London Eye Audience in Germany

London Eye logo

London Eye has an estimated audience of 276,150 people in Germany. 53.6% are female, 46.4% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tower of London, speaking english, Big Ben, Sunexpress, Oxford Street.

The average London Eye fan in Germany is 35.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tower of London, speaking english, Big Ben, with strongest over-indexing on Tower of London (236.93× the country average). Demographically, the London Eye audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Travelling, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of London Eye fans

Demographic split for London Eye audience in Germany
MetricValue
Female53.6%
Male46.4%
Average age35.8
Estimated audience size276,150

Audience persona

The typical London Eye fan in Germany is balanced, around 35.8 years old, with strong Travelling tendencies and a notable affinity for Tower of London.

Top regions in Germany

Top regions ranked by reach for London Eye in Germany
RegionReachAffinity
Nordrhein-Westfalen71,9151.19×
Bayern41,0870.93×
Baden-Württemberg39,8351.06×
Niedersachsen25,3100.94×
Hessen20,5750.98×
Sachsen16,7691.24×
Rheinland-Pfalz13,2280.96×
Berlin10,4720.85×
Brandenburg9,7031.13×
Schleswig-Holstein9,1530.92×
Thüringen8,0261.14×
Sachsen-Anhalt6,5740.92×
Hamburg5,7270.92×
Mecklenburg-Vorpommern5,1750.98×
Saarland3,3620.99×
Bremen2,0240.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for London Eye audience
BrandAffinityCategory
Tower of London236.93×Travel & Leisure
speaking english77.41×Business & Career
Big Ben31.53×Travel & Leisure
Sunexpress8.79×Travel & Leisure
Oxford Street45.89×Travel & Leisure
London9.18×Travel & Leisure
LearnEnglish – British Council49.69×Business & Career
Cushman & Wakefield123.83×Home & Garden
London Bridge103.7×Travel & Leisure
Tagesschau3.38×Movies & TV
University of London29.55×Business & Career
Unforgettable (2011 TV series)24.72×Movies & TV
English Course65.76×
Learn English Conversation51.26×
Schindler's List16.2×Movies & TV
Buckingham Palace29.73×Travel & Leisure
Applied Biosystems37.16×Health
Natural history museum42.56×Arts & Culture
Lausanne20×Travel & Leisure
The Green Mile17.02×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by London Eye audience
TraitClusterScore
TravellingTHRILL2.26
Early Adopter MentalityPOWER1.85
Design AffinityPREMIUM1.82
ExtroversionTHRILL1.68
SustainabilityBALANCE1.66
Quality AwarenessPREMIUM1.64

Worldwide distribution

Worldwide audience distribution share by country for London Eye
CountryShare
United Kingdom28.9%
United States15.7%
Taiwan5.0%

See London Eye audiences in other countries

More POI audiences in Germany

Frequently asked questions

How many fans does London Eye have in Germany?

London Eye has an estimated audience of 276,150 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of London Eye fans?

53.6% of London Eye fans are female, 46.4% are male, with an average age of 35.8 years.

Which brands do London Eye fans like most?

London Eye fans show strongest brand affinity for Tower of London (236.93×), speaking english (77.41×), and Big Ben (31.53×) over the country average.

Where do London Eye fans live in Germany?

London Eye fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,915), Bayern (reach 41,087), and Baden-Württemberg (reach 39,835). These three regions account for the largest share of the active audience.

What other brands do London Eye fans also like?

Beyond London Eye itself, the audience over-indexes on speaking english (77.41×), Big Ben (31.53×), Sunexpress (8.79×), and Oxford Street (45.89×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for London Eye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.