Rascasse Audience Intelligence

Wi-Fi Audience in United States

Name: Wi-Fi — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Wi-Fi in United States — modelled from more than twelve digital signal sources. Wi-Fi has an estimated audience of 19,001,929 people in United States.

#1207among Topic in United States #86in Technology & Electronics

The average Wi-Fi fan in United States is 42.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bluetooth, Optical fiber, Google Maps, with strongest over-indexing on Bluetooth (3.92× the country average).

Demographically, the Wi-Fi audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wi-Fi fan in United States is balanced, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Bluetooth.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wi-Fi profile in United States.

Audience size

19M

in United States

Gender

52.1%♀

47.9% male

Age

42.2

average years

Country rank

#1756

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Wi-Fi fans

52.1% are female, 47.9% are male, average age 42.2.

Fig. 02

Gender split

52.1%

Female

47.9%

Male

Demographic split for Wi-Fi audience in United States
Metric	Value
Female	52.1%
Male	47.9%
Average age	42.2
Estimated audience size	19,001,929

Fig. 03

Age distribution

Age distribution of the Wi-Fi audience in United States
Age bracket	Share	%
16-19		16%
20-29		16%
30-39		17%
40-49		21%
50+		30%

Fig. 04

Worldwide distribution

16.4%

of the worldwide Wi-Fi audience comes from United States.

Worldwide audience distribution share by country for Wi-Fi
Country	Share
United States	16.4%
Italy	5.1%
Japan	4.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wi-Fi audience in United States is strongest.

Fig. 05

Top regions by affinity

Wi-Fi fans by region: top regions in United States
#	Region	Reach	×
01	Louisiana	~500K	1.94×
02	Georgia	~800K	1.40×
03	Mississippi	~200K	1.23×
04	New York	~1.5M	1.22×
05	California	~2.5M	1.21×
06	Tennessee	~400K	1.15×
07	Alabama	~300K	1.14×
08	Florida	~1.5M	1.13×
09	Nevada	~200K	1.13×
10	Texas	~2M	1.09×
11	Arkansas	~200K	1.08×
12	Kentucky	~300K	1.06×
13	Hawaii	~90K	1.06×
14	Oklahoma	~200K	1.05×
15	Wyoming	~30K	1.04×
16	South Carolina	~300K	1.03×
17	Indiana	~400K	1.02×
18	Washington, District of Columbia	~60K	1.02×
19	Alaska	~40K	1.02×
20	Illinois	~600K	1.01×
21	North Carolina	~600K	1.01×
22	Ohio	~600K	1.00×
23	Kansas	~100K	1.00×
24	Arizona	~400K	0.99×
25	Connecticut	~200K	0.99×
26	Washington	~400K	0.98×
27	Maryland	~300K	0.97×
28	Missouri	~300K	0.97×
29	Colorado	~300K	0.97×
30	Pennsylvania	~600K	0.96×
31	New Jersey	~500K	0.94×
32	West Virginia	~80K	0.93×
33	South Dakota	~40K	0.93×
34	Virginia	~400K	0.92×
35	Delaware	~50K	0.92×
36	Michigan	~500K	0.91×
37	Massachusetts	~300K	0.91×
38	Oregon	~200K	0.91×
39	Utah	~200K	0.90×
40	Idaho	~90K	0.90×
41	New Mexico	~90K	0.90×
42	Rhode Island	~50K	0.87×
43	Wisconsin	~200K	0.86×
44	Montana	~50K	0.86×
45	Minnesota	~200K	0.83×
46	North Dakota	~30K	0.82×
47	Iowa	~100K	0.80×
48	Nebraska	~70K	0.79×
49	New Hampshire	~60K	0.79×
50	Maine	~50K	0.75×

Affinity by region — Wi-Fi, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wi-Fi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wi-Fi audience
#	Interest	Category	×
01	Famke Janssen	Fashion & Accessoires	7.64×
02	Optical fiber	Technology & Electronics	7.24×
03	Mobile phone accessories	Technology & Electronics	5.39×
04	Bob Evans	Food & Beverages	4.25×
05	Bluetooth	Technology & Electronics	3.92×
06	Fiberglass	Technology & Electronics	3.20×
07	Office Depot	Shopping	2.38×
08	Cloud computing	Technology & Electronics	2.35×
09	Roku	Movies & TV	2.19×
10	Apple Store	Shopping	2.16×
11	Google Maps	Internet & Social Media	2.06×
12	Diane Keaton	Movies & TV	1.91×
13	Telecommunication	Technology & Electronics	1.82×
14	Apple	Technology & Electronics	1.68×
15	Tablet computers	Technology & Electronics	1.68×
16	Made in USA	Business & Career	1.67×
17	Real property	Home & Garden	1.64×
18	Dentistry	Business & Career	1.52×
19	Ace Hardware	Home & Garden	1.51×
20	Donation	Business & Career	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wi-Fi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Wi-Fi audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.61×
Indulgence	JOY	1.43×
Convenience Orientation	PREMIUM	1.27×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Wi-Fi audience · Rather not
Trait	Cluster	Score
Healthy Lifestyle	BALANCE	0.88×
Spirituality	BALANCE	0.89×
Creativity	OPEN	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Wi-Fi have in United States?

Wi-Fi has an estimated audience of 19,001,929 people in United States, concentrated in California and Texas.

What is the gender split and age of Wi-Fi fans?

52.1% of Wi-Fi fans are female, 47.9% are male, with an average age of 42.2 years.

Which brands do Wi-Fi fans like most?

Wi-Fi fans show strongest brand affinity for Bluetooth (3.92×), Optical fiber (7.24×), and Google Maps (2.06×) over the country average.

Where do Wi-Fi fans live in United States?

Wi-Fi fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

What other brands do Wi-Fi fans also like?

Beyond Wi-Fi itself, the audience over-indexes on Optical fiber (7.24×), Google Maps (2.06×), Cloud computing (2.35×), and Telecommunication (1.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Wi-Fi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wi-Fi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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