A data profile of the people who buy, follow and care about Natural resource in India — modelled from more than twelve digital signal sources. Natural resource has an estimated audience of 5,964,394 people in India.
Natural resource has an estimated audience of 5,964,394 people in India. 25.8% are female, 74.2% are male, average age 33.2. Top brand affinities: Videography, Real property, Do it yourself (DIY), Jim Carrey, Edward Norton.
Top brand affinities include Videography, Real property, Do it yourself (DIY), with strongest over-indexing on Videography (3.68× the country average).
Demographically, the Natural resource audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Sustainability, Quality Awareness.
The typical Natural resource fan in India is more male, around 33.2 years old, with strong Sustainability tendencies and a notable affinity for Videography.
The key figures that characterise the Natural resource profile in India.
25.8% are female, 74.2% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 25.8% |
| Male | 74.2% |
| Average age | 33.2 |
| Estimated audience size | 5,964,394 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Natural resource audience comes from India.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Natural resource audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Edward Norton | Movies & TV | 6.07× | ||
| 02 | SEMrush | Internet & Social Media | 6.07× | ||
| 03 | Jim Carrey | Movies & TV | 5.15× | ||
| 04 | Alibaba.com | Shopping | 4.12× | ||
| 05 | Lena Headey | Movies & TV | 3.84× | ||
| 06 | Zootopia | Movies & TV | 3.83× | ||
| 07 | Videography | Internet & Social Media | 3.68× | ||
| 08 | Brock Lesnar | Sports | 3.01× | ||
| 09 | Roman Reigns | Sports | 2.84× | ||
| 10 | Real property | Home & Garden | 2.60× | ||
| 11 | Bed sheet | Home & Garden | 2.53× | ||
| 12 | Sustainable energy | Home & Garden | 2.18× | ||
| 13 | Chess.com | Sports | 2.08× | ||
| 14 | Rice | Food & Beverages | 1.84× | ||
| 15 | Mother's Day | Kids & Family | 1.78× | ||
| 16 | Seafood | Food & Beverages | 1.75× | ||
| 17 | Knitting | Home & Garden | 1.74× | ||
| 18 | Lunch | Food & Beverages | 1.62× | ||
| 19 | OnePlus | Technology & Electronics | 1.56× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.48× | |
| Quality Awareness | PREMIUM | 1.47× | |
| Indulgence | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.71× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Need for Security | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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