Rascasse Audience Intelligence

Ray Charles Audience in Germany

A data profile of the people who buy, follow and care about Ray Charles in Germany — modelled from more than twelve digital signal sources. Ray Charles has an estimated audience of 275,590 people in Germany.

#8among Soul in Germany#3968among Person in Germany#2348in Music & Radio

The average Ray Charles fan in Germany is 44.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Billy Idol, Al Green, Olivia Newton-John, with strongest over-indexing on Billy Idol (112.32× the country average).

Demographically, the Ray Charles audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ray Charles fan in Germany is more male, around 44.7 years old, with strong Spirituality tendencies and a notable affinity for Billy Idol.

Category: Music & Radio · Type: Person · Subtype: Soul

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ray Charles profile in Germany.

Audience size
276K
in Germany
Gender
44.3%♀
55.7% male
Age
44.7
average years
Country rank
#18449
Person in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ray Charles fans

44.3% are female, 55.7% are male, average age 44.7.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Ray Charles audience in Germany
MetricValue
Female44.3%
Male55.7%
Average age44.7
Estimated audience size275,590
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Ray Charles audience in Germany
Age bracketShare%
16-1914%
20-2912%
30-3914%
40-4924%
50+36%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Ray Charles audience comes from Germany.

Worldwide audience distribution share by country for Ray Charles
CountryShare
United States39.9%
Brazil6.8%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ray Charles audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ray Charles fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~10K1.13×
02Nordrhein-Westfalen~60K1.10×
03Hessen~20K1.10×
04Hamburg~6K1.10×
05Berlin~10K1.09×
06Baden-Württemberg~40K1.07×
07Bremen~2K1.07×
08Saarland~3K1.05×
09Schleswig-Holstein~10K1.03×
10Niedersachsen~30K1.01×
11Bayern~40K0.99×
12Sachsen~10K0.89×
13Brandenburg~7K0.88×
14Thüringen~6K0.88×
15Mecklenburg-Vorpommern~4K0.85×
16Sachsen-Anhalt~6K0.82×
Fig. 06

Affinity by region

Affinity by region — Ray Charles, Germany
0.82×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ray Charles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ray Charles audience
#·InterestCategoryAffinity×
01Al GreenMusic & Radio283.30×
02Curtis MayfieldMusic & Radio187.48×
03The TemptationsMusic & Radio166.03×
04Olivia Newton-JohnMusic & Radio126.94×
05Earth, Wind & FireMusic & Radio115.26×
06Billy IdolMusic & Radio112.32×
07Donna SummerMusic & Radio109.08×
08Marvin GayeMusic & Radio60.70×
09Stevie WonderMusic & Radio58.30×
10Aretha FranklinMusic & Radio54.81×
11CD BabyMusic & Radio54.43×
12Phil CollinsMusic & Radio32.08×
13Prince (musician)Music & Radio28.89×
14Elton JohnMusic & Radio22.73×
15Singer-songwriterMusic & Radio20.00×
16Spiritual (music)Music & Radio20.00×
17African-American musicMusic & Radio15.81×
18AlbumMusic & Radio14.54×
19Public broadcastingMovies & TV12.14×
20UkrainiansMusic & Radio9.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ray Charles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ray Charles audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.91×
MindfulnessBALANCE1.75×
Community OrientationOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ray Charles audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.96×
ExtroversionTHRILL1.00×
Design AffinityPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ray Charles have in Germany?

Ray Charles has an estimated audience of 275,590 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ray Charles fans?

44.3% of Ray Charles fans are female, 55.7% are male, with an average age of 44.7 years.

03

Which brands do Ray Charles fans like most?

Ray Charles fans show strongest brand affinity for Billy Idol (112.32×), Al Green (283.3×), and Olivia Newton-John (126.94×) over the country average.

04

Where do Ray Charles fans live in Germany?

Ray Charles fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ray Charles fans also like?

Beyond Ray Charles itself, the audience over-indexes on Al Green (283.3×), Olivia Newton-John (126.94×), Phil Collins (32.08×), and Singer-songwriter (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soul audiences in Germany

See Ray Charles audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ray Charles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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