Wi-Fi Audience in United States
Wi-Fi has an estimated audience of 19,001,929 people in United States. 52.1% are female, 47.9% are male, average age 42.2. Top brand affinities: Elsword, Tiara, Israel, Home staging, Stucco.
Top brand affinities include Elsword, Tiara, Israel, with strongest over-indexing on Elsword (36.56× the country average). Demographically, the Wi-Fi audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Category: Technology & Electronics · Type: Topic
Demographics of Wi-Fi fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 42.2 |
| Estimated audience size | 19,001,929 |
Audience persona
The typical Wi-Fi fan in United States is balanced, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 36.56× | Games |
| Tiara | 9.65× | Politics & Society |
| Israel | 1.87× | Travel & Leisure |
| Home staging | 3.3× | Home & Garden |
| Stucco | 3.61× | Home & Garden |
| Wikia | 1.86× | Internet & Social Media |
| Hocus Pocus | 2.41× | Movies & TV |
| Jeep Wagoneer | 2.66× | Cars & Mobility |
| Urban horticulture | 1.62× | Home & Garden |
| Cam Ward | 1.56× | Sports |
| Strategic human resource planning | 3.46× | Business & Career |
| Corona (band) | 2.16× | Music & Radio |
| Mangaka | 1.5× | Literature |
| College of the Holy Cross | 5.39× | Business & Career |
| Kearney, Nebraska | 5.79× | Travel & Leisure |
| Throne of Glass | 2.43× | Literature |
| Elie Tahari | 4.12× | Fashion & Accessoires |
| Hayward, California | 3.42× | Travel & Leisure |
| Kento Yamazaki | 3.27× | Movies & TV |
| Shiba Inu | 2.06× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.3 |
| Price Sensitivity | PREMIUM | 1.26 |
| Indulgence | JOY | 1.24 |
| Family Orientation | CONSERVATISM | 1.16 |
| Extroversion | THRILL | 1.15 |
| Convenience Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Italy | 5.1% |
| Japan | 4.9% |
See Wi-Fi audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wi-Fi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.