Industry Audience in Germany
Industry has an estimated audience of 6,966,033 people in Germany. 48.5% are female, 51.5% are male, average age 39.9. Top brand affinities: Israel, Snow White (Fables), Jacob Tremblay, The Knot (Website), Home Delivery.
Top brand affinities include Israel, Snow White (Fables), Jacob Tremblay, with strongest over-indexing on Israel (1.85× the country average). Demographically, the Industry audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Sustainability.
Category: Business & Career · Type: Topic · Subtype: Department store
Demographics of Industry fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 39.9 |
| Estimated audience size | 6,966,033 |
Audience persona
The typical Industry fan in Germany is balanced, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 1.85× | Travel & Leisure |
| Snow White (Fables) | 1.87× | Literature |
| Jacob Tremblay | 3.71× | Movies & TV |
| The Knot (Website) | 6.7× | Kids & Family |
| Home Delivery | 1.94× | Food & Beverages |
| Esra Erol | 3.4× | Movies & TV |
| Motion Picture Association of America | 4.81× | Movies & TV |
| Kodi (software) | 1.68× | Technology & Electronics |
| Cachorro | 1.83× | Pets & Animals |
| Nebelung | 4.7× | Pets & Animals |
| The Journey (1959 film) | 6.7× | Movies & TV |
| Jaguar F-Pace | 2.78× | Cars & Mobility |
| Information sensitivity | 2.22× | Technology & Electronics |
| Jette | 4.19× | Fashion & Accessoires |
| The Equalizer | 2.04× | Movies & TV |
| Preacher (comics) | 2.75× | Literature |
| Fat-tailed sheep | 8.52× | Pets & Animals |
| Glashütte | 1.7× | Travel & Leisure |
| Volvo V60 | 1.75× | Cars & Mobility |
| Throne of Glass | 2.06× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.55 |
| Sustainability | BALANCE | 1.47 |
| DIY Mentality | THRILL | 1.41 |
| Sports Activity | POWER | 1.31 |
| Design Affinity | PREMIUM | 1.3 |
| Luxury Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
See Industry audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.