Rascasse Audience Intelligence

UniFi Target Market in Germany

A data profile of the people who buy, follow and care about UniFi in Germany — modelled from more than twelve digital signal sources. UniFi has an estimated audience of 294,087 people in Germany.

#2248among Brand in Germany#686in Technology & Electronics

The average UniFi fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include DirecTV, CenturyLink, The Hills, with strongest over-indexing on DirecTV (55.48× the country average).

Demographically, the UniFi audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical UniFi fan in Germany is balanced, around 38.3 years old, with strong Spirituality tendencies and a notable affinity for DirecTV.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UniFi profile in Germany.

Audience size
294K
in Germany
Gender
45.7%♀
54.3% male
Age
38.3
average years
Country rank
#17586
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of UniFi

45.7% are female, 54.3% are male, average age 38.3.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for UniFi audience in Germany
MetricValue
Female45.7%
Male54.3%
Average age38.3
Estimated audience size294,087
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the UniFi audience in Germany
Age bracketShare%
16-1919%
20-2922%
30-3922%
40-4922%
50+15%
Fig. 04

Worldwide distribution

5.3%

of the worldwide UniFi audience comes from Germany.

Worldwide audience distribution share by country for UniFi
CountryShare
Malaysia32.6%
United States13.3%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UniFi audience in Germany is strongest.

Fig. 05

Top regions by affinity

UniFi customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~50K1.26×
02Niedersachsen~30K1.23×
03Bayern~60K1.22×
04Hessen~30K1.21×
05Rheinland-Pfalz~20K1.17×
06Nordrhein-Westfalen~70K1.16×
07Schleswig-Holstein~10K1.13×
08Saarland~4K1.10×
09Brandenburg~8K0.94×
10Bremen~2K0.94×
11Hamburg~6K0.91×
12Berlin~10K0.89×
13Thüringen~6K0.82×
14Mecklenburg-Vorpommern~4K0.74×
15Sachsen~10K0.73×
16Sachsen-Anhalt~5K0.68×
Fig. 06

Affinity by region

Affinity by region — UniFi, Germany
0.68×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UniFi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UniFi audience
#·InterestCategoryAffinity×
01CenturyLinkTechnology & Electronics281.32×
02Bell CanadaTechnology & Electronics273.67×
03ViasatTechnology & Electronics165.24×
04Wireless broadbandTechnology & Electronics125.57×
05The HillsMovies & TV103.17×
06File sharingInternet & Social Media61.24×
07DirecTVMovies & TV55.48×
08Optical fiberTechnology & Electronics37.72×
09BroadbandTechnology & Electronics30.04×
10Wireless LANTechnology & Electronics18.22×
11Internet service providerTechnology & Electronics17.06×
12Wi-FiTechnology & Electronics14.82×
13SkillBusiness & Career10.40×
14FielmannHealth10.28×
15Natural resourcePolitics & Society9.76×
16Die WeltNews9.53×
17Top-level domainTechnology & Electronics8.47×
18Domain Name SystemInternet & Social Media8.35×
19TelecommunicationTechnology & Electronics6.64×
20BildNews5.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UniFi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UniFi audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE9.32×
PatriotismCONSERVATISM4.74×
TravellingTHRILL1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UniFi audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.43×
Family OrientationCONSERVATISM0.48×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is UniFi's target market in Germany?

UniFi's target market in Germany covers an estimated 294,087 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of UniFi customers?

45.7% of the UniFi audience are female, 54.3% are male, with an average age of 38.3 years.

03

Which brands do UniFi fans like most?

UniFi fans show strongest brand affinity for DirecTV (55.48×), CenturyLink (281.32×), and The Hills (103.17×) over the country average.

04

Where do UniFi fans live in Germany?

UniFi fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do UniFi fans also like?

Beyond UniFi itself, the audience over-indexes on CenturyLink (281.32×), The Hills (103.17×), Internet service provider (17.06×), and Wireless broadband (125.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See UniFi audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for UniFi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →