Firefly (airline) Audience in Germany
Firefly (airline) has an estimated audience of 408,123 people in Germany. 80.7% are female, 19.3% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Closer (2004 film), Dolce Vita (TVB), Summer Breeze Open Air, Gmail, Aeroméxico.
The average Firefly (airline) fan in Germany is 44.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Closer (2004 film), Dolce Vita (TVB), Summer Breeze Open Air, with strongest over-indexing on Closer (2004 film) (229.95× the country average). Demographically, the Firefly (airline) audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Early Adopter Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Firefly (airline) fans
| Metric | Value |
|---|---|
| Female | 80.7% |
| Male | 19.3% |
| Average age | 44.2 |
| Estimated audience size | 408,123 |
Audience persona
The typical Firefly (airline) fan in Germany is more female, around 44.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Closer (2004 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,856 | 1.1× |
| Bayern | 76,602 | 1.17× |
| Baden-Württemberg | 60,441 | 1.09× |
| Hessen | 43,017 | 1.38× |
| Niedersachsen | 36,862 | 0.93× |
| Berlin | 26,581 | 1.46× |
| Rheinland-Pfalz | 19,057 | 0.93× |
| Sachsen | 17,510 | 0.87× |
| Schleswig-Holstein | 13,425 | 0.92× |
| Hamburg | 11,642 | 1.26× |
| Brandenburg | 10,783 | 0.85× |
| Sachsen-Anhalt | 8,201 | 0.78× |
| Thüringen | 7,861 | 0.76× |
| Mecklenburg-Vorpommern | 4,977 | 0.64× |
| Saarland | 4,058 | 0.81× |
| Bremen | 3,719 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Closer (2004 film) | 229.95× | Movies & TV |
| Dolce Vita (TVB) | 133.47× | Movies & TV |
| Summer Breeze Open Air | 112.19× | Music & Radio |
| Gmail | 18.95× | Internet & Social Media |
| Aeroméxico | 226.7× | Travel & Leisure |
| Beach tennis | 159.51× | Sports |
| Upstate New York | 232.53× | Travel & Leisure |
| Miranda Kerr | 91.18× | Fashion & Accessoires |
| Malaysia Airlines | 69.72× | Travel & Leisure |
| Nobel Prize in Physiology or Medicine | 182.05× | Health |
| London Eye | 75.24× | Travel & Leisure |
| Pabst | 45.69× | Music & Radio |
| Sex and the City | 12.33× | Movies & TV |
| Puebla, Puebla | 234.87× | Travel & Leisure |
| Orange County, California | 80.4× | Travel & Leisure |
| Cabo San Lucas | 167.24× | Travel & Leisure |
| AirAsia | 54.39× | Travel & Leisure |
| Natural Soap | 109.65× | Beauty & Wellness |
| Epilator | 28.61× | Beauty & Wellness |
| The Address Dubai Marina | 152.35× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.79 |
| Travelling | THRILL | 1.61 |
| Extroversion | THRILL | 1.47 |
| Sports Activity | POWER | 1.39 |
| Price Sensitivity | PREMIUM | 1.36 |
| Career Orientation | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| Malaysia | 10.4% |
| Japan | 6.4% |
See Firefly (airline) audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Firefly (airline) have in Germany?
Firefly (airline) has an estimated audience of 408,123 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Firefly (airline) fans?
80.7% of Firefly (airline) fans are female, 19.3% are male, with an average age of 44.2 years.
Which brands do Firefly (airline) fans like most?
Firefly (airline) fans show strongest brand affinity for Closer (2004 film) (229.95×), Dolce Vita (TVB) (133.47×), and Summer Breeze Open Air (112.19×) over the country average.
Where do Firefly (airline) fans live in Germany?
Firefly (airline) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,856), Bayern (reach 76,602), and Baden-Württemberg (reach 60,441). These three regions account for the largest share of the active audience.
What other brands do Firefly (airline) fans also like?
Beyond Firefly (airline) itself, the audience over-indexes on Dolce Vita (TVB) (133.47×), Summer Breeze Open Air (112.19×), Gmail (18.95×), and Aeroméxico (226.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Firefly (airline). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.