Rascasse Audience Intelligence

Industry Audience in United States

A data profile of the people who buy, follow and care about Industry in United States — modelled from more than twelve digital signal sources. Industry has an estimated audience of 60,011,991 people in United States.

#216among Topic in United States#47in Business & Career

The average Industry fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Real property, Brewing, NBA Finals, with strongest over-indexing on Real property (2.11× the country average).

Demographically, the Industry audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Industry fan in United States is balanced, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Industry profile in United States.

Audience size
60M
in United States
Gender
48.9%♀
51.1% male
Age
41.1
average years
Country rank
#293
Topic in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Industry fans

48.9% are female, 51.1% are male, average age 41.1.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Industry audience in United States
MetricValue
Female48.9%
Male51.1%
Average age41.1
Estimated audience size60,011,991
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Industry audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Industry audience comes from United States.

Worldwide audience distribution share by country for Industry
CountryShare
United States20.8%
United Kingdom5.0%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Industry audience in United States is strongest.

Fig. 05

Top regions by affinity

Industry fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~400K2.21×
02New York~6M1.77×
03New Jersey~2M1.38×
04Massachusetts~1.5M1.37×
05Illinois~2.5M1.35×
06California~8.5M1.32×
07Texas~7M1.32×
08Georgia~2M1.20×
09Maryland~1M1.20×
10Connecticut~700K1.19×
11Pennsylvania~2.5M1.15×
12Virginia~1.5M1.13×
13Oregon~800K1.13×
14Florida~4.5M1.12×
15Washington~1.5M1.07×
16Rhode Island~200K1.07×
17Oklahoma~700K1.05×
18Colorado~1M1.03×
19Maine~200K1.03×
20North Carolina~2M1.00×
21Louisiana~800K1.00×
22Vermont~100K1.00×
23Indiana~1M0.99×
24Minnesota~800K0.95×
25Ohio~1.5M0.94×
26Michigan~1.5M0.94×
27Tennessee~1M0.94×
28Delaware~200K0.93×
29Arizona~1M0.92×
30Kansas~400K0.92×
31Mississippi~500K0.91×
32South Carolina~800K0.89×
33New Hampshire~200K0.89×
34Missouri~800K0.88×
35Kentucky~700K0.88×
36Nevada~500K0.87×
37Arkansas~400K0.86×
38Wisconsin~800K0.85×
39Alabama~700K0.84×
40Hawaii~200K0.84×
41New Mexico~200K0.81×
42Utah~400K0.79×
43West Virginia~200K0.79×
44Nebraska~200K0.78×
45North Dakota~100K0.78×
46Iowa~400K0.77×
47Alaska~100K0.76×
48Idaho~200K0.74×
49Montana~100K0.74×
50South Dakota~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Industry, United States
0.72×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Industry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Industry audience
#·InterestCategoryAffinity×
01WWE SmackDownSports2.25×
02Real propertyHome & Garden2.11×
03BrewingFood & Beverages2.05×
04WWE Hall of FameSports2.00×
05Chuck NorrisMovies & TV1.96×
06High schoolBusiness & Career1.84×
07Made in USABusiness & Career1.79×
08NBA FinalsSports1.74×
09HormoneHealth1.73×
10Compact carCars & Mobility1.73×
11College basketballSports1.66×
12Hilton WorldwideTravel & Leisure1.66×
13Gaming computerTechnology & Electronics1.65×
14Scooby-DooMovies & TV1.59×
15House musicMusic & Radio1.59×
16NASDAQBusiness & Career1.57×
17InnovationBusiness & Career1.55×
18DentistryBusiness & Career1.54×
19Bruce WillisMovies & TV1.53×
20Ace HardwareHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Industry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Industry audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.27×
Need for SecurityCONSERVATISM1.22×
Quality AwarenessPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Industry audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Healthy LifestyleBALANCE0.89×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Industry have in United States?

Industry has an estimated audience of 60,011,991 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Industry fans?

48.9% of Industry fans are female, 51.1% are male, with an average age of 41.1 years.

03

Which brands do Industry fans like most?

Industry fans show strongest brand affinity for Real property (2.11×), Brewing (2.05×), and NBA Finals (1.74×) over the country average.

04

Where do Industry fans live in United States?

Industry fans in United States are most concentrated in California (reach ~8.5M), Texas (reach ~7M), and New York (reach ~6M). These three regions account for the largest share of the active audience.

05

What other brands do Industry fans also like?

Beyond Industry itself, the audience over-indexes on Brewing (2.05×), NBA Finals (1.74×), High school (1.84×), and Chuck Norris (1.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Industry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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