Rascasse Audience Intelligence

Big Ben Audience in Germany

A data profile of the people who buy, follow and care about Big Ben in Germany — modelled from more than twelve digital signal sources. Big Ben has an estimated audience of 859,533 people in Germany.

#7among POI in Germany#570among POI in Germany#592in Travel & Leisure

The average Big Ben fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include GEO (magazine), More Nutrition, Bern, with strongest over-indexing on GEO (magazine) (20.64× the country average).

Demographically, the Big Ben audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Tradition, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Big Ben fan in Germany is more female, around 40.3 years old, with strong Tradition tendencies and a notable affinity for GEO (magazine).

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Ben profile in Germany.

Audience size
860K
in Germany
Gender
57.5%♀
42.5% male
Age
40.3
average years
Country rank
#7430
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big Ben fans

57.5% are female, 42.5% are male, average age 40.3.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Big Ben audience in Germany
MetricValue
Female57.5%
Male42.5%
Average age40.3
Estimated audience size859,533
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Big Ben audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4924%
50+20%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Big Ben audience comes from Germany.

Worldwide audience distribution share by country for Big Ben
CountryShare
Italy12.5%
Germany12.4%
France10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Ben audience in Germany is strongest.

Fig. 05

Top regions by affinity

Big Ben fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.14×
02Brandenburg~30K1.12×
03Sachsen~50K1.09×
04Thüringen~20K1.09×
05Saarland~10K1.06×
06Bremen~8K1.06×
07Baden-Württemberg~100K1.03×
08Rheinland-Pfalz~40K1.01×
09Bayern~100K0.98×
10Niedersachsen~80K0.97×
11Hessen~60K0.95×
12Sachsen-Anhalt~20K0.92×
13Schleswig-Holstein~30K0.91×
14Mecklenburg-Vorpommern~10K0.91×
15Berlin~30K0.90×
16Hamburg~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Big Ben, Germany
0.88×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Ben audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Ben audience
#·InterestCategoryAffinity×
01London UndergroundCars & Mobility26.90×
02White RosePolitics & Society26.25×
03LausanneTravel & Leisure24.38×
04Sofía VergaraMovies & TV22.84×
05Santiago de CubaTravel & Leisure21.29×
06GEO (magazine)Travel & Leisure20.64×
07BernTravel & Leisure17.70×
08British MuseumArts & Culture16.37×
09Member state of the European UnionPolitics & Society15.62×
10StonehengeTravel & Leisure15.09×
11CoinBusiness & Career10.17×
12Street OneFashion & Accessoires10.13×
13FitXSports9.45×
14Mark ForsterMusic & Radio8.99×
15The Masked SingerMovies & TV8.55×
16Sarah ConnorMusic & Radio8.47×
17More NutritionHealth7.94×
18ZürichTravel & Leisure6.80×
19FreewareTechnology & Electronics5.10×
20SocietyPolitics & Society3.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Ben audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Ben audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.09×
Design AffinityPREMIUM2.06×
Healthy LifestyleBALANCE2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Ben audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.26×
Convenience OrientationPREMIUM1.35×
DIY MentalityTHRILL1.38×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Ben have in Germany?

Big Ben has an estimated audience of 859,533 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Big Ben fans?

57.5% of Big Ben fans are female, 42.5% are male, with an average age of 40.3 years.

03

Which brands do Big Ben fans like most?

Big Ben fans show strongest brand affinity for GEO (magazine) (20.64×), More Nutrition (7.94×), and Bern (17.7×) over the country average.

04

Where do Big Ben fans live in Germany?

Big Ben fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Big Ben fans also like?

Beyond Big Ben itself, the audience over-indexes on More Nutrition (7.94×), Bern (17.7×), Member state of the European Union (15.62×), and Street One (10.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in Germany

See Big Ben audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Big Ben. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →