Wi-Fi Audience in Germany
Wi-Fi has an estimated audience of 3,259,374 people in Germany. 37.4% are female, 62.6% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Hostelworld, Stucco, Esra Erol, Home Delivery.
The average Wi-Fi fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Hostelworld, Stucco, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Wi-Fi audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Wi-Fi fans
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 41.8 |
| Estimated audience size | 3,259,374 |
Audience persona
The typical Wi-Fi fan in Germany is more male, around 41.8 years old, with strong Need for Security tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 709,326 | 0.99× |
| Bayern | 553,621 | 1.06× |
| Baden-Württemberg | 413,152 | 0.93× |
| Niedersachsen | 300,810 | 0.95× |
| Hessen | 286,522 | 1.15× |
| Berlin | 178,354 | 1.22× |
| Sachsen | 167,888 | 1.05× |
| Rheinland-Pfalz | 160,416 | 0.98× |
| Brandenburg | 113,814 | 1.13× |
| Schleswig-Holstein | 105,378 | 0.9× |
| Sachsen-Anhalt | 90,171 | 1.07× |
| Thüringen | 83,822 | 1.01× |
| Hamburg | 67,521 | 0.92× |
| Mecklenburg-Vorpommern | 57,947 | 0.93× |
| Saarland | 35,726 | 0.89× |
| Bremen | 22,739 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Hostelworld | 5.29× | Travel & Leisure |
| Stucco | 2.05× | Home & Garden |
| Esra Erol | 4.19× | Movies & TV |
| Home Delivery | 1.95× | Food & Beverages |
| Snow White (Fables) | 1.56× | Literature |
| Corfu (regional unit) | 2.12× | Travel & Leisure |
| Figure painting (hobby) | 2.33× | Arts & Culture |
| Motion Picture Association of America | 4.56× | Movies & TV |
| Golem | 1.81× | Technology & Electronics |
| ILE (singer) | 6.44× | Music & Radio |
| Metamorphoses | 1.79× | Literature |
| Headhunters (film) | 2.35× | Movies & TV |
| Haitian Vodou | 1.52× | Politics & Society |
| Jaguar F-Pace | 2.88× | Cars & Mobility |
| Fato Concursos | 5.98× | Business & Career |
| Coworking | 1.5× | Business & Career |
| Hatten | 1.96× | Travel & Leisure |
| Standing rib roast | 2.83× | Food & Beverages |
| Keeper (password manager) | 1.51× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.41 |
| Indulgence | JOY | 1.17 |
| Early Adopter Mentality | POWER | 1.16 |
| Sports Activity | POWER | 1.14 |
| Patriotism | CONSERVATISM | 1.14 |
| Travelling | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Italy | 5.1% |
| Japan | 4.9% |
See Wi-Fi audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wi-Fi have in Germany?
Wi-Fi has an estimated audience of 3,259,374 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wi-Fi fans?
37.4% of Wi-Fi fans are female, 62.6% are male, with an average age of 41.8 years.
Which brands do Wi-Fi fans like most?
Wi-Fi fans show strongest brand affinity for Stradivarius (1.97×), Hostelworld (5.29×), and Stucco (2.05×) over the country average.
Where do Wi-Fi fans live in Germany?
Wi-Fi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 709,326), Bayern (reach 553,621), and Baden-Württemberg (reach 413,152). These three regions account for the largest share of the active audience.
What other brands do Wi-Fi fans also like?
Beyond Wi-Fi itself, the audience over-indexes on Hostelworld (5.29×), Stucco (2.05×), Esra Erol (4.19×), and Home Delivery (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wi-Fi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.