A data profile of the people who buy, follow and care about Natural resource in United Kingdom — modelled from more than twelve digital signal sources. Natural resource has an estimated audience of 7,605,178 people in United Kingdom.
The average Natural resource fan in United Kingdom is 42.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Wales.
Top brand affinities include Wikipedia, Hobby, Esso, with strongest over-indexing on Wikipedia (2.89× the country average).
Demographically, the Natural resource audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Natural resource fan in United Kingdom is more female, around 42.0 years old, with strong Sustainability tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Natural resource profile in United Kingdom.
60.7% are female, 39.3% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 42.0 |
| Estimated audience size | 7,605,178 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Natural resource audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
Where the Natural resource audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~900K | 1.99× | |
| 02 | West Midlands | ~400K | 1.36× | |
| 03 | South East | ~1M | 1.10× | |
| 04 | East of England | ~700K | 1.05× | |
| 05 | Yorkshire and the Humber | ~600K | 1.05× | |
| 06 | North East | ~300K | 1.02× | |
| 07 | East Midlands | ~500K | 0.95× | |
| 08 | South West | ~600K | 0.93× | |
| 09 | Northern Ireland | ~200K | 0.86× | |
| 10 | North West | ~600K | 0.80× | |
| 11 | England | ~5.5M | 0.77× | |
| 12 | Scotland | ~500K | 0.73× |
The strongest cross-interests of the Natural resource audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Liam Neeson | Movies & TV | 3.46× | ||
| 02 | Bonsai | Home & Garden | 3.46× | ||
| 03 | Diabetes mellitus awareness | Health | 3.08× | ||
| 04 | Drinking establishment | Food & Beverages | 2.99× | ||
| 05 | Tax refund | Business & Career | 2.91× | ||
| 06 | Wikipedia | Internet & Social Media | 2.89× | ||
| 07 | Ethical consumerism | Shopping | 2.60× | ||
| 08 | Simple living | Politics & Society | 2.56× | ||
| 09 | Forestry | Home & Garden | 2.43× | ||
| 10 | Organic farming | Food & Beverages | 2.13× | ||
| 11 | Esso | Cars & Mobility | 2.00× | ||
| 12 | Ornamental plant | Home & Garden | 1.99× | ||
| 13 | Satire | Literature | 1.86× | ||
| 14 | Refrigerator | Home & Garden | 1.68× | ||
| 15 | Hobby | Home & Garden | 1.67× | ||
| 16 | Local food | Food & Beverages | 1.64× | ||
| 17 | Contemporary art | Arts & Culture | 1.64× | ||
| 18 | Etsy | Fashion & Accessoires | 1.62× | ||
| 19 | Nonprofit organization | Politics & Society | 1.61× | ||
| 20 | Sustainability | Politics & Society | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.51× | |
| Design Affinity | PREMIUM | 1.26× | |
| DIY Mentality | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Spirituality | BALANCE | 0.96× | |
| Family Orientation | CONSERVATISM | 0.97× |
Natural resource has an estimated audience of 7,605,178 people in United Kingdom, concentrated in England and South East.
60.7% of Natural resource fans are female, 39.3% are male, with an average age of 42.0 years.
Natural resource fans show strongest brand affinity for Wikipedia (2.89×), Hobby (1.67×), and Esso (2×) over the country average.
Natural resource fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1M), and Wales (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Natural resource itself, the audience over-indexes on Hobby (1.67×), Esso (2×), Drinking establishment (2.99×), and Liam Neeson (3.46×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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