A data profile of the people who buy, follow and care about Natural resource in Belgium — modelled from more than twelve digital signal sources. Natural resource has an estimated audience of 1,292,734 people in Belgium.
The average Natural resource fan in Belgium is 43.5 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, East Flanders, Antwerp.
Top brand affinities include Local food, First-time buyer, Uniqlo, with strongest over-indexing on Local food (1.83× the country average).
Demographically, the Natural resource audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Natural resource fan in Belgium is more female, around 43.5 years old, with strong Sustainability tendencies and a notable affinity for Local food.
The key figures that characterise the Natural resource profile in Belgium.
57.1% are female, 42.9% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 43.5 |
| Estimated audience size | 1,292,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Natural resource audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
Where the Natural resource audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~40K | 1.13× | |
| 02 | Province of Namur | ~70K | 1.08× | |
| 03 | Liege | ~100K | 0.99× | |
| 04 | Limburg | ~60K | 0.99× | |
| 05 | Flemish Brabant | ~100K | 0.98× | |
| 06 | Hainaut | ~100K | 0.97× | |
| 07 | West Flanders | ~100K | 0.97× | |
| 08 | Brussels | ~90K | 0.97× | |
| 09 | East Flanders | ~100K | 0.96× | |
| 10 | Antwerp | ~100K | 0.93× |
The strongest cross-interests of the Natural resource audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reuse | Home & Garden | 2.68× | ||
| 02 | Plastic pollution | Politics & Society | 2.65× | ||
| 03 | Climate change | Home & Garden | 2.35× | ||
| 04 | Zero waste | Home & Garden | 2.01× | ||
| 05 | First-time buyer | Shopping | 1.99× | ||
| 06 | Uniqlo | Shopping | 1.89× | ||
| 07 | Local food | Food & Beverages | 1.83× | ||
| 08 | Combine harvester | Business & Career | 1.77× | ||
| 09 | Luxury real estate | Business & Career | 1.69× | ||
| 10 | Brico Dépôt | Shopping | 1.66× | ||
| 11 | Fast casual restaurants | Food & Beverages | 1.64× | ||
| 12 | Natural skin care | Beauty & Wellness | 1.63× | ||
| 13 | Kitchenware | Home & Garden | 1.60× | ||
| 14 | Made in Italy | Business & Career | 1.56× | ||
| 15 | Online food ordering | Food & Beverages | 1.55× | ||
| 16 | Mr. Bricolage | Shopping | 1.54× | ||
| 17 | Garden furniture | Home & Garden | 1.53× | ||
| 18 | Alpine skiing | Sports | 1.53× | ||
| 19 | Luxury yacht | Travel & Leisure | 1.51× | ||
| 20 | Sephora | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.50× | |
| Design Affinity | PREMIUM | 1.41× | |
| Quality Awareness | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Extroversion | THRILL | 0.94× | |
| Pet Ownership | JOY | 0.97× |
Natural resource has an estimated audience of 1,292,734 people in Belgium, concentrated in Hainaut and East Flanders.
57.1% of Natural resource fans are female, 42.9% are male, with an average age of 43.5 years.
Natural resource fans show strongest brand affinity for Local food (1.83×), First-time buyer (1.99×), and Uniqlo (1.89×) over the country average.
Natural resource fans in Belgium are most concentrated in Hainaut (reach ~100K), East Flanders (reach ~100K), and Antwerp (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Natural resource itself, the audience over-indexes on First-time buyer (1.99×), Uniqlo (1.89×), Luxury real estate (1.69×), and Zero waste (2.01×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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