Rascasse Audience Intelligence

Mobile telephony Audience in Germany

A data profile of the people who buy, follow and care about Mobile telephony in Germany — modelled from more than twelve digital signal sources. Mobile telephony has an estimated audience of 2,188,459 people in Germany.

#1781among Topic in Germany#168in Technology & Electronics

The average Mobile telephony fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include CHECK24, Google Maps, WE Fashion, with strongest over-indexing on CHECK24 (5.91× the country average).

Demographically, the Mobile telephony audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mobile telephony fan in Germany is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for CHECK24.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile telephony profile in Germany.

Audience size
2.2M
in Germany
Gender
38.4%♀
61.6% male
Age
41.4
average years
Country rank
#3047
Topic in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile telephony fans

38.4% are female, 61.6% are male, average age 41.4.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Mobile telephony audience in Germany
MetricValue
Female38.4%
Male61.6%
Average age41.4
Estimated audience size2,188,459
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Mobile telephony audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3923%
40-4927%
50+20%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Mobile telephony audience comes from Germany.

Worldwide audience distribution share by country for Mobile telephony
CountryShare
Germany10.5%
Italy9.8%
United States9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile telephony audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mobile telephony fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~70K1.23×
02Sachsen~100K1.12×
03Nordrhein-Westfalen~500K1.11×
04Brandenburg~80K1.11×
05Thüringen~60K1.11×
06Mecklenburg-Vorpommern~40K1.06×
07Rheinland-Pfalz~100K1.01×
08Niedersachsen~200K0.96×
09Berlin~90K0.95×
10Schleswig-Holstein~70K0.94×
11Hamburg~50K0.94×
12Hessen~200K0.93×
13Bayern~300K0.92×
14Saarland~20K0.92×
15Baden-Württemberg~300K0.89×
16Bremen~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Mobile telephony, Germany
0.89×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile telephony audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile telephony audience
#·InterestCategoryAffinity×
01WE FashionFashion & Accessoires12.25×
02Google TrendsInternet & Social Media12.25×
03Firefly (airline)Travel & Leisure12.25×
04JIRATechnology & Electronics10.55×
05Christina ApplegateMovies & TV9.98×
06LycamobileTechnology & Electronics7.73×
07CHECK24Business & Career5.91×
08Google MapsInternet & Social Media5.42×
09CongstarTechnology & Electronics4.28×
10Western UnionBusiness & Career3.73×
11PaybackShopping3.63×
12KFCFood & Beverages3.49×
13EssoCars & Mobility3.24×
14Netto Marken-DiscountShopping2.18×
15Lieferando.deFood & Beverages2.12×
16AldiShopping1.98×
17KauflandShopping1.95×
18NatureHome & Garden1.94×
19REWEShopping1.78×
20TagesschauMovies & TV1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile telephony audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile telephony audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.07×
Family OrientationCONSERVATISM1.26×
ExtroversionTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile telephony audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
SustainabilityBALANCE0.71×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile telephony have in Germany?

Mobile telephony has an estimated audience of 2,188,459 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mobile telephony fans?

38.4% of Mobile telephony fans are female, 61.6% are male, with an average age of 41.4 years.

03

Which brands do Mobile telephony fans like most?

Mobile telephony fans show strongest brand affinity for CHECK24 (5.91×), Google Maps (5.42×), and WE Fashion (12.25×) over the country average.

04

Where do Mobile telephony fans live in Germany?

Mobile telephony fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mobile telephony fans also like?

Beyond Mobile telephony itself, the audience over-indexes on Google Maps (5.42×), WE Fashion (12.25×), Google Trends (12.25×), and Christina Applegate (9.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Mobile telephony audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mobile telephony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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