Rascasse Audience Intelligence

Rede Record Target Market in Germany

A data profile of the people who buy, follow and care about Rede Record in Germany — modelled from more than twelve digital signal sources. Rede Record has an estimated audience of 350,385 people in Germany.

#1973among Brand in Germany#2548in Movies & TV

The average Rede Record fan in Germany is 43.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Emma Roberts, Purple Disco Machine, Leighton Meester, with strongest over-indexing on Emma Roberts (281.95× the country average).

Demographically, the Rede Record audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rede Record fan in Germany is balanced, around 43.7 years old, with strong Mindfulness tendencies and a notable affinity for Emma Roberts.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rede Record profile in Germany.

Audience size
350K
in Germany
Gender
52.3%♀
47.7% male
Age
43.7
average years
Country rank
#15510
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rede Record

52.3% are female, 47.7% are male, average age 43.7.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Rede Record audience in Germany
MetricValue
Female52.3%
Male47.7%
Average age43.7
Estimated audience size350,385
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Rede Record audience in Germany
Age bracketShare%
16-1911%
20-2913%
30-3921%
40-4929%
50+26%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Rede Record audience comes from Germany.

Worldwide audience distribution share by country for Rede Record
CountryShare
Brazil43.6%
Switzerland11.3%
China5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rede Record audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rede Record customers by region in Germany
#RegionReachAffinity×
01Hamburg~20K2.19×
02Bremen~5K1.63×
03Baden-Württemberg~80K1.62×
04Hessen~40K1.40×
05Nordrhein-Westfalen~90K1.24×
06Rheinland-Pfalz~20K1.22×
07Berlin~20K1.19×
08Niedersachsen~30K0.94×
09Schleswig-Holstein~10K0.86×
10Brandenburg~8K0.71×
11Bayern~40K0.69×
12Saarland~3K0.66×
13Thüringen~5K0.58×
14Sachsen~9K0.53×
15Sachsen-Anhalt~5K0.51×
16Mecklenburg-Vorpommern~3K0.42×
Fig. 06

Affinity by region

Affinity by region — Rede Record, Germany
0.42×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rede Record audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rede Record audience
#·InterestCategoryAffinity×
01Design studioBusiness & Career311.47×
02Emma RobertsMovies & TV281.95×
03Purple Disco MachineMusic & Radio232.94×
04Bob SinclarMusic & Radio232.94×
05The Elf on the ShelfLiterature231.16×
06Mickey's Once Upon a ChristmasMovies & TV216.36×
07Lamborghini LM002Cars & Mobility214.09×
08FantásticoNews208.46×
09Rudolph the Red-Nosed Reindeer (TV special)Movies & TV201.65×
10Jack FrostMovies & TV199.80×
11The Muppet Christmas CarolMovies & TV198.89×
12The Santa ClauseMovies & TV189.24×
13Lamborghini MiuraCars & Mobility167.36×
14P.S. I Love You (film)Movies & TV163.23×
15Leighton MeesterMovies & TV146.77×
16Lamborghini EstoqueCars & Mobility146.61×
17JotexShopping126.24×
18Raising HelenMovies & TV69.48×
19Gwyneth PaltrowMovies & TV37.24×
20Jessica AlbaMovies & TV25.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rede Record audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rede Record audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.45×
Community OrientationOPEN1.36×
DIY MentalityTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rede Record audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.77×
Urban LifestyleOPEN0.84×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rede Record's target market in Germany?

Rede Record's target market in Germany covers an estimated 350,385 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Rede Record customers?

52.3% of the Rede Record audience are female, 47.7% are male, with an average age of 43.7 years.

03

Which brands do Rede Record fans like most?

Rede Record fans show strongest brand affinity for Emma Roberts (281.95×), Purple Disco Machine (232.94×), and Leighton Meester (146.77×) over the country average.

04

Where do Rede Record fans live in Germany?

Rede Record fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Baden-Württemberg (reach ~80K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Rede Record fans also like?

Beyond Rede Record itself, the audience over-indexes on Purple Disco Machine (232.94×), Leighton Meester (146.77×), Bob Sinclar (232.94×), and Design studio (311.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Rede Record audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rede Record. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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