Wireless LAN Audience in Germany
Wireless LAN has an estimated audience of 1,558,174 people in Germany. 36.5% are female, 63.5% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Maps, FRITZ!Box, UniFi, Bluetooth, USB.
The average Wireless LAN fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Maps, FRITZ!Box, UniFi, with strongest over-indexing on Google Maps (5.09× the country average). Demographically, the Wireless LAN audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Wireless LAN fans
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 42.7 |
| Estimated audience size | 1,558,174 |
Audience persona
The typical Wireless LAN fan in Germany is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 325,477 | 0.95× |
| Bayern | 227,199 | 0.91× |
| Baden-Württemberg | 165,479 | 0.78× |
| Niedersachsen | 154,837 | 1.02× |
| Hessen | 99,406 | 0.84× |
| Sachsen | 97,817 | 1.28× |
| Rheinland-Pfalz | 70,903 | 0.91× |
| Berlin | 67,790 | 0.97× |
| Brandenburg | 61,214 | 1.27× |
| Schleswig-Holstein | 52,859 | 0.94× |
| Sachsen-Anhalt | 52,607 | 1.3× |
| Thüringen | 47,445 | 1.19× |
| Hamburg | 32,299 | 0.92× |
| Mecklenburg-Vorpommern | 29,044 | 0.98× |
| Saarland | 17,122 | 0.89× |
| Bremen | 11,202 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 5.09× | Internet & Social Media |
| FRITZ!Box | 3.42× | Technology & Electronics |
| UniFi | 16.82× | Technology & Electronics |
| Bluetooth | 4.41× | Technology & Electronics |
| USB | 3.48× | Technology & Electronics |
| Wireless network | 8.92× | Technology & Electronics |
| Vodafone | 2.11× | Technology & Electronics |
| AutoScout24 | 1.91× | Cars & Mobility |
| Wi-Fi | 4× | Technology & Electronics |
| Patent | 8.92× | Business & Career |
| GeoGuessr | 2.46× | Internet & Social Media |
| Game consoles | 2.22× | Technology & Electronics |
| Personal computer | 2.14× | Technology & Electronics |
| Google Flights | 2.37× | Travel & Leisure |
| Freeware | 1.54× | Technology & Electronics |
| CHECK24 | 1.5× | Business & Career |
| Škoda Auto | 1.64× | Cars & Mobility |
| USB flash drive | 7.71× | Technology & Electronics |
| Internet access | 3.49× | Technology & Electronics |
| Router (computing) | 6.08× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.46 |
| Patriotism | CONSERVATISM | 1.35 |
| Early Adopter Mentality | POWER | 1.19 |
| Pet Ownership | JOY | 1.14 |
| Community Orientation | OPEN | 1.11 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Italy | 6.2% |
| India | 6.2% |
See Wireless LAN audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wireless LAN have in Germany?
Wireless LAN has an estimated audience of 1,558,174 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wireless LAN fans?
36.5% of Wireless LAN fans are female, 63.5% are male, with an average age of 42.7 years.
Which brands do Wireless LAN fans like most?
Wireless LAN fans show strongest brand affinity for Google Maps (5.09×), FRITZ!Box (3.42×), and UniFi (16.82×) over the country average.
Where do Wireless LAN fans live in Germany?
Wireless LAN fans in Germany are most concentrated in Nordrhein-Westfalen (reach 325,477), Bayern (reach 227,199), and Baden-Württemberg (reach 165,479). These three regions account for the largest share of the active audience.
What other brands do Wireless LAN fans also like?
Beyond Wireless LAN itself, the audience over-indexes on FRITZ!Box (3.42×), UniFi (16.82×), Bluetooth (4.41×), and USB (3.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wireless LAN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.