Natural resource Audience in United States

Natural resource logo

Natural resource has an estimated audience of 39,554,709 people in United States. 57.3% are female, 42.7% are male, average age 40.6. Top regions: Texas, California, Florida. Top brand affinities: Urban horticulture, Israel, Historic site, Bank account, JDSU.

The average Natural resource fan in United States is 40.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Urban horticulture, Israel, Historic site, with strongest over-indexing on Urban horticulture (2.99× the country average). Demographically, the Natural resource audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Natural resource fans

Demographic split for Natural resource audience in United States
MetricValue
Female57.3%
Male42.7%
Average age40.6
Estimated audience size39,554,709

Audience persona

The typical Natural resource fan in United States is more female, around 40.6 years old, with strong Sustainability tendencies and a notable affinity for Urban horticulture.

Top regions in United States

Top regions ranked by reach for Natural resource in United States
RegionReachAffinity
Texas6,031,4581.77×
California4,383,2501.01×
Florida3,225,0871.2×
Georgia2,245,2071.84×
New York2,025,5750.92×
Virginia1,791,0161.86×
North Carolina1,291,3571.09×
Pennsylvania1,115,7950.84×
Michigan1,051,6421.02×
Illinois969,2460.74×
Ohio910,8320.75×
Tennessee882,5581.11×
South Carolina870,3221.46×
Arizona817,6111.01×
Washington811,6411.02×
Maryland775,3181.14×
Indiana768,6631.06×
New Jersey710,6020.71×
Mississippi622,0611.91×
Louisiana559,8141.1×
Missouri544,7010.85×
Minnesota518,6950.92×
Oklahoma484,5961.1×
Colorado474,6970.76×
Massachusetts465,4270.6×
Alabama438,1610.79×
Kentucky423,5670.85×
Utah404,4051.14×
Wisconsin396,7290.67×
Oregon387,1090.85×
West Virginia302,8171.64×
Kansas298,4430.96×
Nevada288,4670.75×
Iowa277,8510.85×
Arkansas277,1540.85×
Connecticut270,3600.68×
New Mexico249,3121.26×
Nebraska243,0651.23×
Washington, District of Columbia203,9681.72×
Hawaii139,0720.82×
Idaho136,9350.69×
Delaware97,8710.9×
South Dakota89,7990.98×
New Hampshire88,7430.57×
North Dakota88,7391.09×
Alaska76,3260.9×
Montana76,0410.69×
Maine74,4700.53×
Rhode Island58,3700.46×
Vermont46,4170.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Natural resource audience
BrandAffinityCategory
Urban horticulture2.99×Home & Garden
Israel1.64×Travel & Leisure
Historic site2.99×Arts & Culture
Bank account1.68×Business & Career
JDSU1.9×Business & Career
Kendra Scott1.74×Fashion & Accessoires
Jesse Plemons1.81×Movies & TV
Jeep Wagoneer2.95×Cars & Mobility
Home staging2.68×Home & Garden
Vocal harmony2.26×Music & Radio
Grinch1.91×Movies & TV
Goop2.54×Internet & Social Media
Google Home2.98×Technology & Electronics
Cam Ward1.71×Sports
Governor of Michigan2.99×Politics & Society
Glossier2.14×Beauty & Wellness
Wok2.57×Food & Beverages
Fairy godmother2.89×Literature
Hibachi2.99×Food & Beverages
Corona (band)2.18×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Natural resource audience
TraitClusterScore
SustainabilityBALANCE1.67
Luxury OrientationPREMIUM1.34
Design AffinityPREMIUM1.34
DIY MentalityTHRILL1.32
Risk AppetiteTHRILL1.28
Quality AwarenessPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Natural resource
CountryShare
United States24.4%
Italy5.0%
United Kingdom4.7%

See Natural resource audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Natural resource have in United States?

Natural resource has an estimated audience of 39,554,709 people in United States, concentrated in Texas and California.

What is the gender split and age of Natural resource fans?

57.3% of Natural resource fans are female, 42.7% are male, with an average age of 40.6 years.

Which brands do Natural resource fans like most?

Natural resource fans show strongest brand affinity for Urban horticulture (2.99×), Israel (1.64×), and Historic site (2.99×) over the country average.

Where do Natural resource fans live in United States?

Natural resource fans in United States are most concentrated in Texas (reach 6,031,458), California (reach 4,383,250), and Florida (reach 3,225,087). These three regions account for the largest share of the active audience.

What other brands do Natural resource fans also like?

Beyond Natural resource itself, the audience over-indexes on Israel (1.64×), Historic site (2.99×), Bank account (1.68×), and JDSU (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.