The Masked Singer Audience in Germany
The Masked Singer has an estimated audience of 1,517,899 people in Germany. 64.1% are female, 35.9% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Rossmann, Progressive rock, Time (magazine), Saving.
The average The Masked Singer fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Rossmann, Progressive rock, with strongest over-indexing on Home Office (3.73× the country average). Demographically, the The Masked Singer audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Healthy Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of The Masked Singer fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 36.3 |
| Estimated audience size | 1,517,899 |
Audience persona
The typical The Masked Singer fan in Germany is more female, around 36.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 342,885 | 1.03× |
| Bayern | 189,514 | 0.78× |
| Baden-Württemberg | 173,991 | 0.84× |
| Niedersachsen | 159,207 | 1.08× |
| Sachsen | 89,357 | 1.2× |
| Hessen | 81,647 | 0.71× |
| Rheinland-Pfalz | 79,135 | 1.04× |
| Schleswig-Holstein | 58,603 | 1.08× |
| Brandenburg | 54,114 | 1.15× |
| Sachsen-Anhalt | 53,743 | 1.37× |
| Thüringen | 50,012 | 1.29× |
| Berlin | 47,428 | 0.7× |
| Mecklenburg-Vorpommern | 33,363 | 1.15× |
| Hamburg | 24,748 | 0.72× |
| Saarland | 20,963 | 1.12× |
| Bremen | 9,656 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 3.73× | Business & Career |
| Rossmann | 2.16× | Shopping |
| Progressive rock | 2.92× | Music & Radio |
| Time (magazine) | 3.02× | News |
| Saving | 2× | Business & Career |
| Artistic inspiration | 1.55× | Arts & Culture |
| Radio Sarajevo | 10.83× | Music & Radio |
| Granola | 11.24× | Food & Beverages |
| Glencore | 11.49× | Business & Career |
| Oliver Kahn | 3.57× | Sports |
| Škoda Kodiaq | 1.77× | Cars & Mobility |
| Figure painting (hobby) | 3.06× | Arts & Culture |
| Polsat | 5.93× | Movies & TV |
| Este, Veneto | 1.59× | Travel & Leisure |
| Home Delivery | 1.75× | Food & Beverages |
| Information sensitivity | 3.3× | Technology & Electronics |
| Horb am Neckar | 4.87× | Travel & Leisure |
| N'Golo Kanté | 3.02× | Sports |
| Hebe | 2.55× | Home & Garden |
| Bank account | 1.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.21 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Creativity | OPEN | 1.15 |
| DIY Mentality | THRILL | 1.14 |
| Family Orientation | CONSERVATISM | 1.09 |
| Mindfulness | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 36.7% |
| United States | 26.6% |
| Belgium | 9.5% |
See The Masked Singer audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does The Masked Singer have in Germany?
The Masked Singer has an estimated audience of 1,517,899 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Masked Singer fans?
64.1% of The Masked Singer fans are female, 35.9% are male, with an average age of 36.3 years.
Which brands do The Masked Singer fans like most?
The Masked Singer fans show strongest brand affinity for Home Office (3.73×), Rossmann (2.16×), and Progressive rock (2.92×) over the country average.
Where do The Masked Singer fans live in Germany?
The Masked Singer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 342,885), Bayern (reach 189,514), and Baden-Württemberg (reach 173,991). These three regions account for the largest share of the active audience.
What other brands do The Masked Singer fans also like?
Beyond The Masked Singer itself, the audience over-indexes on Rossmann (2.16×), Progressive rock (2.92×), Time (magazine) (3.02×), and Saving (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Masked Singer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.