African-American music Audience in Brazil

Demographics of African-American music fans

Audience persona

The typical African-American music fan in Brazil is more female, around 34.4 years old, with strong Mindfulness tendencies and a notable affinity for Sociedade Esportiva Palmeiras.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See African-American music audiences in other countries

• African-American music — Germany
• African-American music — United States
• African-American music — United Kingdom
• African-American music — France
• African-American music — Italy
• African-American music — Spain
• African-American music — Japan
• African-American music — South Korea
• African-American music — India
• African-American music — Canada
• African-American music — Mexico

More Musical genre audiences in Brazil

• Country music (22,794,665)
• Popular music (22,144,513)
• Rock music (20,791,452)
• Pop music (18,688,938)
• Funk (17,587,130)

How to read this data

Audience size is the estimated number of people in Brazil who actively search for African-American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.