Rascasse Audience Intelligence

Wireless LAN Audience in Germany

A data profile of the people who buy, follow and care about Wireless LAN in Germany — modelled from more than twelve digital signal sources. Wireless LAN has an estimated audience of 1,558,174 people in Germany.

#2346among Topic in Germany#226in Technology & Electronics

The average Wireless LAN fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Maps, FRITZ!Box, UniFi, with strongest over-indexing on Google Maps (5.09× the country average).

Demographically, the Wireless LAN audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wireless LAN fan in Germany is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wireless LAN profile in Germany.

Audience size
1.6M
in Germany
Gender
36.5%♀
63.5% male
Age
42.7
average years
Country rank
#4298
Topic in Germany
Fig. 01

Search interest · 12-month trend

-93%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wireless LAN fans

36.5% are female, 63.5% are male, average age 42.7.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for Wireless LAN audience in Germany
MetricValue
Female36.5%
Male63.5%
Average age42.7
Estimated audience size1,558,174
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Wireless LAN audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4926%
50+25%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Wireless LAN audience comes from Germany.

Worldwide audience distribution share by country for Wireless LAN
CountryShare
United States24.8%
Italy6.2%
India6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wireless LAN audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wireless LAN fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~90K1.13×
02Sachsen-Anhalt~50K1.13×
03Brandenburg~50K1.11×
04Thüringen~40K1.10×
05Mecklenburg-Vorpommern~30K1.05×
06Rheinland-Pfalz~80K0.99×
07Saarland~20K0.99×
08Bremen~10K0.99×
09Niedersachsen~100K0.98×
10Schleswig-Holstein~50K0.96×
11Berlin~60K0.93×
12Hamburg~30K0.92×
13Nordrhein-Westfalen~300K0.91×
14Hessen~100K0.91×
15Bayern~200K0.89×
16Baden-Württemberg~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Wireless LAN, Germany
0.85×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wireless LAN audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wireless LAN audience
#·InterestCategoryAffinity×
01UniFiTechnology & Electronics16.82×
02Wireless networkTechnology & Electronics8.92×
03PatentBusiness & Career8.92×
04USB flash driveTechnology & Electronics7.71×
05Router (computing)Technology & Electronics6.08×
06Google MapsInternet & Social Media5.09×
07BluetoothTechnology & Electronics4.41×
08Wi-FiTechnology & Electronics4.00×
09Internet accessTechnology & Electronics3.49×
10USBTechnology & Electronics3.48×
11FRITZ!BoxTechnology & Electronics3.42×
12GeoGuessrInternet & Social Media2.46×
13Google FlightsTravel & Leisure2.37×
14Game consolesTechnology & Electronics2.22×
15Personal computerTechnology & Electronics2.14×
16VodafoneTechnology & Electronics2.11×
17AutoScout24Cars & Mobility1.91×
18Škoda AutoCars & Mobility1.64×
19FreewareTechnology & Electronics1.54×
20CHECK24Business & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wireless LAN audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wireless LAN audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.41×
PatriotismCONSERVATISM1.25×
Risk AppetiteTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wireless LAN audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.85×
Pet OwnershipJOY0.89×
ExtroversionTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wireless LAN have in Germany?

Wireless LAN has an estimated audience of 1,558,174 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wireless LAN fans?

36.5% of Wireless LAN fans are female, 63.5% are male, with an average age of 42.7 years.

03

Which brands do Wireless LAN fans like most?

Wireless LAN fans show strongest brand affinity for Google Maps (5.09×), FRITZ!Box (3.42×), and UniFi (16.82×) over the country average.

04

Where do Wireless LAN fans live in Germany?

Wireless LAN fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wireless LAN fans also like?

Beyond Wireless LAN itself, the audience over-indexes on FRITZ!Box (3.42×), UniFi (16.82×), Bluetooth (4.41×), and USB (3.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Wireless LAN audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wireless LAN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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