Industry Audience in Brazil
Industry has an estimated audience of 12,050,118 people in Brazil. 57.6% are female, 42.4% are male, average age 38.4. Top brand affinities: Neymar, WhatsApp, Forró, Nature, Preta Gil.
Top brand affinities include Neymar, WhatsApp, Forró, with strongest over-indexing on Neymar (1.69× the country average). Demographically, the Industry audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Category: Business & Career · Type: Topic · Subtype: Department store
Demographics of Industry fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 38.4 |
| Estimated audience size | 12,050,118 |
Audience persona
The typical Industry fan in Brazil is more female, around 38.4 years old, with strong Need for Security tendencies and a notable affinity for Neymar.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Neymar | 1.69× | Sports |
| 1.58× | Internet & Social Media | |
| Forró | 2.5× | Music & Radio |
| Nature | 1.62× | Home & Garden |
| Preta Gil | 1.62× | Music & Radio |
| Fast food | 1.92× | Food & Beverages |
| Google Maps | 2.59× | Internet & Social Media |
| Localiza | 2.26× | Cars & Mobility |
| UEFA Champions League | 1.77× | Sports |
| Children's clothing | 2.17× | Fashion & Accessoires |
| SUVs | 1.99× | Cars & Mobility |
| Honda | 2× | Cars & Mobility |
| Hypermarket | 1.95× | Shopping |
| Mixed martial arts | 2.94× | Sports |
| Samsung | 1.89× | Technology & Electronics |
| Netshoes | 1.91× | Shopping |
| Dogs | 1.72× | Pets & Animals |
| Air travel | 1.81× | Travel & Leisure |
| AliExpress | 1.8× | Shopping |
| Wine | 1.69× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.74 |
| Risk Appetite | THRILL | 1.7 |
| Mindfulness | BALANCE | 1.66 |
| Design Affinity | PREMIUM | 1.62 |
| Creativity | OPEN | 1.6 |
| Quality Awareness | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
See Industry audiences in other countries
More Department store audiences in Brazil
- Riachuelo (11,911,239)
- Metro (department store) (4,906,385)
- Eudora, Kansas (4,088,818)
- Liberty (2,868,616)
- Miami Springs, Florida (1,535,338)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.