A data profile of the people who buy, follow and care about Industry in Brazil — modelled from more than twelve digital signal sources. Industry has an estimated audience of 12,050,118 people in Brazil.
Industry has an estimated audience of 12,050,118 people in Brazil. 57.6% are female, 42.4% are male, average age 38.4. Top brand affinities: Google Maps, Michael Jackson, Zoom!, MSN, Real property.
Top brand affinities include Google Maps, Michael Jackson, Zoom!, with strongest over-indexing on Google Maps (2.09× the country average).
Demographically, the Industry audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Career Orientation, Patriotism.
The typical Industry fan in Brazil is more female, around 38.4 years old, with strong Career Orientation tendencies and a notable affinity for Google Maps.
The key figures that characterise the Industry profile in Brazil.
57.6% are female, 42.4% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 38.4 |
| Estimated audience size | 12,050,118 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Industry audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
The strongest cross-interests of the Industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 2.94× | ||
| 02 | Scarlett Johansson | Movies & TV | 2.94× | ||
| 03 | Elle Fanning | Movies & TV | 2.94× | ||
| 04 | Emma Stone | Movies & TV | 2.94× | ||
| 05 | Toy Story (franchise) | Movies & TV | 2.94× | ||
| 06 | Nicole Kidman | Movies & TV | 2.94× | ||
| 07 | Zoom! | Business & Career | 2.65× | ||
| 08 | Iberia (airline) | Travel & Leisure | 2.37× | ||
| 09 | Tramontina | Business & Career | 2.14× | ||
| 10 | Google Maps | Internet & Social Media | 2.09× | ||
| 11 | Spanish language | Politics & Society | 1.97× | ||
| 12 | The Big Bang Theory | Movies & TV | 1.92× | ||
| 13 | Michael Jackson | Music & Radio | 1.72× | ||
| 14 | MSN | News | 1.71× | ||
| 15 | Bossa nova | Music & Radio | 1.62× | ||
| 16 | Real property | Home & Garden | 1.61× | ||
| 17 | Forró | Music & Radio | 1.57× | ||
| 18 | BTS | Music & Radio | 1.56× | ||
| 19 | Wikipedia | Internet & Social Media | 1.56× | ||
| 20 | Dafiti | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.31× | |
| Patriotism | CONSERVATISM | 1.20× | |
| Community Orientation | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.88× | |
| Urban Lifestyle | OPEN | 0.90× | |
| Tradition | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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