London Eye Audience in Germany

London Eye has an estimated audience of 276,150 people in Germany. 53.6% are female, 46.4% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tower of London, speaking english, Big Ben, Sunexpress, Oxford Street.
The average London Eye fan in Germany is 35.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tower of London, speaking english, Big Ben, with strongest over-indexing on Tower of London (236.93× the country average). Demographically, the London Eye audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Travelling, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of London Eye fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 35.8 |
| Estimated audience size | 276,150 |
Audience persona
The typical London Eye fan in Germany is balanced, around 35.8 years old, with strong Travelling tendencies and a notable affinity for Tower of London.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,915 | 1.19× |
| Bayern | 41,087 | 0.93× |
| Baden-Württemberg | 39,835 | 1.06× |
| Niedersachsen | 25,310 | 0.94× |
| Hessen | 20,575 | 0.98× |
| Sachsen | 16,769 | 1.24× |
| Rheinland-Pfalz | 13,228 | 0.96× |
| Berlin | 10,472 | 0.85× |
| Brandenburg | 9,703 | 1.13× |
| Schleswig-Holstein | 9,153 | 0.92× |
| Thüringen | 8,026 | 1.14× |
| Sachsen-Anhalt | 6,574 | 0.92× |
| Hamburg | 5,727 | 0.92× |
| Mecklenburg-Vorpommern | 5,175 | 0.98× |
| Saarland | 3,362 | 0.99× |
| Bremen | 2,024 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tower of London | 236.93× | Travel & Leisure |
| speaking english | 77.41× | Business & Career |
| Big Ben | 31.53× | Travel & Leisure |
| Sunexpress | 8.79× | Travel & Leisure |
| Oxford Street | 45.89× | Travel & Leisure |
| London | 9.18× | Travel & Leisure |
| LearnEnglish – British Council | 49.69× | Business & Career |
| Cushman & Wakefield | 123.83× | Home & Garden |
| London Bridge | 103.7× | Travel & Leisure |
| Tagesschau | 3.38× | Movies & TV |
| University of London | 29.55× | Business & Career |
| Unforgettable (2011 TV series) | 24.72× | Movies & TV |
| English Course | 65.76× | |
| Learn English Conversation | 51.26× | |
| Schindler's List | 16.2× | Movies & TV |
| Buckingham Palace | 29.73× | Travel & Leisure |
| Applied Biosystems | 37.16× | Health |
| Natural history museum | 42.56× | Arts & Culture |
| Lausanne | 20× | Travel & Leisure |
| The Green Mile | 17.02× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.26 |
| Early Adopter Mentality | POWER | 1.85 |
| Design Affinity | PREMIUM | 1.82 |
| Extroversion | THRILL | 1.68 |
| Sustainability | BALANCE | 1.66 |
| Quality Awareness | PREMIUM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 28.9% |
| United States | 15.7% |
| Taiwan | 5.0% |
See London Eye audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does London Eye have in Germany?
London Eye has an estimated audience of 276,150 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of London Eye fans?
53.6% of London Eye fans are female, 46.4% are male, with an average age of 35.8 years.
Which brands do London Eye fans like most?
London Eye fans show strongest brand affinity for Tower of London (236.93×), speaking english (77.41×), and Big Ben (31.53×) over the country average.
Where do London Eye fans live in Germany?
London Eye fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,915), Bayern (reach 41,087), and Baden-Württemberg (reach 39,835). These three regions account for the largest share of the active audience.
What other brands do London Eye fans also like?
Beyond London Eye itself, the audience over-indexes on speaking english (77.41×), Big Ben (31.53×), Sunexpress (8.79×), and Oxford Street (45.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for London Eye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.