Wireless LAN Audience in United States

Wireless LAN has an estimated audience of 6,368,574 people in United States. 40.5% are female, 59.5% are male, average age 42.8. Top regions: California, Texas, Florida.

The average Wireless LAN fan in United States is 42.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Wireless LAN audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Category: Technology & Electronics · Type: Topic

Demographics of Wireless LAN fans

Demographic split for Wireless LAN audience in United States
MetricValue
Female40.5%
Male59.5%
Average age42.8
Estimated audience size6,368,574

Top regions in United States

Top regions ranked by reach for Wireless LAN in United States
RegionReachAffinity
California611,1540.87×
Texas453,5380.83×
Florida307,1600.71×
New York290,9790.82×
Ohio207,6331.06×
Wisconsin194,6602.03×
Georgia175,9900.9×
Illinois159,3220.75×
Virginia151,0300.97×
North Carolina148,5970.78×
Pennsylvania144,6990.67×
New Jersey107,9340.67×
Michigan105,5470.63×
Washington96,2900.75×
Tennessee96,1610.75×
Maryland94,1700.86×
Massachusetts90,9040.72×
Arizona88,4660.68×
Indiana88,2520.76×
Missouri80,8490.79×
South Carolina73,4410.77×
Oregon73,4041.01×
Louisiana69,5110.85×
Alabama64,7040.73×
Colorado64,0140.64×
Minnesota60,5790.66×
Oklahoma48,9040.69×
Kentucky48,1290.6×
Mississippi46,9080.89×
Arkansas44,4500.85×
Nevada43,3730.7×
Connecticut37,4360.59×
Utah36,4830.64×
Kansas35,7680.71×
Idaho33,3761.05×
Nebraska33,3271.04×
Washington, District of Columbia33,2031.73×
Iowa31,6930.6×
West Virginia30,9791.04×
Hawaii27,3281×
Montana26,9501.53×
New Mexico26,9370.84×
Rhode Island26,7021.32×
South Dakota26,6011.81×
Alaska25,7631.89×
New Hampshire25,5261.02×
Wyoming25,0612.65×
Maine24,6331.08×
North Dakota23,7421.81×
Vermont22,2231.99×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wireless LAN audience
TraitClusterScore
Need for SecurityCONSERVATISM1.62
Convenience OrientationPREMIUM1.48
Early Adopter MentalityPOWER1.45
Price SensitivityPREMIUM1.34
Family OrientationCONSERVATISM1.31
Pet OwnershipJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Wireless LAN
CountryShare
United States24.8%
Italy6.2%
India6.2%

See Wireless LAN audiences in other countries

More Technology & Electronics audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Wireless LAN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.