Big Ben Audience in Germany
Big Ben has an estimated audience of 859,533 people in Germany. 57.5% are female, 42.5% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: GEO (magazine), Bern, More Nutrition, Member state of the European Union, Sofía Vergara.
The average Big Ben fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include GEO (magazine), Bern, More Nutrition, with strongest over-indexing on GEO (magazine) (20.64× the country average). Demographically, the Big Ben audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Big Ben fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 40.3 |
| Estimated audience size | 859,533 |
Audience persona
The typical Big Ben fan in Germany is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for GEO (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 220,513 | 1.17× |
| Bayern | 133,856 | 0.97× |
| Baden-Württemberg | 123,458 | 1.05× |
| Niedersachsen | 80,939 | 0.97× |
| Hessen | 64,106 | 0.98× |
| Sachsen | 46,757 | 1.11× |
| Rheinland-Pfalz | 42,649 | 0.99× |
| Berlin | 36,067 | 0.94× |
| Brandenburg | 30,299 | 1.14× |
| Schleswig-Holstein | 27,996 | 0.91× |
| Thüringen | 24,403 | 1.11× |
| Sachsen-Anhalt | 20,467 | 0.92× |
| Hamburg | 16,780 | 0.86× |
| Mecklenburg-Vorpommern | 14,236 | 0.87× |
| Saarland | 10,663 | 1.01× |
| Bremen | 7,361 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GEO (magazine) | 20.64× | Travel & Leisure |
| Bern | 17.7× | Travel & Leisure |
| More Nutrition | 7.94× | Health |
| Member state of the European Union | 15.62× | Politics & Society |
| Sofía Vergara | 22.84× | Movies & TV |
| Street One | 10.13× | Fashion & Accessoires |
| Lonely Planet | 15.55× | Travel & Leisure |
| Wirtz | 7.15× | Music & Radio |
| Freeware | 5.1× | Technology & Electronics |
| British Museum | 16.37× | Arts & Culture |
| Premier Inn | 16.23× | Travel & Leisure |
| FitX | 9.45× | Sports |
| Lausanne | 24.38× | Travel & Leisure |
| Wetter.com | 4.04× | Home & Garden |
| Stonehenge | 15.09× | Travel & Leisure |
| London Underground | 26.9× | Cars & Mobility |
| Coin | 10.17× | Business & Career |
| Zürich | 6.8× | Travel & Leisure |
| White Rose | 26.25× | Politics & Society |
| Society | 3.65× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.17 |
| Price Sensitivity | PREMIUM | 1.07 |
| Sports Activity | POWER | 1.04 |
| Tradition | CONSERVATISM | 0.98 |
| Urban Lifestyle | OPEN | 0.97 |
| Individualism | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 12.6% |
| Germany | 12.4% |
| France | 10.7% |
See Big Ben audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does Big Ben have in Germany?
Big Ben has an estimated audience of 859,533 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Big Ben fans?
57.5% of Big Ben fans are female, 42.5% are male, with an average age of 40.3 years.
Which brands do Big Ben fans like most?
Big Ben fans show strongest brand affinity for GEO (magazine) (20.64×), Bern (17.7×), and More Nutrition (7.94×) over the country average.
Where do Big Ben fans live in Germany?
Big Ben fans in Germany are most concentrated in Nordrhein-Westfalen (reach 220,513), Bayern (reach 133,856), and Baden-Württemberg (reach 123,458). These three regions account for the largest share of the active audience.
What other brands do Big Ben fans also like?
Beyond Big Ben itself, the audience over-indexes on Bern (17.7×), More Nutrition (7.94×), Member state of the European Union (15.62×), and Sofía Vergara (22.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Big Ben. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.