Industry Audience in Germany
Industry has an estimated audience of 6,966,033 people in Germany. 48.5% are female, 51.5% are male, average age 39.9. Top brand affinities: Western Union, Tagesschau, Satire, Transfermarkt, German television comedy.
Top brand affinities include Western Union, Tagesschau, Satire, with strongest over-indexing on Western Union (8.52× the country average). Demographically, the Industry audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Sustainability.
Category: Business & Career · Type: Topic · Subtype: Department store
Demographics of Industry fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 39.9 |
| Estimated audience size | 6,966,033 |
Audience persona
The typical Industry fan in Germany is balanced, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Western Union.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 8.52× | Business & Career |
| Tagesschau | 2.72× | Movies & TV |
| Satire | 5.54× | Literature |
| Transfermarkt | 2.92× | Sports |
| German television comedy | 5.23× | Movies & TV |
| Real property | 4.03× | Home & Garden |
| Pets | 1.58× | Pets & Animals |
| Spiegel Online | 1.84× | News |
| Google Maps | 2.13× | Internet & Social Media |
| Headphones | 4.59× | Technology & Electronics |
| Allgäu | 4.61× | Travel & Leisure |
| Automobiles | 1.59× | Cars & Mobility |
| Airbnb | 1.83× | Travel & Leisure |
| Do it yourself (DIY) | 1.63× | Home & Garden |
| Westdeutscher Rundfunk | 2.51× | Movies & TV |
| Hygiene | 2.23× | Beauty & Wellness |
| Country rap | 3.94× | Music & Radio |
| Mark Zuckerberg | 6× | Business & Career |
| House music | 1.69× | Music & Radio |
| Hindi | 6.47× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.55 |
| Sustainability | BALANCE | 1.47 |
| DIY Mentality | THRILL | 1.41 |
| Sports Activity | POWER | 1.31 |
| Design Affinity | PREMIUM | 1.3 |
| Luxury Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
See Industry audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.