A data profile of the people who buy, follow and care about Rock in Rio in Brazil — modelled from more than twelve digital signal sources. Rock in Rio has an estimated audience of 4,037,054 people in Brazil.
The average Rock in Rio fan in Brazil is 34.8 years old, more female, and lives primarily in Rio de Janeiro.
The audience is concentrated in Rio de Janeiro, São Paulo, Minas Gerais.
Top brand affinities include The Town (2010 film), Harry Potter, Lollapalooza, with strongest over-indexing on The Town (2010 film) (8.05× the country average).
Demographically, the Rock in Rio audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Rock in Rio fan in Brazil is more female, around 34.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for The Town (2010 film).
The key figures that characterise the Rock in Rio profile in Brazil.
57.8% are female, 42.2% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 34.8 |
| Estimated audience size | 4,037,054 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 13% |
of the worldwide Rock in Rio audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 76.5% |
| Portugal | 8.6% |
| United States | 3.9% |
Where the Rock in Rio audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~1.5M | 3.83× | |
| 02 | Espírito Santo | ~100K | 1.29× | |
| 03 | Sergipe | ~50K | 1.22× | |
| 04 | Federal District | ~80K | 1.19× | |
| 05 | São Paulo | ~1M | 1.18× | |
| 06 | Minas Gerais | ~500K | 1.16× | |
| 07 | Amapá | ~10K | 1.06× | |
| 08 | Pernambuco | ~200K | 0.99× | |
| 09 | Amazonas | ~60K | 0.90× | |
| 10 | Acre | ~10K | 0.90× | |
| 11 | Rio Grande do Sul | ~200K | 0.88× | |
| 12 | Santa Catarina | ~200K | 0.88× | |
| 13 | Roraima | ~10K | 0.88× | |
| 14 | Paraíba | ~70K | 0.87× | |
| 15 | Rondônia | ~30K | 0.87× | |
| 16 | Pará | ~100K | 0.86× | |
| 17 | Mato Grosso do Sul | ~50K | 0.86× | |
| 18 | Paraná | ~200K | 0.85× | |
| 19 | Rio Grande do Norte | ~60K | 0.85× | |
| 20 | Mato Grosso | ~60K | 0.83× | |
| 21 | Alagoas | ~50K | 0.82× | |
| 22 | Ceará | ~100K | 0.77× | |
| 23 | Bahia | ~200K | 0.74× | |
| 24 | Maranhão | ~70K | 0.74× | |
| 25 | Piauí | ~40K | 0.74× | |
| 26 | Tocantins | ~20K | 0.74× | |
| 27 | Goiás | ~100K | 0.73× |
The strongest cross-interests of the Rock in Rio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Town (2010 film) | Movies & TV | 8.05× | ||
| 02 | Tokio Hotel | Music & Radio | 7.02× | ||
| 03 | Lollapalooza | Music & Radio | 5.58× | ||
| 04 | MGMT | Music & Radio | 4.80× | ||
| 05 | Gorillaz | Music & Radio | 4.50× | ||
| 06 | Flex (magazine) | Sports | 4.49× | ||
| 07 | Lollapalooza Brasil | Music & Radio | 4.32× | ||
| 08 | Lana Del Rey | Music & Radio | 3.77× | ||
| 09 | Bad Bunny | Music & Radio | 3.01× | ||
| 10 | Shawn Mendes | Music & Radio | 2.93× | ||
| 11 | Billie Eilish | Music & Radio | 2.76× | ||
| 12 | Goiás Esporte Clube | Sports | 2.18× | ||
| 13 | African-American music | Music & Radio | 1.86× | ||
| 14 | Music festivals | Music & Radio | 1.75× | ||
| 15 | Google Drive | Technology & Electronics | 1.68× | ||
| 16 | Rock music | Music & Radio | 1.65× | ||
| 17 | Samba | Music & Radio | 1.65× | ||
| 18 | Industry | Business & Career | 1.59× | ||
| 19 | Harry Potter | Movies & TV | 1.58× | ||
| 20 | Concerts | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.35× | |
| Early Adopter Mentality | POWER | 1.25× | |
| Extroversion | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.94× | |
| DIY Mentality | THRILL | 1.00× | |
| Quality Awareness | PREMIUM | 1.00× |
Rock in Rio has an estimated audience of 4,037,054 people in Brazil, concentrated in Rio de Janeiro and São Paulo.
57.8% of Rock in Rio fans are female, 42.2% are male, with an average age of 34.8 years.
Rock in Rio fans show strongest brand affinity for The Town (2010 film) (8.05×), Harry Potter (1.58×), and Lollapalooza (5.58×) over the country average.
Rock in Rio fans in Brazil are most concentrated in Rio de Janeiro (reach ~1.5M), São Paulo (reach ~1M), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Rock in Rio itself, the audience over-indexes on Harry Potter (1.58×), Lollapalooza (5.58×), Rock music (1.65×), and African-American music (1.86×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Rock in Rio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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