Mobile telephony Audience in Germany
Mobile telephony has an estimated audience of 2,188,459 people in Germany. 38.4% are female, 61.6% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Rossmann, Cloppenburg, Cassoulet, Stradivarius.
The average Mobile telephony fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Rossmann, Cloppenburg, with strongest over-indexing on Progressive rock (3.51× the country average). Demographically, the Mobile telephony audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Mobile telephony fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 41.4 |
| Estimated audience size | 2,188,459 |
Audience persona
The typical Mobile telephony fan in Germany is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 552,460 | 1.15× |
| Bayern | 335,478 | 0.95× |
| Baden-Württemberg | 291,862 | 0.98× |
| Niedersachsen | 212,257 | 1× |
| Hessen | 169,951 | 1.02× |
| Rheinland-Pfalz | 114,609 | 1.05× |
| Sachsen | 110,012 | 1.02× |
| Berlin | 101,531 | 1.04× |
| Schleswig-Holstein | 78,681 | 1× |
| Brandenburg | 67,340 | 0.99× |
| Sachsen-Anhalt | 58,151 | 1.03× |
| Thüringen | 52,547 | 0.94× |
| Hamburg | 51,413 | 1.04× |
| Mecklenburg-Vorpommern | 44,293 | 1.06× |
| Saarland | 23,131 | 0.86× |
| Bremen | 16,247 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.51× | Music & Radio |
| Rossmann | 1.6× | Shopping |
| Cloppenburg | 7.96× | Travel & Leisure |
| Cassoulet | 7.62× | Food & Beverages |
| Stradivarius | 1.55× | Shopping |
| Video izle | 3.03× | |
| Natural rubber | 1.72× | Cars & Mobility |
| Snow White (Fables) | 1.68× | Literature |
| Icon (magazine) | 1.84× | Arts & Culture |
| Irish Ferries | 7.21× | Cars & Mobility |
| Eden Lake | 3.49× | Movies & TV |
| Metamorphoses | 2.27× | Literature |
| Home Delivery | 1.91× | Food & Beverages |
| Touro College of Osteopathic Medicine | 12.25× | Business & Career |
| Headhunters (film) | 3.01× | Movies & TV |
| Loincloth | 1.84× | Fashion & Accessoires |
| Deliver Us From Evil | 14.22× | Movies & TV |
| Google Home | 3.29× | Technology & Electronics |
| Standing rib roast | 4.41× | Food & Beverages |
| Information sensitivity | 2.71× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.38 |
| Pet Ownership | JOY | 1.21 |
| Family Orientation | CONSERVATISM | 1.07 |
| Price Sensitivity | PREMIUM | 1.07 |
| Indulgence | JOY | 1.05 |
| Early Adopter Mentality | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 10.5% |
| Italy | 9.8% |
| United States | 9.5% |
See Mobile telephony audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mobile telephony have in Germany?
Mobile telephony has an estimated audience of 2,188,459 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mobile telephony fans?
38.4% of Mobile telephony fans are female, 61.6% are male, with an average age of 41.4 years.
Which brands do Mobile telephony fans like most?
Mobile telephony fans show strongest brand affinity for Progressive rock (3.51×), Rossmann (1.6×), and Cloppenburg (7.96×) over the country average.
Where do Mobile telephony fans live in Germany?
Mobile telephony fans in Germany are most concentrated in Nordrhein-Westfalen (reach 552,460), Bayern (reach 335,478), and Baden-Württemberg (reach 291,862). These three regions account for the largest share of the active audience.
What other brands do Mobile telephony fans also like?
Beyond Mobile telephony itself, the audience over-indexes on Rossmann (1.6×), Cloppenburg (7.96×), Cassoulet (7.62×), and Stradivarius (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mobile telephony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.