African-American music Audience in Germany
African-American music has an estimated audience of 6,657,872 people in Germany. 47.2% are female, 52.8% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Israel, KLIX (AM), Craiova, Neon Genesis Evangelion (manga), Unique Gifts.
The average African-American music fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Israel, KLIX (AM), Craiova, with strongest over-indexing on Israel (12.97× the country average). Demographically, the African-American music audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of African-American music fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 34.9 |
| Estimated audience size | 6,657,872 |
Audience persona
The typical African-American music fan in Germany is balanced, around 34.9 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 414,362 | 0.28× |
| Niedersachsen | 357,124 | 0.55× |
| Bayern | 343,014 | 0.32× |
| Baden-Württemberg | 328,144 | 0.36× |
| Rheinland-Pfalz | 267,364 | 0.8× |
| Sachsen-Anhalt | 259,915 | 1.51× |
| Hessen | 230,038 | 0.45× |
| Sachsen | 228,290 | 0.7× |
| Thüringen | 222,812 | 1.31× |
| Brandenburg | 212,837 | 1.03× |
| Mecklenburg-Vorpommern | 208,058 | 1.64× |
| Saarland | 191,400 | 2.34× |
| Schleswig-Holstein | 190,369 | 0.8× |
| Bremen | 178,977 | 3.14× |
| Berlin | 175,482 | 0.59× |
| Hamburg | 141,052 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 12.97× | Travel & Leisure |
| KLIX (AM) | 10.58× | Music & Radio |
| Craiova | 15.81× | Travel & Leisure |
| Neon Genesis Evangelion (manga) | 10.28× | Literature |
| Unique Gifts | 1.83× | Shopping |
| Preacher (comics) | 8.04× | Literature |
| myDealZ | 3.26× | Shopping |
| Birthday Gifts | 1.68× | Kids & Family |
| Stradivarius | 1.53× | Shopping |
| Corona (band) | 2.26× | Music & Radio |
| Snow White (Fables) | 1.96× | Literature |
| Hudson, New York | 4.87× | Travel & Leisure |
| Turner & Hooch | 15.81× | Movies & TV |
| Hormones: The Series | 6.4× | Movies & TV |
| Home Delivery | 2.05× | Food & Beverages |
| HomeExchange.com | 4.53× | Travel & Leisure |
| Jacamo | 11.65× | Fashion & Accessoires |
| Screed | 10.4× | Home & Garden |
| Centurion (film) | 3.42× | Movies & TV |
| Wim Hof | 4.19× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.27 |
| Patriotism | CONSERVATISM | 1.24 |
| Community Orientation | OPEN | 1.16 |
| Pet Ownership | JOY | 1.14 |
| Sports Activity | POWER | 1.13 |
| Early Adopter Mentality | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| Brazil | 7.3% |
| China | 5.0% |
See African-American music audiences in other countries
- African-American music — United States
- African-American music — United Kingdom
- African-American music — France
- African-American music — Italy
- African-American music — Spain
- African-American music — Brazil
- African-American music — Japan
- African-American music — South Korea
- African-American music — India
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does African-American music have in Germany?
African-American music has an estimated audience of 6,657,872 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of African-American music fans?
47.2% of African-American music fans are female, 52.8% are male, with an average age of 34.9 years.
Which brands do African-American music fans like most?
African-American music fans show strongest brand affinity for Israel (12.97×), KLIX (AM) (10.58×), and Craiova (15.81×) over the country average.
Where do African-American music fans live in Germany?
African-American music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 414,362), Niedersachsen (reach 357,124), and Bayern (reach 343,014). These three regions account for the largest share of the active audience.
What other brands do African-American music fans also like?
Beyond African-American music itself, the audience over-indexes on KLIX (AM) (10.58×), Craiova (15.81×), Neon Genesis Evangelion (manga) (10.28×), and Unique Gifts (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for African-American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.