Rascasse Audience Intelligence

Mobile phone accessories Audience in United States

A data profile of the people who buy, follow and care about Mobile phone accessories in United States — modelled from more than twelve digital signal sources. Mobile phone accessories has an estimated audience of 4,175,429 people in United States.

#4213among Topic in United States#322in Technology & Electronics

The average Mobile phone accessories fan in United States is 38.2 years old, balanced, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include MetroPCS, Digital electronics, High tech, with strongest over-indexing on MetroPCS (26.81× the country average).

Demographically, the Mobile phone accessories audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mobile phone accessories fan in United States is balanced, around 38.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for MetroPCS.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile phone accessories profile in United States.

Audience size
4.2M
in United States
Gender
46.5%♀
53.5% male
Age
38.2
average years
Country rank
#7767
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile phone accessories fans

46.5% are female, 53.5% are male, average age 38.2.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Mobile phone accessories audience in United States
MetricValue
Female46.5%
Male53.5%
Average age38.2
Estimated audience size4,175,429
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Mobile phone accessories audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3920%
40-4916%
50+20%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Mobile phone accessories audience comes from United States.

Worldwide audience distribution share by country for Mobile phone accessories
CountryShare
India12.8%
United States11.8%
Japan10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile phone accessories audience in United States is strongest.

Fig. 05

Top regions by affinity

Mobile phone accessories fans by region: top regions in United States
#RegionReachAffinity×
01Washington~3M33.37×
02Oregon~100K2.14×
03California~800K1.83×
04Rhode Island~20K1.32×
05Virginia~100K1.31×
06Vermont~9K1.18×
07Montana~10K1.07×
08Delaware~10K1.02×
09Maine~10K1.00×
10West Virginia~20K0.99×
11New Hampshire~20K0.99×
12Alaska~9K0.99×
13New Jersey~100K0.98×
14Hawaii~20K0.98×
15North Dakota~8K0.98×
16South Dakota~9K0.97×
17Idaho~20K0.96×
18Nebraska~20K0.95×
19Washington, District of Columbia~10K0.95×
20New Mexico~20K0.94×
21Mississippi~30K0.93×
22Arkansas~30K0.91×
23Iowa~30K0.90×
24Kansas~30K0.90×
25Oklahoma~40K0.89×
26Louisiana~50K0.88×
27Kentucky~50K0.88×
28Nevada~40K0.88×
29Utah~30K0.88×
30Alabama~50K0.87×
31Tennessee~70K0.86×
32South Carolina~50K0.86×
33Connecticut~40K0.86×
34Missouri~60K0.85×
35Wisconsin~50K0.85×
36Minnesota~50K0.85×
37Indiana~60K0.84×
38Arizona~70K0.82×
39Maryland~60K0.82×
40Colorado~50K0.82×
41Massachusetts~70K0.81×
42Michigan~90K0.79×
43Georgia~100K0.77×
44Ohio~100K0.76×
45Pennsylvania~100K0.75×
46North Carolina~90K0.75×
47Illinois~100K0.73×
48New York~200K0.67×
49Florida~200K0.61×
50Texas~200K0.59×
Fig. 06

Affinity by region

Affinity by region — Mobile phone accessories, United States
0.59×1.00×33.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile phone accessories audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile phone accessories audience
#·InterestCategoryAffinity×
01PhabletTechnology & Electronics36.94×
02MetroPCSTechnology & Electronics26.81×
03Mobile telephonyTechnology & Electronics24.17×
04Mobile operating systemTechnology & Electronics22.26×
05Mobile network operatorTechnology & Electronics20.00×
06GizmodoTechnology & Electronics17.78×
07Telecommunications equipmentTechnology & Electronics17.14×
08Internet service providerTechnology & Electronics14.70×
09High techTechnology & Electronics13.48×
10Digital electronicsTechnology & Electronics13.33×
11Find My iPhoneTechnology & Electronics12.90×
12Wireless networkTechnology & Electronics12.75×
13GPS devicesTechnology & Electronics11.69×
14Apple StoreShopping11.05×
15Graphics processing unitTechnology & Electronics10.87×
16PC gameGames10.71×
17Audio equipmentTechnology & Electronics9.03×
18Mobile deviceTechnology & Electronics4.26×
19ElectronicsTechnology & Electronics3.83×
20T-MobileTechnology & Electronics3.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile phone accessories audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile phone accessories audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.12×
DIY MentalityTHRILL2.04×
Luxury OrientationPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile phone accessories audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.61×
Community OrientationOPEN0.64×
SpiritualityBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile phone accessories have in United States?

Mobile phone accessories has an estimated audience of 4,175,429 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Mobile phone accessories fans?

46.5% of Mobile phone accessories fans are female, 53.5% are male, with an average age of 38.2 years.

03

Which brands do Mobile phone accessories fans like most?

Mobile phone accessories fans show strongest brand affinity for MetroPCS (26.81×), Digital electronics (13.33×), and High tech (13.48×) over the country average.

04

Where do Mobile phone accessories fans live in United States?

Mobile phone accessories fans in United States are most concentrated in Washington (reach ~3M), California (reach ~800K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mobile phone accessories fans also like?

Beyond Mobile phone accessories itself, the audience over-indexes on Digital electronics (13.33×), High tech (13.48×), Telecommunications equipment (17.14×), and PC game (10.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Mobile phone accessories audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile phone accessories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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