Rascasse Audience Intelligence

Natural resource Audience in Germany

A data profile of the people who buy, follow and care about Natural resource in Germany — modelled from more than twelve digital signal sources. Natural resource has an estimated audience of 5,577,441 people in Germany.

#562among Topic in Germany#22in Politics & Society

The average Natural resource fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Real property, Sustainable energy, with strongest over-indexing on Tagesschau (1.88× the country average).

Demographically, the Natural resource audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Natural resource fan in Germany is more female, around 38.8 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural resource profile in Germany.

Audience size
5.6M
in Germany
Gender
56.2%♀
43.8% male
Age
38.8
average years
Country rank
#896
Topic in Germany
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural resource fans

56.2% are female, 43.8% are male, average age 38.8.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Natural resource audience in Germany
MetricValue
Female56.2%
Male43.8%
Average age38.8
Estimated audience size5,577,441
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Natural resource audience in Germany
Age bracketShare%
16-1918%
20-2922%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Natural resource audience comes from Germany.

Worldwide audience distribution share by country for Natural resource
CountryShare
United States24.4%
Italy5.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural resource audience in Germany is strongest.

Fig. 05

Top regions by affinity

Natural resource fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~60K1.28×
02Saarland~80K1.10×
03Rheinland-Pfalz~300K1.05×
04Thüringen~100K1.01×
05Mecklenburg-Vorpommern~100K1.01×
06Hessen~400K0.99×
07Brandenburg~200K0.98×
08Baden-Württemberg~700K0.97×
09Sachsen-Anhalt~100K0.97×
10Berlin~200K0.96×
11Niedersachsen~500K0.93×
12Sachsen~300K0.93×
13Schleswig-Holstein~200K0.93×
14Hamburg~100K0.91×
15Bayern~800K0.87×
16Nordrhein-Westfalen~1M0.82×
Fig. 06

Affinity by region

Affinity by region — Natural resource, Germany
0.82×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural resource audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural resource audience
#·InterestCategoryAffinity×
01Daytona International SpeedwaySports11.85×
02UniFiTechnology & Electronics9.76×
03James FrancoMovies & TV9.61×
04Real propertyHome & Garden4.17×
05Sustainable productsPolitics & Society3.56×
06Ethical consumerismShopping3.26×
07PillowHome & Garden3.18×
08Western UnionBusiness & Career2.80×
09Sustainable energyHome & Garden2.62×
10Renewable energyBusiness & Career2.37×
11TagesschauMovies & TV1.88×
12Netto Marken-DiscountShopping1.78×
13Do it yourself (DIY)Home & Garden1.75×
14RenovationHome & Garden1.75×
15EnergyHome & Garden1.72×
16SustainabilityPolitics & Society1.72×
17RossmannShopping1.69×
18TransfermarktSports1.66×
19HobbyHome & Garden1.59×
20AirbnbTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural resource audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural resource audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.04×
IndulgenceJOY1.59×
Community OrientationOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural resource audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.97×
Family OrientationCONSERVATISM1.00×
Price SensitivityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natural resource have in Germany?

Natural resource has an estimated audience of 5,577,441 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Natural resource fans?

56.2% of Natural resource fans are female, 43.8% are male, with an average age of 38.8 years.

03

Which brands do Natural resource fans like most?

Natural resource fans show strongest brand affinity for Tagesschau (1.88×), Real property (4.17×), and Sustainable energy (2.62×) over the country average.

04

Where do Natural resource fans live in Germany?

Natural resource fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Natural resource fans also like?

Beyond Natural resource itself, the audience over-indexes on Real property (4.17×), Sustainable energy (2.62×), James Franco (9.61×), and Netto Marken-Discount (1.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Natural resource audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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