Max Giesinger Audience in Germany

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Max Giesinger has an estimated audience of 1,281,705 people in Germany. 75.8% are female, 24.2% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Wincent Weiss, Hecht, Nico Santos, Alvaro Soler, Max Mutzke.

The average Max Giesinger fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Wincent Weiss, Hecht, Nico Santos, with strongest over-indexing on Wincent Weiss (28.52× the country average). Demographically, the Max Giesinger audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Tradition, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Max Giesinger fans

Demographic split for Max Giesinger audience in Germany
MetricValue
Female75.8%
Male24.2%
Average age36.9
Estimated audience size1,281,705

Audience persona

The typical Max Giesinger fan in Germany is more female, around 36.9 years old, with strong Tradition tendencies and a notable affinity for Wincent Weiss.

Top regions in Germany

Top regions ranked by reach for Max Giesinger in Germany
RegionReachAffinity
Nordrhein-Westfalen287,9381.03×
Baden-Württemberg193,7001.11×
Bayern173,5570.84×
Niedersachsen148,3211.19×
Hessen83,1430.85×
Sachsen70,6291.12×
Schleswig-Holstein68,1401.48×
Berlin42,6420.74×
Brandenburg41,4561.04×
Rheinland-Pfalz41,1590.64×
Thüringen39,2981.2×
Sachsen-Anhalt34,6211.04×
Hamburg34,4711.19×
Mecklenburg-Vorpommern24,3200.99×
Saarland12,6080.8×
Bremen7,8670.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Max Giesinger audience
BrandAffinityCategory
Wincent Weiss28.52×Music & Radio
Hecht33.04×Music & Radio
Nico Santos22.01×Music & Radio
Alvaro Soler25.4×Music & Radio
Max Mutzke29.32×Music & Radio
Lotte33.57×Music & Radio
Johannes Oerding14.22×Music & Radio
Gil Ofarim7.97×Music & Radio
Deine Freunde32.61×Music & Radio
Roland Kaiser5.62×Music & Radio
Mark Forster11.55×Music & Radio
Milow32.37×Music & Radio
Rea Garvey10.18×Music & Radio
Wilhelmine46.34×Music & Radio
Michael Schulte18.63×Music & Radio
Joris26.53×Music & Radio
Thomas Gottschalk4.44×Movies & TV
In aller Freundschaft5.65×Movies & TV
The Masked Singer9.58×Movies & TV
Let's Dance (German TV series)3.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Max Giesinger audience
TraitClusterScore
TraditionCONSERVATISM1.48
CreativityOPEN1.26
MindfulnessBALANCE1.13
Healthy LifestyleBALANCE1.09
DIY MentalityTHRILL1.09
Sports ActivityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Max Giesinger
CountryShare
Germany84.0%
Austria3.3%
Switzerland3.2%

See Max Giesinger audiences in other countries

More Pop audiences in Germany

Frequently asked questions

How many fans does Max Giesinger have in Germany?

Max Giesinger has an estimated audience of 1,281,705 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Max Giesinger fans?

75.8% of Max Giesinger fans are female, 24.2% are male, with an average age of 36.9 years.

Which brands do Max Giesinger fans like most?

Max Giesinger fans show strongest brand affinity for Wincent Weiss (28.52×), Hecht (33.04×), and Nico Santos (22.01×) over the country average.

Where do Max Giesinger fans live in Germany?

Max Giesinger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 287,938), Baden-Württemberg (reach 193,700), and Bayern (reach 173,557). These three regions account for the largest share of the active audience.

What other brands do Max Giesinger fans also like?

Beyond Max Giesinger itself, the audience over-indexes on Hecht (33.04×), Nico Santos (22.01×), Alvaro Soler (25.4×), and Max Mutzke (29.32×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Max Giesinger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.