Rascasse Audience Intelligence

Brewing Audience in United States

A data profile of the people who buy, follow and care about Brewing in United States — modelled from more than twelve digital signal sources. Brewing has an estimated audience of 32,894,226 people in United States.

#558among Topic in United States#78in Food & Beverages

The average Brewing fan in United States is 40.7 years old, balanced, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, California, Texas.

Top brand affinities include Brewery, Beer, Industry, with strongest over-indexing on Brewery (3.32× the country average).

Demographically, the Brewing audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Extroversion, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brewing fan in United States is balanced, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Brewery.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brewing profile in United States.

Audience size
32.9M
in United States
Gender
50.0%♀
50.0% male
Age
40.7
average years
Country rank
#796
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brewing fans

50.0% are female, 50.0% are male, average age 40.7.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Brewing audience in United States
MetricValue
Female50.0%
Male50.0%
Average age40.7
Estimated audience size32,894,226
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Brewing audience in United States
Age bracketShare%
16-1913%
20-2922%
30-3922%
40-4922%
50+21%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Brewing audience comes from United States.

Worldwide audience distribution share by country for Brewing
CountryShare
United States31.9%
Japan8.1%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brewing audience in United States is strongest.

Fig. 05

Top regions by affinity

Brewing fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~4M19.63×
02Vermont~100K1.71×
03Maine~200K1.49×
04Colorado~800K1.46×
05Minnesota~700K1.46×
06New Hampshire~200K1.31×
07Alaska~90K1.29×
08Montana~100K1.21×
09Iowa~300K1.19×
10Wyoming~50K1.13×
11Oregon~400K1.06×
12Illinois~1M1.02×
13Virginia~800K1.01×
14Washington~700K1.01×
15New Mexico~200K0.95×
16Washington, District of Columbia~90K0.94×
17Pennsylvania~1M0.90×
18North Carolina~900K0.86×
19Massachusetts~600K0.85×
20Hawaii~100K0.83×
21Maryland~400K0.80×
22Michigan~700K0.78×
23Connecticut~200K0.75×
24Ohio~700K0.72×
25Rhode Island~80K0.72×
26Delaware~60K0.72×
27South Dakota~50K0.70×
28California~2.5M0.68×
29Idaho~100K0.67×
30New York~1M0.63×
31Missouri~300K0.63×
32South Carolina~300K0.62×
33Kansas~200K0.61×
34Indiana~400K0.60×
35New Jersey~500K0.59×
36Nebraska~100K0.58×
37Tennessee~400K0.57×
38West Virginia~90K0.57×
39Utah~200K0.55×
40Arizona~400K0.53×
41Florida~1M0.52×
42Arkansas~100K0.52×
43Texas~1.5M0.49×
44Kentucky~200K0.47×
45Georgia~500K0.46×
46Nevada~100K0.45×
47Oklahoma~100K0.36×
48Louisiana~100K0.33×
49Alabama~100K0.30×
50Mississippi~70K0.25×
Fig. 06

Affinity by region

Affinity by region — Brewing, United States
0.25×1.00×19.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brewing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brewing audience
#·InterestCategoryAffinity×
01HomebrewingFood & Beverages4.61×
02BreweryFood & Beverages3.32×
03EthanolHealth3.18×
04MicrobreweryFood & Beverages3.08×
05Natural resourcePolitics & Society2.19×
06Britney SpearsMusic & Radio2.19×
07CerealFood & Beverages2.10×
08IndustryBusiness & Career2.05×
09BeerFood & Beverages1.92×
10SugarFood & Beverages1.87×
11Wendy'sFood & Beverages1.74×
12Texas RoadhouseFood & Beverages1.65×
13BarsTravel & Leisure1.62×
14WineFood & Beverages1.57×
15ChaserMusic & Radio1.56×
16ConcertsMusic & Radio1.56×
17Chick-fil-AFood & Beverages1.56×
18FloridaTravel & Leisure1.55×
19CoffeehousesFood & Beverages1.54×
20CBSMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brewing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brewing audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.44×
DIY MentalityTHRILL1.32×
Family OrientationCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brewing audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.06×
Urban LifestyleOPEN1.07×
Quality AwarenessPREMIUM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brewing have in United States?

Brewing has an estimated audience of 32,894,226 people in United States, concentrated in Wisconsin and California.

02

What is the gender split and age of Brewing fans?

50.0% of Brewing fans are female, 50.0% are male, with an average age of 40.7 years.

03

Which brands do Brewing fans like most?

Brewing fans show strongest brand affinity for Brewery (3.32×), Beer (1.92×), and Industry (2.05×) over the country average.

04

Where do Brewing fans live in United States?

Brewing fans in United States are most concentrated in Wisconsin (reach ~4M), California (reach ~2.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Brewing fans also like?

Beyond Brewing itself, the audience over-indexes on Beer (1.92×), Industry (2.05×), Chaser (1.56×), and Concerts (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Brewing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brewing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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