Rascasse Audience Intelligence

Wi-Fi Audience in Germany

A data profile of the people who buy, follow and care about Wi-Fi in Germany — modelled from more than twelve digital signal sources. Wi-Fi has an estimated audience of 3,259,374 people in Germany.

#1172among Topic in Germany#115in Technology & Electronics

The average Wi-Fi fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Drive, FRITZ!Box, Office 365, with strongest over-indexing on Google Drive (9.16× the country average).

Demographically, the Wi-Fi audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wi-Fi fan in Germany is more male, around 41.8 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wi-Fi profile in Germany.

Audience size
3.3M
in Germany
Gender
37.4%♀
62.6% male
Age
41.8
average years
Country rank
#1912
Topic in Germany
Fig. 01

Search interest · 12-month trend

+104%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wi-Fi fans

37.4% are female, 62.6% are male, average age 41.8.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Wi-Fi audience in Germany
MetricValue
Female37.4%
Male62.6%
Average age41.8
Estimated audience size3,259,374
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Wi-Fi audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4926%
50+23%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Wi-Fi audience comes from Germany.

Worldwide audience distribution share by country for Wi-Fi
CountryShare
United States16.4%
Italy5.1%
Japan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wi-Fi audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wi-Fi fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~100K1.12×
02Sachsen-Anhalt~90K1.09×
03Thüringen~90K1.08×
04Berlin~200K1.07×
05Hessen~300K1.06×
06Sachsen~200K1.04×
07Nordrhein-Westfalen~700K1.02×
08Mecklenburg-Vorpommern~60K1.02×
09Bayern~500K0.99×
10Niedersachsen~300K0.98×
11Rheinland-Pfalz~200K0.98×
12Saarland~40K0.95×
13Schleswig-Holstein~100K0.93×
14Hamburg~70K0.92×
15Baden-Württemberg~400K0.91×
16Bremen~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Wi-Fi, Germany
0.87×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wi-Fi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wi-Fi audience
#·InterestCategoryAffinity×
01UniFiTechnology & Electronics14.82×
02WebExTechnology & Electronics9.34×
03PhotocopierBusiness & Career9.26×
04Google DriveTechnology & Electronics9.16×
05Office 365Technology & Electronics8.66×
06Advanced Micro DevicesTechnology & Electronics7.13×
07FRITZ!BoxTechnology & Electronics5.57×
08Google ChromeInternet & Social Media5.24×
09BluetoothTechnology & Electronics4.75×
10Instant GamingGames4.56×
11Google MapsInternet & Social Media3.58×
12Cloud computingTechnology & Electronics3.06×
13SteamGames2.90×
14RefrigeratorHome & Garden2.76×
15VolunteeringPolitics & Society2.59×
16CHECK24Business & Career1.80×
17CommerzbankBusiness & Career1.66×
18KauflandShopping1.62×
19Müller (company)Food & Beverages1.58×
20NatureHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wi-Fi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wi-Fi audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.80×
PatriotismCONSERVATISM1.39×
Quality AwarenessPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wi-Fi audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
Pet OwnershipJOY0.78×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wi-Fi have in Germany?

Wi-Fi has an estimated audience of 3,259,374 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wi-Fi fans?

37.4% of Wi-Fi fans are female, 62.6% are male, with an average age of 41.8 years.

03

Which brands do Wi-Fi fans like most?

Wi-Fi fans show strongest brand affinity for Google Drive (9.16×), FRITZ!Box (5.57×), and Office 365 (8.66×) over the country average.

04

Where do Wi-Fi fans live in Germany?

Wi-Fi fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Wi-Fi fans also like?

Beyond Wi-Fi itself, the audience over-indexes on FRITZ!Box (5.57×), Office 365 (8.66×), Google Maps (3.58×), and Bluetooth (4.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Wi-Fi audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wi-Fi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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