A data profile of the people who buy, follow and care about Bad Bunny in Brazil — modelled from more than twelve digital signal sources. Bad Bunny has an estimated audience of 4,519,606 people in Brazil.
The average Bad Bunny fan in Brazil is 35.8 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Young Miko, Rosalía, Saiko, with strongest over-indexing on Young Miko (2583.29× the country average).
Demographically, the Bad Bunny audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Social Media Usage, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Bad Bunny fan in Brazil is balanced, around 35.8 years old, with strong Social Media Usage tendencies and a notable affinity for Young Miko.
The key figures that characterise the Bad Bunny profile in Brazil.
50.2% are female, 49.8% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 35.8 |
| Estimated audience size | 4,519,606 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Bad Bunny audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 42.0% |
| Brazil | 7.3% |
| Mexico | 6.0% |
Where the Bad Bunny audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~2M | 1.57× | |
| 02 | Federal District | ~100K | 1.54× | |
| 03 | Rio Grande do Sul | ~400K | 1.42× | |
| 04 | Rio de Janeiro | ~500K | 1.30× | |
| 05 | Santa Catarina | ~300K | 1.27× | |
| 06 | Roraima | ~20K | 1.25× | |
| 07 | Paraná | ~300K | 1.15× | |
| 08 | Pernambuco | ~200K | 1.07× | |
| 09 | Minas Gerais | ~500K | 1.05× | |
| 10 | Mato Grosso do Sul | ~70K | 1.04× | |
| 11 | Amazonas | ~80K | 1.00× | |
| 12 | Rio Grande do Norte | ~70K | 0.97× | |
| 13 | Ceará | ~200K | 0.95× | |
| 14 | Amapá | ~20K | 0.95× | |
| 15 | Sergipe | ~40K | 0.94× | |
| 16 | Paraíba | ~80K | 0.92× | |
| 17 | Goiás | ~200K | 0.89× | |
| 18 | Espírito Santo | ~80K | 0.88× | |
| 19 | Alagoas | ~60K | 0.86× | |
| 20 | Acre | ~10K | 0.85× | |
| 21 | Bahia | ~300K | 0.84× | |
| 22 | Rondônia | ~30K | 0.78× | |
| 23 | Pará | ~100K | 0.77× | |
| 24 | Piauí | ~50K | 0.75× | |
| 25 | Mato Grosso | ~60K | 0.73× | |
| 26 | Maranhão | ~80K | 0.72× | |
| 27 | Tocantins | ~20K | 0.71× |
The strongest cross-interests of the Bad Bunny audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Young Miko | Music & Radio | 2583.29× | ||
| 02 | Eladio Carrión | Music & Radio | 2281.28× | ||
| 03 | Bizarrap | Music & Radio | 1377.72× | ||
| 04 | Duki | Music & Radio | 1377.13× | ||
| 05 | Saiko | Music & Radio | 1376.11× | ||
| 06 | Floyymenor | Music & Radio | 1376.11× | ||
| 07 | Residente | Music & Radio | 1375.20× | ||
| 08 | El Alfa | Music & Radio | 1375.20× | ||
| 09 | Myke Towers | Music & Radio | 919.23× | ||
| 10 | Rosalía | Music & Radio | 847.41× | ||
| 11 | FEID | Music & Radio | 843.12× | ||
| 12 | Anuel AA | Music & Radio | 842.18× | ||
| 13 | Nicki Nicole | Music & Radio | 624.29× | ||
| 14 | Rosalia | Music & Radio | 610.91× | ||
| 15 | KaRoL G | Music & Radio | 610.91× | ||
| 16 | Bad Gyal | Music & Radio | 610.91× | ||
| 17 | Vallenato | Travel & Leisure | 368.07× | ||
| 18 | Rauw Alejandro | Music & Radio | 306.58× | ||
| 19 | National League | Sports | 207.73× | ||
| 20 | Caracas | Travel & Leisure | 108.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 3.70× | |
| Extroversion | THRILL | 3.64× | |
| Tradition | CONSERVATISM | 3.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.62× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Community Orientation | OPEN | 0.66× |
Bad Bunny has an estimated audience of 4,519,606 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
50.2% of Bad Bunny fans are female, 49.8% are male, with an average age of 35.8 years.
Bad Bunny fans show strongest brand affinity for Young Miko (2583.29×), Rosalía (847.41×), and Saiko (1376.11×) over the country average.
Bad Bunny fans in Brazil are most concentrated in São Paulo (reach ~2M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Bad Bunny itself, the audience over-indexes on Rosalía (847.41×), Saiko (1376.11×), Rosalia (610.91×), and Residente (1375.2×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Bad Bunny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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