Rascasse Audience Intelligence

African-American music Audience in Germany

A data profile of the people who buy, follow and care about African-American music in Germany — modelled from more than twelve digital signal sources. African-American music has an estimated audience of 6,657,872 people in Germany.

The average African-American music fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Italo disco, Bossa nova, with strongest over-indexing on Tagesschau (2.71× the country average).

Demographically, the African-American music audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical African-American music fan in Germany is balanced, around 34.9 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the African-American music profile in Germany.

Audience size
6.7M
in Germany
Gender
47.2%
52.8% male
Age
34.9
average years
Country rank
#691
Topic in Germany
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of African-American music fans

47.2% are female, 52.8% are male, average age 34.9.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for African-American music audience in Germany
MetricValue
Female47.2%
Male52.8%
Average age34.9
Estimated audience size6,657,872
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the African-American music audience in Germany
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

3.8%

of the worldwide African-American music audience comes from Germany.

Worldwide audience distribution share by country for African-American music
CountryShare
United States29.5%
Brazil7.3%
China5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the African-American music audience in Germany is strongest.

Fig. 05

Top regions by affinity

African-American music fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~80K1.42×
02Saarland~100K1.26×
03Mecklenburg-Vorpommern~100K1.14×
04Sachsen-Anhalt~200K1.12×
05Thüringen~200K1.06×
06Brandenburg~200K1.00×
07Hamburg~100K0.98×
08Schleswig-Holstein~200K0.96×
09Rheinland-Pfalz~300K0.95×
10Sachsen~300K0.93×
11Berlin~300K0.90×
12Hessen~400K0.86×
13Niedersachsen~600K0.85×
14Bayern~900K0.81×
15Baden-Württemberg~700K0.80×
16Nordrhein-Westfalen~1M0.73×
Fig. 06

Affinity by region

Affinity by region — African-American music, Germany
0.73×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the African-American music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for African-American music audience
#·InterestCategoryAffinity×
01Bossa novaMusic & Radio15.81×
02Ray CharlesMusic & Radio15.81×
03Syd BarrettMusic & Radio15.81×
04SteinbergMusic & Radio15.81×
05MonumentsMusic & Radio15.81×
06KorgMusic & Radio15.49×
07Beth HartMusic & Radio15.19×
08Jeff BeckMusic & Radio14.89×
09Roland CorporationMusic & Radio13.00×
10Patti SmithMusic & Radio11.92×
11Italo discoMusic & Radio10.03×
12Resident AdvisorMusic & Radio9.85×
13SynthesizerMusic & Radio8.48×
14Acid jazzMusic & Radio8.22×
15American folk musicMusic & Radio6.65×
16SaxophoneMusic & Radio6.41×
17Nina ChubaMusic & Radio4.76×
18Contemporary R&BMusic & Radio3.01×
19TagesschauMovies & TV2.71×
20NatureHome & Garden1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the African-American music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by African-American music audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.45×
PatriotismCONSERVATISM1.43×
SpiritualityBALANCE1.32×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by African-American music audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.83×
Family OrientationCONSERVATISM0.85×
IndividualismJOY0.87×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does African-American music have in Germany?

African-American music has an estimated audience of 6,657,872 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of African-American music fans?

47.2% of African-American music fans are female, 52.8% are male, with an average age of 34.9 years.

03

Which brands do African-American music fans like most?

African-American music fans show strongest brand affinity for Tagesschau (2.71×), Italo disco (10.03×), and Bossa nova (15.81×) over the country average.

04

Where do African-American music fans live in Germany?

African-American music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do African-American music fans also like?

Beyond African-American music itself, the audience over-indexes on Italo disco (10.03×), Bossa nova (15.81×), Resident Advisor (9.85×), and Nina Chuba (4.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for African-American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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