Rascasse Audience Intelligence

The Masked Singer Audience in Germany

A data profile of the people who buy, follow and care about The Masked Singer in Germany — modelled from more than twelve digital signal sources. The Masked Singer has an estimated audience of 2,220,972 people in Germany.

#40among TV series in Germany#70among Movie / TV Show / Series in Germany#236in Movies & TV

The average The Masked Singer fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sarah Connor, Michael Patrick Kelly, No Angels, with strongest over-indexing on Sarah Connor (13.36× the country average).

Demographically, the The Masked Singer audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Masked Singer fan in Germany is more female, around 37.4 years old, with strong Mindfulness tendencies and a notable affinity for Sarah Connor.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Masked Singer profile in Germany.

Audience size
2.2M
in Germany
Gender
67.0%♀
33.0% male
Age
37.4
average years
Country rank
#2999
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Masked Singer viewers

67.0% are female, 33.0% are male, average age 37.4.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for The Masked Singer audience in Germany
MetricValue
Female67.0%
Male33.0%
Average age37.4
Estimated audience size2,220,972
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the The Masked Singer audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3924%
40-4924%
50+11%
Fig. 04

Worldwide distribution

44.7%

of the worldwide The Masked Singer audience comes from Germany.

Worldwide audience distribution share by country for The Masked Singer
CountryShare
Germany44.7%
United States20.4%
Netherlands7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Masked Singer audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Masked Singer fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~60K1.39×
02Thüringen~50K1.29×
03Sachsen~100K1.19×
04Mecklenburg-Vorpommern~40K1.18×
05Saarland~20K1.17×
06Brandenburg~60K1.13×
07Schleswig-Holstein~60K1.08×
08Niedersachsen~200K1.07×
09Rheinland-Pfalz~90K1.03×
10Nordrhein-Westfalen~400K1.00×
11Baden-Württemberg~200K0.83×
12Bremen~10K0.79×
13Bayern~200K0.76×
14Hamburg~30K0.72×
15Hessen~90K0.71×
16Berlin~50K0.67×
Fig. 06

Affinity by region

Affinity by region — The Masked Singer, Germany
0.67×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Masked Singer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Masked Singer audience
#·InterestCategoryAffinity×
01Me Before YouMovies & TV15.57×
02Michael Patrick KellyMusic & Radio14.12×
03Bosse (musician)Music & Radio13.94×
04KamradMusic & Radio13.47×
05Sarah ConnorMusic & Radio13.36×
06Yvonne CatterfeldMusic & Radio12.88×
07No AngelsMusic & Radio11.79×
08DJ BoBoMusic & Radio10.52×
09Rea GarveyMusic & Radio10.48×
10Max GiesingerMusic & Radio9.58×
11Alvaro SolerMusic & Radio9.23×
12Mark ForsterMusic & Radio8.72×
13Johannes OerdingMusic & Radio7.39×
14Jeanette BiedermannMusic & Radio6.81×
15Lena Meyer-LandrutMusic & Radio6.69×
16Nina ChubaMusic & Radio5.88×
17Barbara SchönebergerMovies & TV5.60×
18Roland KaiserMusic & Radio4.79×
19HugendubelShopping3.93×
20Helene FischerMusic & Radio3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Masked Singer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Masked Singer audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.34×
Convenience OrientationPREMIUM1.22×
Community OrientationOPEN1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Masked Singer audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Risk AppetiteTHRILL0.78×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Masked Singer have in Germany?

The Masked Singer has an estimated audience of 2,220,972 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Masked Singer viewers?

67.0% of The Masked Singer fans are female, 33.0% are male, with an average age of 37.4 years.

03

Which brands do The Masked Singer fans like most?

The Masked Singer fans show strongest brand affinity for Sarah Connor (13.36×), Michael Patrick Kelly (14.12×), and No Angels (11.79×) over the country average.

04

Where do The Masked Singer fans live in Germany?

The Masked Singer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Masked Singer fans also like?

Beyond The Masked Singer itself, the audience over-indexes on Michael Patrick Kelly (14.12×), No Angels (11.79×), Yvonne Catterfeld (12.88×), and Lena Meyer-Landrut (6.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See The Masked Singer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Masked Singer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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