Rascasse Audience Intelligence

Natural resource Audience in United States

A data profile of the people who buy, follow and care about Natural resource in United States — modelled from more than twelve digital signal sources. Natural resource has an estimated audience of 39,554,709 people in United States.

#419among Topic in United States#26in Politics & Society

The average Natural resource fan in United States is 40.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include Google Maps, Real property, Brewing, with strongest over-indexing on Google Maps (2.99× the country average).

Demographically, the Natural resource audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Sustainability, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natural resource fan in United States is more female, around 40.6 years old, with strong Sustainability tendencies and a notable affinity for Google Maps.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural resource profile in United States.

Audience size
39.6M
in United States
Gender
57.3%♀
42.7% male
Age
40.6
average years
Country rank
#584
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural resource fans

57.3% are female, 42.7% are male, average age 40.6.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Natural resource audience in United States
MetricValue
Female57.3%
Male42.7%
Average age40.6
Estimated audience size39,554,709
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Natural resource audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Natural resource audience comes from United States.

Worldwide audience distribution share by country for Natural resource
CountryShare
United States24.4%
Italy5.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural resource audience in United States is strongest.

Fig. 05

Top regions by affinity

Natural resource fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~3M2.27×
02Texas~6.5M1.91×
03South Carolina~1M1.79×
04Mississippi~600K1.75×
05Virginia~1.5M1.68×
06Oklahoma~600K1.42×
07North Carolina~1.5M1.28×
08Kentucky~600K1.28×
09Indiana~900K1.27×
10West Virginia~200K1.27×
11New Mexico~200K1.24×
12South Dakota~100K1.23×
13Washington, District of Columbia~100K1.18×
14Arkansas~400K1.14×
15Kansas~400K1.14×
16Nebraska~200K1.13×
17Utah~400K1.12×
18Louisiana~500K1.05×
19North Dakota~90K1.05×
20Pennsylvania~1.5M0.99×
21Missouri~600K0.99×
22Iowa~300K0.99×
23Alaska~80K0.99×
24California~4M0.97×
25Alabama~500K0.95×
26Delaware~100K0.95×
27Michigan~1M0.93×
28Minnesota~500K0.92×
29Ohio~1M0.91×
30Maryland~600K0.89×
31Arizona~700K0.88×
32Hawaii~100K0.86×
33Washington~700K0.84×
34Tennessee~700K0.84×
35Idaho~200K0.84×
36Florida~2M0.83×
37Wisconsin~500K0.82×
38Illinois~1M0.79×
39Connecticut~300K0.79×
40Montana~90K0.79×
41Vermont~50K0.77×
42Oregon~300K0.76×
43New Jersey~800K0.75×
44Colorado~500K0.75×
45New York~1.5M0.71×
46New Hampshire~100K0.70×
47Maine~100K0.67×
48Nevada~300K0.66×
49Rhode Island~80K0.66×
50Massachusetts~400K0.57×
Fig. 06

Affinity by region

Affinity by region — Natural resource, United States
0.57×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural resource audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural resource audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media2.99×
02WattpadInternet & Social Media2.99×
03Real propertyHome & Garden2.90×
04BrewingFood & Beverages2.19×
05Seattle MarinersSports2.17×
06Gaming computerTechnology & Electronics2.11×
07PianoMusic & Radio2.05×
08OtakuLiterature2.02×
09High schoolBusiness & Career1.97×
10House musicMusic & Radio1.94×
11NBA FinalsSports1.87×
12College basketballSports1.74×
13InnovationBusiness & Career1.71×
14Ace HardwareHome & Garden1.65×
15NASDAQBusiness & Career1.65×
16Dog walkingPets & Animals1.58×
17Made in USABusiness & Career1.58×
18Organic farmingFood & Beverages1.56×
19DentistryBusiness & Career1.54×
20GeneticsKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural resource audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural resource audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.44×
DIY MentalityTHRILL1.25×
Career OrientationPOWER1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural resource audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.87×
TraditionCONSERVATISM0.93×
Family OrientationCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natural resource have in United States?

Natural resource has an estimated audience of 39,554,709 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Natural resource fans?

57.3% of Natural resource fans are female, 42.7% are male, with an average age of 40.6 years.

03

Which brands do Natural resource fans like most?

Natural resource fans show strongest brand affinity for Google Maps (2.99×), Real property (2.9×), and Brewing (2.19×) over the country average.

04

Where do Natural resource fans live in United States?

Natural resource fans in United States are most concentrated in Texas (reach ~6.5M), California (reach ~4M), and Georgia (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Natural resource fans also like?

Beyond Natural resource itself, the audience over-indexes on Real property (2.9×), Brewing (2.19×), NBA Finals (1.87×), and Piano (2.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Natural resource audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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