Natural resource Audience in Germany
Natural resource has an estimated audience of 5,577,441 people in Germany. 56.2% are female, 43.8% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Western Union, Real property, Satire, Tagesschau, Spiegel Online.
The average Natural resource fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Western Union, Real property, Satire, with strongest over-indexing on Western Union (7.98× the country average). Demographically, the Natural resource audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Natural resource fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 38.8 |
| Estimated audience size | 5,577,441 |
Audience persona
The typical Natural resource fan in Germany is more female, around 38.8 years old, with strong Sustainability tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,024,650 | 0.84× |
| Baden-Württemberg | 794,637 | 1.04× |
| Bayern | 785,729 | 0.88× |
| Niedersachsen | 524,026 | 0.97× |
| Hessen | 428,789 | 1.01× |
| Sachsen | 248,828 | 0.91× |
| Berlin | 239,589 | 0.96× |
| Rheinland-Pfalz | 233,537 | 0.84× |
| Brandenburg | 170,837 | 0.99× |
| Schleswig-Holstein | 167,360 | 0.84× |
| Thüringen | 143,624 | 1.01× |
| Sachsen-Anhalt | 114,578 | 0.79× |
| Mecklenburg-Vorpommern | 100,772 | 0.95× |
| Hamburg | 96,699 | 0.77× |
| Saarland | 91,466 | 1.34× |
| Bremen | 89,760 | 1.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 7.98× | Business & Career |
| Real property | 7.73× | Home & Garden |
| Satire | 6.92× | Literature |
| Tagesschau | 2.67× | Movies & TV |
| Spiegel Online | 2.33× | News |
| Do it yourself (DIY) | 2.28× | Home & Garden |
| German television comedy | 5.6× | Movies & TV |
| Country rap | 5.76× | Music & Radio |
| James Franco | 11.85× | Movies & TV |
| Transfermarkt | 2.67× | Sports |
| Jennifer Love Hewitt | 9.19× | Movies & TV |
| Pets | 1.67× | Pets & Animals |
| Sustainable energy | 2.83× | Home & Garden |
| Pillow | 4.14× | Home & Garden |
| Dailymotion | 5.77× | Movies & TV |
| Rossmann | 2.04× | Shopping |
| Allgäu | 4.79× | Travel & Leisure |
| Ethical consumerism | 3.61× | Shopping |
| Automobiles | 1.62× | Cars & Mobility |
| Airbnb | 1.86× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.26 |
| Indulgence | JOY | 1.76 |
| DIY Mentality | THRILL | 1.72 |
| Design Affinity | PREMIUM | 1.46 |
| Sports Activity | POWER | 1.38 |
| Pet Ownership | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
See Natural resource audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Natural resource have in Germany?
Natural resource has an estimated audience of 5,577,441 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Natural resource fans?
56.2% of Natural resource fans are female, 43.8% are male, with an average age of 38.8 years.
Which brands do Natural resource fans like most?
Natural resource fans show strongest brand affinity for Western Union (7.98×), Real property (7.73×), and Satire (6.92×) over the country average.
Where do Natural resource fans live in Germany?
Natural resource fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,024,650), Baden-Württemberg (reach 794,637), and Bayern (reach 785,729). These three regions account for the largest share of the active audience.
What other brands do Natural resource fans also like?
Beyond Natural resource itself, the audience over-indexes on Real property (7.73×), Satire (6.92×), Tagesschau (2.67×), and Spiegel Online (2.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.