Rascasse Audience Intelligence

Mobile telephony Audience in United States

A data profile of the people who buy, follow and care about Mobile telephony in United States — modelled from more than twelve digital signal sources. Mobile telephony has an estimated audience of 1,982,042 people in United States.

#6352among Topic in United States#520in Technology & Electronics

The average Mobile telephony fan in United States is 39.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Mobile phone accessories, Office 365, with strongest over-indexing on Web server (14.79× the country average).

Demographically, the Mobile telephony audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 30 regions tracked by Rascasse.

The typical Mobile telephony fan in United States is balanced, around 39.5 years old, with strong Extroversion tendencies and a notable affinity for Web server.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile telephony profile in United States.

Audience size
2M
in United States
Gender
51.3%♀
48.7% male
Age
39.5
average years
Country rank
#14336
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile telephony fans

51.3% are female, 48.7% are male, average age 39.5.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Mobile telephony audience in United States
MetricValue
Female51.3%
Male48.7%
Average age39.5
Estimated audience size1,982,042
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Mobile telephony audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Mobile telephony audience comes from United States.

Worldwide audience distribution share by country for Mobile telephony
CountryShare
Germany10.5%
Italy9.8%
United States9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile telephony audience in United States is strongest.

Fig. 05

Top regions by affinity

Mobile telephony fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~9K1.39×
02Washington, District of Columbia~7K1.23×
03Kansas~20K1.11×
04Iowa~20K1.10×
05Louisiana~30K1.05×
06Nevada~20K1.05×
07Connecticut~20K1.04×
08Oregon~20K1.02×
09Missouri~30K1.00×
10Wisconsin~30K1.00×
11Indiana~40K0.99×
12Minnesota~30K0.99×
13Tennessee~40K0.98×
14Maryland~30K0.98×
15Colorado~30K0.98×
16Arizona~40K0.97×
17Washington~40K0.96×
18Massachusetts~40K0.96×
19Michigan~50K0.95×
20New Jersey~50K0.95×
21Virginia~50K0.95×
22Pennsylvania~60K0.94×
23Ohio~60K0.94×
24Georgia~60K0.94×
25North Carolina~60K0.94×
26Illinois~60K0.93×
27Florida~100K0.92×
28Texas~200K0.91×
29New York~100K0.91×
30California~200K0.90×
Fig. 06

Affinity by region

Affinity by region — Mobile telephony, United States
0.90×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile telephony audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile telephony audience
#·InterestCategoryAffinity×
01Mobile phone accessoriesTechnology & Electronics24.17×
02Mobile virtual network operatorTechnology & Electronics19.03×
03Web serverTechnology & Electronics14.79×
04Office 365Technology & Electronics13.25×
05GeForceTechnology & Electronics8.46×
06Home OfficeBusiness & Career7.30×
07Office suppliesBusiness & Career7.25×
08NvidiaTechnology & Electronics7.19×
09Kitchen knifeHome & Garden4.12×
10Non-alcoholic beverageFood & Beverages3.84×
11Britney SpearsMusic & Radio3.39×
12Internet celebrityInternet & Social Media3.06×
13Game consolesTechnology & Electronics2.78×
14Pizza HutFood & Beverages2.75×
15Android (operating system)Technology & Electronics2.59×
16Las VegasTravel & Leisure2.36×
17Google DriveTechnology & Electronics2.25×
18Domino's PizzaFood & Beverages2.18×
19RadioTechnology & Electronics1.98×
20SubwayFood & Beverages1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile telephony audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile telephony audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.69×
Need for SecurityCONSERVATISM1.65×
Convenience OrientationPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile telephony audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.69×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile telephony have in United States?

Mobile telephony has an estimated audience of 1,982,042 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mobile telephony fans?

51.3% of Mobile telephony fans are female, 48.7% are male, with an average age of 39.5 years.

03

Which brands do Mobile telephony fans like most?

Mobile telephony fans show strongest brand affinity for Web server (14.79×), Mobile phone accessories (24.17×), and Office 365 (13.25×) over the country average.

04

Where do Mobile telephony fans live in United States?

Mobile telephony fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mobile telephony fans also like?

Beyond Mobile telephony itself, the audience over-indexes on Mobile phone accessories (24.17×), Office 365 (13.25×), Android (operating system) (2.59×), and Pizza Hut (2.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Mobile telephony audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile telephony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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