A data profile of the people who buy, follow and care about African-American music in Germany — modelled from more than twelve digital signal sources. African-American music has an estimated audience of 6,657,872 people in Germany.
The average African-American music fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Italo disco, Bossa nova, with strongest over-indexing on Tagesschau (2.71× the country average).
Demographically, the African-American music audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical African-American music fan in Germany is balanced, around 34.9 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.
The key figures that characterise the African-American music profile in Germany.
47.2% are female, 52.8% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 34.9 |
| Estimated audience size | 6,657,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide African-American music audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.5% |
| Brazil | 7.3% |
| China | 5.0% |
Where the African-American music audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~80K | 1.42× | |
| 02 | Saarland | ~100K | 1.26× | |
| 03 | Mecklenburg-Vorpommern | ~100K | 1.14× | |
| 04 | Sachsen-Anhalt | ~200K | 1.12× | |
| 05 | Thüringen | ~200K | 1.06× | |
| 06 | Brandenburg | ~200K | 1.00× | |
| 07 | Hamburg | ~100K | 0.98× | |
| 08 | Schleswig-Holstein | ~200K | 0.96× | |
| 09 | Rheinland-Pfalz | ~300K | 0.95× | |
| 10 | Sachsen | ~300K | 0.93× | |
| 11 | Berlin | ~300K | 0.90× | |
| 12 | Hessen | ~400K | 0.86× | |
| 13 | Niedersachsen | ~600K | 0.85× | |
| 14 | Bayern | ~900K | 0.81× | |
| 15 | Baden-Württemberg | ~700K | 0.80× | |
| 16 | Nordrhein-Westfalen | ~1M | 0.73× |
The strongest cross-interests of the African-American music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bossa nova | Music & Radio | 15.81× | ||
| 02 | Ray Charles | Music & Radio | 15.81× | ||
| 03 | Syd Barrett | Music & Radio | 15.81× | ||
| 04 | Steinberg | Music & Radio | 15.81× | ||
| 05 | Monuments | Music & Radio | 15.81× | ||
| 06 | Korg | Music & Radio | 15.49× | ||
| 07 | Beth Hart | Music & Radio | 15.19× | ||
| 08 | Jeff Beck | Music & Radio | 14.89× | ||
| 09 | Roland Corporation | Music & Radio | 13.00× | ||
| 10 | Patti Smith | Music & Radio | 11.92× | ||
| 11 | Italo disco | Music & Radio | 10.03× | ||
| 12 | Resident Advisor | Music & Radio | 9.85× | ||
| 13 | Synthesizer | Music & Radio | 8.48× | ||
| 14 | Acid jazz | Music & Radio | 8.22× | ||
| 15 | American folk music | Music & Radio | 6.65× | ||
| 16 | Saxophone | Music & Radio | 6.41× | ||
| 17 | Nina Chuba | Music & Radio | 4.76× | ||
| 18 | Contemporary R&B | Music & Radio | 3.01× | ||
| 19 | Tagesschau | Movies & TV | 2.71× | ||
| 20 | Nature | Home & Garden | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.45× | |
| Patriotism | CONSERVATISM | 1.43× | |
| Spirituality | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.83× | |
| Family Orientation | CONSERVATISM | 0.85× | |
| Individualism | JOY | 0.87× |
African-American music has an estimated audience of 6,657,872 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
47.2% of African-American music fans are female, 52.8% are male, with an average age of 34.9 years.
African-American music fans show strongest brand affinity for Tagesschau (2.71×), Italo disco (10.03×), and Bossa nova (15.81×) over the country average.
African-American music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.
Beyond African-American music itself, the audience over-indexes on Italo disco (10.03×), Bossa nova (15.81×), Resident Advisor (9.85×), and Nina Chuba (4.76×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for African-American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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