Rascasse Audience Intelligence

London Eye Audience in Germany

A data profile of the people who buy, follow and care about London Eye in Germany — modelled from more than twelve digital signal sources. London Eye has an estimated audience of 276,150 people in Germany.

#44among POI in Germany#1773among POI in Germany#1503in Travel & Leisure

The average London Eye fan in Germany is 35.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tower of London, speaking english, Big Ben, with strongest over-indexing on Tower of London (236.93× the country average).

Demographically, the London Eye audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Community Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical London Eye fan in Germany is balanced, around 35.8 years old, with strong Community Orientation tendencies and a notable affinity for Tower of London.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the London Eye profile in Germany.

Audience size
276K
in Germany
Gender
53.6%♀
46.4% male
Age
35.8
average years
Country rank
#18429
POI in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of London Eye fans

53.6% are female, 46.4% are male, average age 35.8.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for London Eye audience in Germany
MetricValue
Female53.6%
Male46.4%
Average age35.8
Estimated audience size276,150
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the London Eye audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

1.6%

of the worldwide London Eye audience comes from Germany.

Worldwide audience distribution share by country for London Eye
CountryShare
United Kingdom28.8%
United States15.7%
Taiwan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the London Eye audience in Germany is strongest.

Fig. 05

Top regions by affinity

London Eye fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.21×
02Nordrhein-Westfalen~70K1.16×
03Brandenburg~10K1.15×
04Thüringen~8K1.13×
05Baden-Württemberg~40K1.03×
06Saarland~3K1.03×
07Mecklenburg-Vorpommern~5K0.99×
08Rheinland-Pfalz~10K0.97×
09Hessen~20K0.96×
10Niedersachsen~30K0.94×
11Schleswig-Holstein~9K0.93×
12Sachsen-Anhalt~7K0.93×
13Bremen~2K0.92×
14Bayern~40K0.91×
15Hamburg~6K0.91×
16Berlin~10K0.82×
Fig. 06

Affinity by region

Affinity by region — London Eye, Germany
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the London Eye audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for London Eye audience
#·InterestCategoryAffinity×
01Tower of LondonTravel & Leisure236.93×
02Cushman & WakefieldHome & Garden123.83×
03London BridgeTravel & Leisure103.70×
04speaking englishBusiness & Career77.41×
05English CourseTopic65.76×
06Learn English ConversationTopic51.26×
07LearnEnglish – British CouncilBusiness & Career49.69×
08Oxford StreetTravel & Leisure45.89×
09Natural history museumArts & Culture42.56×
10Applied BiosystemsHealth37.16×
11Big BenTravel & Leisure31.53×
12Buckingham PalaceTravel & Leisure29.73×
13University of LondonBusiness & Career29.55×
14Unforgettable (2011 TV series)Movies & TV24.72×
15LausanneTravel & Leisure20.00×
16The Green MileMovies & TV17.02×
17Schindler's ListMovies & TV16.20×
18LondonTravel & Leisure9.18×
19TagesschauMovies & TV3.38×
20dB’sMusic & Radio1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the London Eye audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by London Eye audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.13×
CreativityOPEN1.85×
IndulgenceJOY1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by London Eye audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.05×
PatriotismCONSERVATISM1.19×
Pet OwnershipJOY1.25×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does London Eye have in Germany?

London Eye has an estimated audience of 276,150 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of London Eye fans?

53.6% of London Eye fans are female, 46.4% are male, with an average age of 35.8 years.

03

Which brands do London Eye fans like most?

London Eye fans show strongest brand affinity for Tower of London (236.93×), speaking english (77.41×), and Big Ben (31.53×) over the country average.

04

Where do London Eye fans live in Germany?

London Eye fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do London Eye fans also like?

Beyond London Eye itself, the audience over-indexes on speaking english (77.41×), Big Ben (31.53×), Oxford Street (45.89×), and London (9.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in Germany

See London Eye audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for London Eye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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