Brewing Audience in United States

Brewing logo

Brewing has an estimated audience of 32,894,226 people in United States. 50.0% are female, 50.0% are male, average age 40.7. Top regions: Wisconsin, California, Illinois. Top brand affinities: Brewery, Beer, Industry, Concerts, Natural resource.

The average Brewing fan in United States is 40.7 years old, balanced, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, California, Illinois. Top brand affinities include Brewery, Beer, Industry, with strongest over-indexing on Brewery (3.32× the country average). Demographically, the Brewing audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Brewing fans

Demographic split for Brewing audience in United States
MetricValue
Female50.0%
Male50.0%
Average age40.7
Estimated audience size32,894,226

Audience persona

The typical Brewing fan in United States is balanced, around 40.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Brewery.

Top regions in United States

Top regions ranked by reach for Brewing in United States
RegionReachAffinity
Wisconsin3,780,00020.49×
California2,019,2640.56×
Illinois1,243,1231.13×
Texas1,151,2560.41×
Florida1,021,5550.46×
New York933,8860.51×
Pennsylvania815,1240.74×
North Carolina690,6910.7×
Minnesota672,4831.43×
Virginia658,9640.82×
Colorado612,7231.18×
Ohio605,3260.6×
Michigan568,6930.66×
Washington525,5460.8×
Massachusetts438,9730.68×
New Jersey403,4330.48×
Georgia385,5160.38×
Maryland354,4350.63×
Iowa339,3531.25×
Indiana331,3240.55×
Oregon311,7430.83×
Tennessee308,7420.47×
Missouri308,3410.58×
South Carolina246,7920.5×
Arizona223,5480.33×
Connecticut200,9230.61×
Kentucky165,9620.4×
Nevada135,9890.43×
Utah131,6300.45×
Kansas129,2370.5×
Louisiana119,2160.28×
New Mexico113,7170.69×
New Hampshire110,7770.85×
Oklahoma102,5280.28×
Maine99,2310.84×
Arkansas92,2580.34×
Alabama86,2290.19×
Hawaii85,2870.6×
Idaho79,5980.48×
Washington, District of Columbia79,5240.8×
Nebraska76,8080.47×
Montana73,4510.8×
Vermont65,2751.13×
Mississippi58,2190.21×
Rhode Island56,1780.54×
West Virginia52,5160.34×
Delaware47,0040.52×
South Dakota39,5160.52×
Alaska37,3140.53×
North Dakota31,2610.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brewing audience
BrandAffinityCategory
Brewery3.32×Food & Beverages
Beer1.92×Food & Beverages
Industry2.05×Business & Career
Concerts1.56×Music & Radio
Natural resource2.19×Politics & Society
Wine1.57×Food & Beverages
Bars1.62×Travel & Leisure
Sugar1.87×Food & Beverages
Florida1.55×Travel & Leisure
Ethanol3.18×Health
Microbrewery3.08×Food & Beverages
Texas Roadhouse1.65×Food & Beverages
Chick-fil-A1.56×Food & Beverages
CBS1.53×Movies & TV
Homebrewing4.61×Food & Beverages
Cereal2.1×Food & Beverages
Coffeehouses1.54×Food & Beverages
Drinking establishment3.65×Food & Beverages
Taco Bell1.5×Food & Beverages
Grilling1.51×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brewing audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.16
ExtroversionTHRILL1.15
SustainabilityBALANCE1.14
Sports ActivityPOWER1.14
Early Adopter MentalityPOWER1.14
IndulgenceJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Brewing
CountryShare
United States31.9%
Japan8.1%
United Kingdom5.8%

See Brewing audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Brewing have in United States?

Brewing has an estimated audience of 32,894,226 people in United States, concentrated in Wisconsin and California.

What is the gender split and age of Brewing fans?

50.0% of Brewing fans are female, 50.0% are male, with an average age of 40.7 years.

Which brands do Brewing fans like most?

Brewing fans show strongest brand affinity for Brewery (3.32×), Beer (1.92×), and Industry (2.05×) over the country average.

Where do Brewing fans live in United States?

Brewing fans in United States are most concentrated in Wisconsin (reach 3,780,000), California (reach 2,019,264), and Illinois (reach 1,243,123). These three regions account for the largest share of the active audience.

What other brands do Brewing fans also like?

Beyond Brewing itself, the audience over-indexes on Beer (1.92×), Industry (2.05×), Concerts (1.56×), and Natural resource (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brewing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.