UniFi Audience in Germany
UniFi has an estimated audience of 281,458 people in Germany. 45.7% are female, 54.3% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: DirecTV, Craigslist, CenturyLink, The Hills, Internet service provider.
The average UniFi fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include DirecTV, Craigslist, CenturyLink, with strongest over-indexing on DirecTV (55.48× the country average). Demographically, the UniFi audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of UniFi fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 38.3 |
| Estimated audience size | 281,458 |
Audience persona
The typical UniFi fan in Germany is balanced, around 38.3 years old, with strong Convenience Orientation tendencies and a notable affinity for DirecTV.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,403 | 1.16× |
| Bayern | 55,404 | 1.22× |
| Baden-Württemberg | 48,630 | 1.27× |
| Niedersachsen | 33,619 | 1.23× |
| Hessen | 27,057 | 1.26× |
| Rheinland-Pfalz | 16,235 | 1.15× |
| Berlin | 11,906 | 0.95× |
| Schleswig-Holstein | 11,534 | 1.14× |
| Sachsen | 9,904 | 0.72× |
| Brandenburg | 8,291 | 0.95× |
| Hamburg | 5,908 | 0.93× |
| Thüringen | 5,468 | 0.76× |
| Sachsen-Anhalt | 4,858 | 0.67× |
| Mecklenburg-Vorpommern | 3,696 | 0.69× |
| Saarland | 3,564 | 1.03× |
| Bremen | 2,301 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DirecTV | 55.48× | Movies & TV |
| Craigslist | 72.07× | Shopping |
| CenturyLink | 281.32× | Technology & Electronics |
| The Hills | 103.17× | Movies & TV |
| Internet service provider | 17.06× | Technology & Electronics |
| Wireless broadband | 125.57× | Technology & Electronics |
| Skill | 10.4× | Business & Career |
| Optical fiber | 37.72× | Technology & Electronics |
| Fielmann | 10.28× | Health |
| Bild | 5.76× | News |
| Wi-Fi | 14.82× | Technology & Electronics |
| Bell Canada | 273.67× | Technology & Electronics |
| File sharing | 61.24× | Internet & Social Media |
| Telecommunication | 6.64× | Technology & Electronics |
| Top-level domain | 8.47× | Technology & Electronics |
| Die Welt | 9.53× | News |
| Viasat | 165.24× | Technology & Electronics |
| Natural resource | 9.76× | Politics & Society |
| Broadband | 30.04× | Technology & Electronics |
| Wireless LAN | 18.22× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.44 |
| Urban Lifestyle | OPEN | 1.61 |
| Spirituality | BALANCE | 1.46 |
| Individualism | JOY | 1.36 |
| Career Orientation | POWER | 1.35 |
| Patriotism | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Malaysia | 34.7% |
| United States | 13.9% |
| South Africa | 7.1% |
See UniFi audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does UniFi have in Germany?
UniFi has an estimated audience of 281,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of UniFi fans?
45.7% of UniFi fans are female, 54.3% are male, with an average age of 38.3 years.
Which brands do UniFi fans like most?
UniFi fans show strongest brand affinity for DirecTV (55.48×), Craigslist (72.07×), and CenturyLink (281.32×) over the country average.
Where do UniFi fans live in Germany?
UniFi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,403), Bayern (reach 55,404), and Baden-Württemberg (reach 48,630). These three regions account for the largest share of the active audience.
What other brands do UniFi fans also like?
Beyond UniFi itself, the audience over-indexes on Craigslist (72.07×), CenturyLink (281.32×), The Hills (103.17×), and Internet service provider (17.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for UniFi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.