Rascasse Audience Intelligence

Max Giesinger Audience in Germany

A data profile of the people who buy, follow and care about Max Giesinger in Germany — modelled from more than twelve digital signal sources. Max Giesinger has an estimated audience of 1,311,256 people in Germany.

#42among Pop in Germany#587among Person in Germany#479in Music & Radio

The average Max Giesinger fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Wincent Weiss, Hecht, Nico Santos, with strongest over-indexing on Wincent Weiss (28.52× the country average).

Demographically, the Max Giesinger audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Max Giesinger fan in Germany is more female, around 36.9 years old, with strong Tradition tendencies and a notable affinity for Wincent Weiss.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Max Giesinger profile in Germany.

Audience size
1.3M
in Germany
Gender
75.8%♀
24.2% male
Age
36.9
average years
Country rank
#5062
Person in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Max Giesinger fans

75.8% are female, 24.2% are male, average age 36.9.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Max Giesinger audience in Germany
MetricValue
Female75.8%
Male24.2%
Average age36.9
Estimated audience size1,311,256
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Max Giesinger audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3922%
40-4922%
50+12%
Fig. 04

Worldwide distribution

84.3%

of the worldwide Max Giesinger audience comes from Germany.

Worldwide audience distribution share by country for Max Giesinger
CountryShare
Germany84.3%
Austria3.3%
Switzerland3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Max Giesinger audience in Germany is strongest.

Fig. 05

Top regions by affinity

Max Giesinger fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~70K1.53×
02Niedersachsen~100K1.20×
03Hamburg~30K1.16×
04Thüringen~40K1.14×
05Sachsen-Anhalt~40K1.12×
06Baden-Württemberg~200K1.09×
07Sachsen~70K1.09×
08Mecklenburg-Vorpommern~30K1.04×
09Brandenburg~40K1.01×
10Nordrhein-Westfalen~300K0.94×
11Saarland~10K0.92×
12Bayern~200K0.79×
13Hessen~80K0.79×
14Rheinland-Pfalz~50K0.79×
15Bremen~9K0.78×
16Berlin~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Max Giesinger, Germany
0.70×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Max Giesinger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Max Giesinger audience
#·InterestCategoryAffinity×
01WilhelmineMusic & Radio46.34×
02LotteMusic & Radio33.57×
03HechtMusic & Radio33.04×
04Deine FreundeMusic & Radio32.61×
05MilowMusic & Radio32.37×
06Max MutzkeMusic & Radio29.32×
07Wincent WeissMusic & Radio28.52×
08Alvaro SolerMusic & Radio25.40×
09Nico SantosMusic & Radio22.01×
10Michael SchulteMusic & Radio18.63×
11Johannes OerdingMusic & Radio14.22×
12Mark ForsterMusic & Radio11.55×
13Rea GarveyMusic & Radio10.18×
14The Masked SingerMovies & TV9.58×
15Sarah ConnorMusic & Radio8.80×
16Gil OfarimMusic & Radio7.97×
17In aller FreundschaftMovies & TV5.65×
18Roland KaiserMusic & Radio5.62×
19Thomas GottschalkMovies & TV4.44×
20Helene FischerMusic & Radio3.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Max Giesinger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Max Giesinger audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.30×
Community OrientationOPEN1.26×
MindfulnessBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Max Giesinger audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.54×
Need for SecurityCONSERVATISM0.59×
Luxury OrientationPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Max Giesinger have in Germany?

Max Giesinger has an estimated audience of 1,311,256 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Max Giesinger fans?

75.8% of Max Giesinger fans are female, 24.2% are male, with an average age of 36.9 years.

03

Which brands do Max Giesinger fans like most?

Max Giesinger fans show strongest brand affinity for Wincent Weiss (28.52×), Hecht (33.04×), and Nico Santos (22.01×) over the country average.

04

Where do Max Giesinger fans live in Germany?

Max Giesinger fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Max Giesinger fans also like?

Beyond Max Giesinger itself, the audience over-indexes on Hecht (33.04×), Nico Santos (22.01×), Alvaro Soler (25.4×), and Max Mutzke (29.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Max Giesinger audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Max Giesinger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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