A data profile of the people who buy, follow and care about Natural resource in Mexico — modelled from more than twelve digital signal sources. Natural resource has an estimated audience of 3,970,789 people in Mexico.
Natural resource has an estimated audience of 3,970,789 people in Mexico. 52.9% are female, 47.1% are male, average age 31.8. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (443.43× the country average).
Demographically, the Natural resource audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Natural resource fan in Mexico is balanced, around 31.8 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Natural resource profile in Mexico.
52.9% are female, 47.1% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 31.8 |
| Estimated audience size | 3,970,789 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Natural resource audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Natural resource audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 443.43× | ||
| 02 | Daily Horoscope | Internet & Social Media | 432.26× | ||
| 03 | Shopping and fashion | Shopping | 190.18× | ||
| 04 | Game consoles | Technology & Electronics | 136.89× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 113.84× | ||
| 06 | Catholic Church | Politics & Society | 111.81× | ||
| 07 | Valentine's Day | Kids & Family | 103.55× | ||
| 08 | Travel agency | Travel & Leisure | 77.33× | ||
| 09 | Broadcasting of sports events | Movies & TV | 74.19× | ||
| 10 | Sarcasm | Politics & Society | 71.06× | ||
| 11 | El País | News | 59.56× | ||
| 12 | Mobile game | Games | 59.09× | ||
| 13 | Banana | Food & Beverages | 58.52× | ||
| 14 | Dentistry | Business & Career | 51.20× | ||
| 15 | Orange (fruit) | Food & Beverages | 49.11× | ||
| 16 | Multi-level marketing | Business & Career | 43.89× | ||
| 17 | Breastfeeding | Kids & Family | 37.62× | ||
| 18 | Machu Picchu | Travel & Leisure | 37.62× | ||
| 19 | Sexology | Kids & Family | 34.48× | ||
| 20 | Freeware | Technology & Electronics | 27.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 23.15× | |
| Travelling | THRILL | 20.22× | |
| Urban Lifestyle | OPEN | 4.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Social Media Usage | JOY | 0.90× | |
| Extroversion | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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