Ray Charles Audience in Germany
Ray Charles has an estimated audience of 260,872 people in Germany. 44.3% are female, 55.7% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Billy Idol, Olivia Newton-John, Al Green, Phil Collins, Singer-songwriter.
The average Ray Charles fan in Germany is 44.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Billy Idol, Olivia Newton-John, Al Green, with strongest over-indexing on Billy Idol (112.32× the country average). Demographically, the Ray Charles audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Soul
Demographics of Ray Charles fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 44.7 |
| Estimated audience size | 260,872 |
Audience persona
The typical Ray Charles fan in Germany is more male, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Billy Idol.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,379 | 1.15× |
| Bayern | 42,582 | 1.02× |
| Baden-Württemberg | 39,238 | 1.1× |
| Niedersachsen | 25,831 | 1.02× |
| Hessen | 22,198 | 1.12× |
| Rheinland-Pfalz | 14,714 | 1.13× |
| Berlin | 13,137 | 1.13× |
| Sachsen | 11,441 | 0.89× |
| Schleswig-Holstein | 9,732 | 1.04× |
| Brandenburg | 6,891 | 0.85× |
| Hamburg | 6,572 | 1.11× |
| Thüringen | 5,519 | 0.83× |
| Sachsen-Anhalt | 4,995 | 0.74× |
| Mecklenburg-Vorpommern | 3,925 | 0.79× |
| Saarland | 3,246 | 1.01× |
| Bremen | 2,407 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Billy Idol | 112.32× | Music & Radio |
| Olivia Newton-John | 126.94× | Music & Radio |
| Al Green | 283.3× | Music & Radio |
| Phil Collins | 32.08× | Music & Radio |
| Singer-songwriter | 20× | Music & Radio |
| Earth, Wind & Fire | 115.26× | Music & Radio |
| Donna Summer | 109.08× | Music & Radio |
| African-American music | 15.81× | Music & Radio |
| Stevie Wonder | 58.3× | Music & Radio |
| Marvin Gaye | 60.7× | Music & Radio |
| The Temptations | 166.03× | Music & Radio |
| Prince (musician) | 28.89× | Music & Radio |
| Curtis Mayfield | 187.48× | Music & Radio |
| CD Baby | 54.43× | Music & Radio |
| Public broadcasting | 12.14× | Movies & TV |
| Aretha Franklin | 54.81× | Music & Radio |
| Album | 14.54× | Music & Radio |
| Elton John | 22.73× | Music & Radio |
| Spiritual (music) | 20× | Music & Radio |
| Dizzy Gillespie | 114.07× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.82 |
| Tradition | CONSERVATISM | 1.74 |
| Early Adopter Mentality | POWER | 1.44 |
| Spirituality | BALANCE | 1.43 |
| Sustainability | BALANCE | 1.26 |
| Urban Lifestyle | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.3% |
| Brazil | 6.7% |
| United Kingdom | 6.1% |
See Ray Charles audiences in other countries
More Soul audiences in Germany
- Prince (musician) (1,223,623)
- Édith Piaf (569,221)
- Lionel Richie (477,932)
- Diana Ross (406,831)
- Stevie Wonder (401,963)
Frequently asked questions
How many fans does Ray Charles have in Germany?
Ray Charles has an estimated audience of 260,872 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ray Charles fans?
44.3% of Ray Charles fans are female, 55.7% are male, with an average age of 44.7 years.
Which brands do Ray Charles fans like most?
Ray Charles fans show strongest brand affinity for Billy Idol (112.32×), Olivia Newton-John (126.94×), and Al Green (283.3×) over the country average.
Where do Ray Charles fans live in Germany?
Ray Charles fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,379), Bayern (reach 42,582), and Baden-Württemberg (reach 39,238). These three regions account for the largest share of the active audience.
What other brands do Ray Charles fans also like?
Beyond Ray Charles itself, the audience over-indexes on Olivia Newton-John (126.94×), Al Green (283.3×), Phil Collins (32.08×), and Singer-songwriter (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ray Charles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.