 |
| Travelling | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 76.4% |
| Switzerland | 5.5% |
| Austria | 4.6% |
See Ferien mit Hund audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ferien mit Hund have in Germany?
Ferien mit Hund has an estimated audience of 1,614,493 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Ferien mit Hund fans?
78.0% of Ferien mit Hund fans are female, 22.0% are male, with an average age of 43.9 years.
Which brands do Ferien mit Hund fans like most?
Ferien mit Hund fans show strongest brand affinity for Hundeurlaub (16.03×), Fressnapf (5.1×), and Jodie Foster (14.8×) over the country average.
Where do Ferien mit Hund fans live in Germany?
Ferien mit Hund fans in Germany are most concentrated in Nordrhein-Westfalen (reach 444,051), Niedersachsen (reach 195,087), and Baden-Württemberg (reach 190,205). These three regions account for the largest share of the active audience.
What other brands do Ferien mit Hund fans also like?
Beyond Ferien mit Hund itself, the audience over-indexes on Fressnapf (5.1×), Jodie Foster (14.8×), Wetter.com (3.45×), and JACK & JONES (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ferien mit Hund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.