Rascasse Audience Intelligence

Industry Audience in Germany

A data profile of the people who buy, follow and care about Industry in Germany — modelled from more than twelve digital signal sources. Industry has an estimated audience of 6,966,033 people in Germany.

#402among Topic in Germany#81in Business & Career

The average Industry fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Western Union, Tagesschau, Google Maps, with strongest over-indexing on Western Union (4.24× the country average).

Demographically, the Industry audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Industry fan in Germany is balanced, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Western Union.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Industry profile in Germany.

Audience size
7M
in Germany
Gender
48.5%♀
51.5% male
Age
39.9
average years
Country rank
#654
Topic in Germany
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Industry fans

48.5% are female, 51.5% are male, average age 39.9.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Industry audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age39.9
Estimated audience size6,966,033
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Industry audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Industry audience comes from Germany.

Worldwide audience distribution share by country for Industry
CountryShare
United States20.8%
United Kingdom5.0%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Industry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Industry fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~500K1.63×
02Hessen~600K1.20×
03Hamburg~200K1.11×
04Nordrhein-Westfalen~1.5M1.07×
05Bremen~60K1.04×
06Bayern~1M1.01×
07Niedersachsen~700K0.98×
08Schleswig-Holstein~200K0.94×
09Brandenburg~200K0.94×
10Rheinland-Pfalz~300K0.93×
11Sachsen~300K0.92×
12Sachsen-Anhalt~200K0.91×
13Saarland~80K0.90×
14Thüringen~200K0.89×
15Baden-Württemberg~800K0.86×
16Mecklenburg-Vorpommern~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Industry, Germany
0.84×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Industry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Industry audience
#·InterestCategoryAffinity×
01MoneyGramBusiness & Career4.97×
02Western UnionBusiness & Career4.24×
03Mel GibsonMovies & TV3.62×
04EurodanceMusic & Radio3.36×
05Real propertyHome & Garden3.08×
06SixtCars & Mobility2.70×
07FundraisingBusiness & Career2.29×
08Google MapsInternet & Social Media2.16×
09MSNNews2.01×
10HugendubelShopping1.98×
11TagesschauMovies & TV1.86×
12TattoosFashion & Accessoires1.78×
13DessertsFood & Beverages1.77×
14TransfermarktSports1.76×
15Labrador RetrieverPets & Animals1.75×
16FocusNews1.72×
17Müller (company)Food & Beverages1.60×
18Renewable energyBusiness & Career1.54×
19Netto Marken-DiscountShopping1.53×
20Sustainable energyHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Industry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Industry audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
Community OrientationOPEN1.46×
Quality AwarenessPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Industry audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.85×
Social Media UsageJOY0.91×
Sports ActivityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Industry have in Germany?

Industry has an estimated audience of 6,966,033 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Industry fans?

48.5% of Industry fans are female, 51.5% are male, with an average age of 39.9 years.

03

Which brands do Industry fans like most?

Industry fans show strongest brand affinity for Western Union (4.24×), Tagesschau (1.86×), and Google Maps (2.16×) over the country average.

04

Where do Industry fans live in Germany?

Industry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Industry fans also like?

Beyond Industry itself, the audience over-indexes on Tagesschau (1.86×), Google Maps (2.16×), Müller (company) (1.6×), and Netto Marken-Discount (1.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Industry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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