Rede Record Audience in Germany
Rede Record has an estimated audience of 184,840 people in Germany. 52.3% are female, 47.7% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Emma Roberts, Purple Disco Machine, Leighton Meester, Bob Sinclar, Design studio.
The average Rede Record fan in Germany is 43.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Emma Roberts, Purple Disco Machine, Leighton Meester, with strongest over-indexing on Emma Roberts (281.95× the country average). Demographically, the Rede Record audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Brand
Demographics of Rede Record fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 43.7 |
| Estimated audience size | 184,840 |
Audience persona
The typical Rede Record fan in Germany is balanced, around 43.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Emma Roberts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,947 | 1.27× |
| Baden-Württemberg | 78,782 | 1.66× |
| Bayern | 39,272 | 0.7× |
| Hessen | 38,129 | 1.44× |
| Niedersachsen | 32,616 | 0.97× |
| Rheinland-Pfalz | 19,934 | 1.14× |
| Berlin | 19,845 | 1.28× |
| Hamburg | 17,458 | 2.22× |
| Schleswig-Holstein | 10,282 | 0.82× |
| Sachsen | 8,946 | 0.52× |
| Brandenburg | 7,390 | 0.68× |
| Bremen | 4,877 | 1.64× |
| Thüringen | 4,124 | 0.47× |
| Sachsen-Anhalt | 3,718 | 0.41× |
| Saarland | 2,361 | 0.55× |
| Mecklenburg-Vorpommern | 1,819 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emma Roberts | 281.95× | Movies & TV |
| Purple Disco Machine | 232.94× | Music & Radio |
| Leighton Meester | 146.77× | Movies & TV |
| Bob Sinclar | 232.94× | Music & Radio |
| Design studio | 311.47× | Business & Career |
| Lamborghini Miura | 167.36× | Cars & Mobility |
| Jotex | 126.24× | Shopping |
| The Muppet Christmas Carol | 198.89× | Movies & TV |
| P.S. I Love You (film) | 163.23× | Movies & TV |
| Rudolph the Red-Nosed Reindeer (TV special) | 201.65× | Movies & TV |
| Fantástico | 208.46× | News |
| Jack Frost | 199.8× | Movies & TV |
| Gwyneth Paltrow | 37.24× | Movies & TV |
| Jessica Alba | 25.18× | Movies & TV |
| The Elf on the Shelf | 231.16× | Literature |
| Lamborghini LM002 | 214.09× | Cars & Mobility |
| The Santa Clause | 189.24× | Movies & TV |
| Lamborghini Estoque | 146.61× | Cars & Mobility |
| Raising Helen | 69.48× | Movies & TV |
| Ferien mit Hund | 20× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.77 |
| Healthy Lifestyle | BALANCE | 1.54 |
| Spirituality | BALANCE | 1.5 |
| Sports Activity | POWER | 1.41 |
| Urban Lifestyle | OPEN | 1.33 |
| Career Orientation | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 49.4% |
| China | 6.7% |
| Switzerland | 5.8% |
See Rede Record audiences in other countries
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Frequently asked questions
How many fans does Rede Record have in Germany?
Rede Record has an estimated audience of 184,840 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Rede Record fans?
52.3% of Rede Record fans are female, 47.7% are male, with an average age of 43.7 years.
Which brands do Rede Record fans like most?
Rede Record fans show strongest brand affinity for Emma Roberts (281.95×), Purple Disco Machine (232.94×), and Leighton Meester (146.77×) over the country average.
Where do Rede Record fans live in Germany?
Rede Record fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,947), Baden-Württemberg (reach 78,782), and Bayern (reach 39,272). These three regions account for the largest share of the active audience.
What other brands do Rede Record fans also like?
Beyond Rede Record itself, the audience over-indexes on Purple Disco Machine (232.94×), Leighton Meester (146.77×), Bob Sinclar (232.94×), and Design studio (311.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rede Record. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.