Max Giesinger Audience in Germany
Max Giesinger has an estimated audience of 1,281,705 people in Germany. 75.8% are female, 24.2% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Wincent Weiss, Hecht, Nico Santos, Alvaro Soler, Max Mutzke.
The average Max Giesinger fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Wincent Weiss, Hecht, Nico Santos, with strongest over-indexing on Wincent Weiss (28.52× the country average). Demographically, the Max Giesinger audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Tradition, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Max Giesinger fans
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 36.9 |
| Estimated audience size | 1,281,705 |
Audience persona
The typical Max Giesinger fan in Germany is more female, around 36.9 years old, with strong Tradition tendencies and a notable affinity for Wincent Weiss.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 287,938 | 1.03× |
| Baden-Württemberg | 193,700 | 1.11× |
| Bayern | 173,557 | 0.84× |
| Niedersachsen | 148,321 | 1.19× |
| Hessen | 83,143 | 0.85× |
| Sachsen | 70,629 | 1.12× |
| Schleswig-Holstein | 68,140 | 1.48× |
| Berlin | 42,642 | 0.74× |
| Brandenburg | 41,456 | 1.04× |
| Rheinland-Pfalz | 41,159 | 0.64× |
| Thüringen | 39,298 | 1.2× |
| Sachsen-Anhalt | 34,621 | 1.04× |
| Hamburg | 34,471 | 1.19× |
| Mecklenburg-Vorpommern | 24,320 | 0.99× |
| Saarland | 12,608 | 0.8× |
| Bremen | 7,867 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wincent Weiss | 28.52× | Music & Radio |
| Hecht | 33.04× | Music & Radio |
| Nico Santos | 22.01× | Music & Radio |
| Alvaro Soler | 25.4× | Music & Radio |
| Max Mutzke | 29.32× | Music & Radio |
| Lotte | 33.57× | Music & Radio |
| Johannes Oerding | 14.22× | Music & Radio |
| Gil Ofarim | 7.97× | Music & Radio |
| Deine Freunde | 32.61× | Music & Radio |
| Roland Kaiser | 5.62× | Music & Radio |
| Mark Forster | 11.55× | Music & Radio |
| Milow | 32.37× | Music & Radio |
| Rea Garvey | 10.18× | Music & Radio |
| Wilhelmine | 46.34× | Music & Radio |
| Michael Schulte | 18.63× | Music & Radio |
| Joris | 26.53× | Music & Radio |
| Thomas Gottschalk | 4.44× | Movies & TV |
| In aller Freundschaft | 5.65× | Movies & TV |
| The Masked Singer | 9.58× | Movies & TV |
| Let's Dance (German TV series) | 3.84× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.48 |
| Creativity | OPEN | 1.26 |
| Mindfulness | BALANCE | 1.13 |
| Healthy Lifestyle | BALANCE | 1.09 |
| DIY Mentality | THRILL | 1.09 |
| Sports Activity | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.0% |
| Austria | 3.3% |
| Switzerland | 3.2% |
See Max Giesinger audiences in other countries
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Frequently asked questions
How many fans does Max Giesinger have in Germany?
Max Giesinger has an estimated audience of 1,281,705 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Max Giesinger fans?
75.8% of Max Giesinger fans are female, 24.2% are male, with an average age of 36.9 years.
Which brands do Max Giesinger fans like most?
Max Giesinger fans show strongest brand affinity for Wincent Weiss (28.52×), Hecht (33.04×), and Nico Santos (22.01×) over the country average.
Where do Max Giesinger fans live in Germany?
Max Giesinger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 287,938), Baden-Württemberg (reach 193,700), and Bayern (reach 173,557). These three regions account for the largest share of the active audience.
What other brands do Max Giesinger fans also like?
Beyond Max Giesinger itself, the audience over-indexes on Hecht (33.04×), Nico Santos (22.01×), Alvaro Soler (25.4×), and Max Mutzke (29.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Max Giesinger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.