A data profile of the people who buy, follow and care about African-American music in Brazil — modelled from more than twelve digital signal sources. African-American music has an estimated audience of 12,660,251 people in Brazil.
African-American music has an estimated audience of 12,660,251 people in Brazil. 58.6% are female, 41.4% are male, average age 34.4. Top brand affinities: Rick and Morty, Michael Jackson, Moodle, Spanish language, WebMotors.
Top brand affinities include Rick and Morty, Michael Jackson, Moodle, with strongest over-indexing on Rick and Morty (3.4× the country average).
Demographically, the African-American music audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Family Orientation, Risk Appetite.
The typical African-American music fan in Brazil is more female, around 34.4 years old, with strong Family Orientation tendencies and a notable affinity for Rick and Morty.
The key figures that characterise the African-American music profile in Brazil.
58.6% are female, 41.4% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 34.4 |
| Estimated audience size | 12,660,251 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide African-American music audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 29.5% |
| Brazil | 7.3% |
| China | 5.0% |
The strongest cross-interests of the African-American music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 3.40× | ||
| 02 | Moodle | Technology & Electronics | 3.40× | ||
| 03 | Toy Story (franchise) | Movies & TV | 3.40× | ||
| 04 | Robinho | Sports | 3.40× | ||
| 05 | Elizabeth Olsen | Movies & TV | 3.40× | ||
| 06 | Kevin Costner | Movies & TV | 3.40× | ||
| 07 | MeuCarroNovo | Cars & Mobility | 3.40× | ||
| 08 | Transformers (toy line) | Kids & Family | 3.40× | ||
| 09 | Kurt Cobain | Music & Radio | 3.32× | ||
| 10 | Arrow | Movies & TV | 3.21× | ||
| 11 | Prince (musician) | Music & Radio | 3.05× | ||
| 12 | Maria Bethânia | Music & Radio | 2.28× | ||
| 13 | Spanish language | Politics & Society | 1.98× | ||
| 14 | Michael Jackson | Music & Radio | 1.86× | ||
| 15 | Rock in Rio | Music & Radio | 1.86× | ||
| 16 | BTS | Music & Radio | 1.82× | ||
| 17 | Trello | Internet & Social Media | 1.63× | ||
| 18 | Centauro | Cars & Mobility | 1.57× | ||
| 19 | MSN | News | 1.51× | ||
| 20 | WebMotors | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.18× | |
| Risk Appetite | THRILL | 1.15× | |
| Early Adopter Mentality | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Quality Awareness | PREMIUM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for African-American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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