Mobile phone accessories Audience in United States

Mobile phone accessories logo

Mobile phone accessories has an estimated audience of 4,175,429 people in United States. 46.5% are female, 53.5% are male, average age 38.2. Top regions: California, Oregon, Virginia. Top brand affinities: MetroPCS, Digital electronics, High tech, Telecommunications equipment, PC game.

The average Mobile phone accessories fan in United States is 38.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Oregon, Virginia. Top brand affinities include MetroPCS, Digital electronics, High tech, with strongest over-indexing on MetroPCS (26.81× the country average). Demographically, the Mobile phone accessories audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Mobile phone accessories fans

Demographic split for Mobile phone accessories audience in United States
MetricValue
Female46.5%
Male53.5%
Average age38.2
Estimated audience size4,175,429

Audience persona

The typical Mobile phone accessories fan in United States is balanced, around 38.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for MetroPCS.

Top regions in United States

Top regions ranked by reach for Mobile phone accessories in United States
RegionReachAffinity
California1,089,2802.37×
Oregon191,6214×
Virginia187,5561.84×
New York179,0480.77×
Texas174,0240.48×
Florida148,1010.52×
Georgia70,1440.55×
Washington69,7060.83×
Illinois64,3670.46×
Tennessee62,0670.74×
Ohio55,6030.43×
Arizona51,2540.6×
Pennsylvania49,2700.35×
Massachusetts47,0640.57×
North Carolina46,5240.37×
Rhode Island39,4842.97×
Kentucky35,8970.69×
Alabama32,5750.56×
Oklahoma31,9160.69×
Mississippi31,4880.92×
Missouri31,0120.46×
Louisiana30,3290.56×
New Jersey30,1890.28×
Colorado30,0160.46×
Michigan29,5210.27×
Indiana28,0190.37×
Arkansas27,9730.81×
Maryland26,8990.37×
Minnesota26,2350.44×
Connecticut26,1770.63×
Kansas26,0110.79×
West Virginia25,9941.34×
South Carolina24,6490.39×
Idaho24,0051.15×
Hawaii22,9311.28×
Iowa22,7940.66×
Nebraska22,7211.09×
Montana22,6131.95×
Nevada22,5290.56×
Wisconsin22,0230.35×
New Hampshire21,4181.3×
Wyoming21,0283.4×
New Mexico20,8641×
Maine20,6701.38×
Utah20,4080.55×
Vermont20,3422.78×
Delaware18,5211.61×
Washington, District of Columbia13,3731.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mobile phone accessories audience
BrandAffinityCategory
MetroPCS26.81×Technology & Electronics
Digital electronics13.33×Technology & Electronics
High tech13.48×Technology & Electronics
Telecommunications equipment17.14×Technology & Electronics
PC game10.71×Games
Apple Store11.05×Shopping
Gizmodo17.78×Technology & Electronics
Internet service provider14.7×Technology & Electronics
Mobile network operator20×Technology & Electronics
Mobile operating system22.26×Technology & Electronics
Find My iPhone12.9×Technology & Electronics
Mobile telephony24.17×Technology & Electronics
GPS devices11.69×Technology & Electronics
Audio equipment9.03×Technology & Electronics
Mobile device4.26×Technology & Electronics
Wireless network12.75×Technology & Electronics
Phablet36.94×Technology & Electronics
Graphics processing unit10.87×Technology & Electronics
Electronics3.83×Technology & Electronics
T-Mobile3.49×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobile phone accessories audience
TraitClusterScore
Early Adopter MentalityPOWER1.78
LGBTQ+ IdentityOPEN1.71
Luxury OrientationPREMIUM1.65
SustainabilityBALANCE1.5
IndulgenceJOY1.39
Design AffinityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Mobile phone accessories
CountryShare
India12.8%
United States11.8%
Japan10.1%

See Mobile phone accessories audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Mobile phone accessories have in United States?

Mobile phone accessories has an estimated audience of 4,175,429 people in United States, concentrated in California and Oregon.

What is the gender split and age of Mobile phone accessories fans?

46.5% of Mobile phone accessories fans are female, 53.5% are male, with an average age of 38.2 years.

Which brands do Mobile phone accessories fans like most?

Mobile phone accessories fans show strongest brand affinity for MetroPCS (26.81×), Digital electronics (13.33×), and High tech (13.48×) over the country average.

Where do Mobile phone accessories fans live in United States?

Mobile phone accessories fans in United States are most concentrated in California (reach 1,089,280), Oregon (reach 191,621), and Virginia (reach 187,556). These three regions account for the largest share of the active audience.

What other brands do Mobile phone accessories fans also like?

Beyond Mobile phone accessories itself, the audience over-indexes on Digital electronics (13.33×), High tech (13.48×), Telecommunications equipment (17.14×), and PC game (10.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile phone accessories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.