Purple Disco Machine Audience in Germany
Purple Disco Machine has an estimated audience of 316,106 people in Germany. 43.6% are female, 56.4% are male, average age 40.6. Top regions: Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Rede Record, Bob Sinclar, Ministry of Sound, Tina Turner, Nelly.
The average Purple Disco Machine fan in Germany is 40.6 years old, more male, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Rede Record, Bob Sinclar, Ministry of Sound, with strongest over-indexing on Rede Record (273.44× the country average). Demographically, the Purple Disco Machine audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: DJ
Demographics of Purple Disco Machine fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 40.6 |
| Estimated audience size | 316,106 |
Audience persona
The typical Purple Disco Machine fan in Germany is more male, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for Rede Record.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 56,085 | 3.62× |
| Nordrhein-Westfalen | 55,553 | 0.8× |
| Bayern | 29,864 | 0.59× |
| Baden-Württemberg | 29,498 | 0.68× |
| Niedersachsen | 20,749 | 0.68× |
| Hessen | 15,239 | 0.63× |
| Berlin | 13,265 | 0.94× |
| Sachsen-Anhalt | 11,860 | 1.45× |
| Brandenburg | 11,728 | 1.2× |
| Thüringen | 11,002 | 1.37× |
| Rheinland-Pfalz | 8,788 | 0.55× |
| Schleswig-Holstein | 7,390 | 0.65× |
| Mecklenburg-Vorpommern | 6,189 | 1.03× |
| Hamburg | 6,098 | 0.85× |
| Saarland | 2,141 | 0.55× |
| Bremen | 1,215 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rede Record | 273.44× | Movies & TV |
| Bob Sinclar | 149.24× | Music & Radio |
| Ministry of Sound | 49.95× | Music & Radio |
| Tina Turner | 20.25× | Music & Radio |
| Nelly | 20× | Music & Radio |
| Meghan Trainor | 24.97× | Music & Radio |
| Timbaland | 46.91× | Music & Radio |
| Charli XCX | 20× | Music & Radio |
| Martin Solveig | 81.3× | Music & Radio |
| Aaliyah | 20× | Music & Radio |
| American Music Award | 20× | Music & Radio |
| TuneCore | 20× | Music & Radio |
| Minimal music | 9.49× | Music & Radio |
| Hailee Steinfeld | 11.73× | Movies & TV |
| Commonwealth Bank | 59.49× | Business & Career |
| Sam Cooke | 43.25× | Music & Radio |
| James Brown | 19.5× | Music & Radio |
| Lotte | 13.32× | Music & Radio |
| Alle Farben | 20× | Music & Radio |
| Bonnie Tyler | 7.28× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.29 |
| Indulgence | JOY | 1.25 |
| Luxury Orientation | PREMIUM | 1.21 |
| Convenience Orientation | PREMIUM | 1.2 |
| Urban Lifestyle | OPEN | 1.19 |
| Early Adopter Mentality | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.5% |
| United States | 10.1% |
| Italy | 7.0% |
See Purple Disco Machine audiences in other countries
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Frequently asked questions
How many fans does Purple Disco Machine have in Germany?
Purple Disco Machine has an estimated audience of 316,106 people in Germany, concentrated in Sachsen and Nordrhein-Westfalen.
What is the gender split and age of Purple Disco Machine fans?
43.6% of Purple Disco Machine fans are female, 56.4% are male, with an average age of 40.6 years.
Which brands do Purple Disco Machine fans like most?
Purple Disco Machine fans show strongest brand affinity for Rede Record (273.44×), Bob Sinclar (149.24×), and Ministry of Sound (49.95×) over the country average.
Where do Purple Disco Machine fans live in Germany?
Purple Disco Machine fans in Germany are most concentrated in Sachsen (reach 56,085), Nordrhein-Westfalen (reach 55,553), and Bayern (reach 29,864). These three regions account for the largest share of the active audience.
What other brands do Purple Disco Machine fans also like?
Beyond Purple Disco Machine itself, the audience over-indexes on Bob Sinclar (149.24×), Ministry of Sound (49.95×), Tina Turner (20.25×), and Nelly (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Purple Disco Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.