Hecht Audience in Germany
Hecht has an estimated audience of 820,258 people in Germany. 66.2% are female, 33.8% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Progressive rock, Time (magazine), Handmade Gifts.
The average Hecht fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Progressive rock, with strongest over-indexing on Rossmann (1.79× the country average). Demographically, the Hecht audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Mindfulness, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Hecht fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 37.0 |
| Estimated audience size | 820,258 |
Audience persona
The typical Hecht fan in Germany is more female, around 37.0 years old, with strong Mindfulness tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 157,686 | 0.88× |
| Bayern | 151,608 | 1.15× |
| Baden-Württemberg | 104,496 | 0.93× |
| Niedersachsen | 84,114 | 1.06× |
| Hessen | 48,622 | 0.78× |
| Sachsen | 47,401 | 1.18× |
| Berlin | 35,994 | 0.98× |
| Rheinland-Pfalz | 33,596 | 0.82× |
| Brandenburg | 32,240 | 1.27× |
| Schleswig-Holstein | 28,557 | 0.97× |
| Mecklenburg-Vorpommern | 26,278 | 1.68× |
| Sachsen-Anhalt | 21,202 | 1× |
| Hamburg | 19,255 | 1.04× |
| Thüringen | 18,187 | 0.87× |
| Saarland | 6,811 | 0.68× |
| Bremen | 5,118 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.79× | Shopping |
| Home Office | 2.39× | Business & Career |
| Progressive rock | 2.09× | Music & Radio |
| Time (magazine) | 2.28× | News |
| Handmade Gifts | 2.24× | Kids & Family |
| Granola | 9.12× | Food & Beverages |
| 3D printing | 2× | Technology & Electronics |
| Oliver Kahn | 3.15× | Sports |
| Loincloth | 2.34× | Fashion & Accessoires |
| Mortal Kombat: Annihilation | 28.06× | Games |
| Gudrun Sjödén | 2× | Fashion & Accessoires |
| Information sensitivity | 3.16× | Technology & Electronics |
| Polsat | 4.93× | Movies & TV |
| Ireen Sheer | 1.64× | Music & Radio |
| N'Golo Kanté | 3.07× | Sports |
| Radio Sarajevo | 4.46× | Music & Radio |
| Ho, Ghana | 2.28× | Travel & Leisure |
| International Facility Management Association | 11.95× | Business & Career |
| Hard Knocks | 13.21× | Movies & TV |
| Wim Hof | 3.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.14 |
| Creativity | OPEN | 1.1 |
| LGBTQ+ Identity | OPEN | 1.08 |
| Sports Activity | POWER | 1.08 |
| DIY Mentality | THRILL | 1.06 |
| Healthy Lifestyle | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 45.6% |
| Switzerland | 12.1% |
| Austria | 5.7% |
See Hecht audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Hecht have in Germany?
Hecht has an estimated audience of 820,258 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hecht fans?
66.2% of Hecht fans are female, 33.8% are male, with an average age of 37.0 years.
Which brands do Hecht fans like most?
Hecht fans show strongest brand affinity for Rossmann (1.79×), Home Office (2.39×), and Progressive rock (2.09×) over the country average.
Where do Hecht fans live in Germany?
Hecht fans in Germany are most concentrated in Nordrhein-Westfalen (reach 157,686), Bayern (reach 151,608), and Baden-Württemberg (reach 104,496). These three regions account for the largest share of the active audience.
What other brands do Hecht fans also like?
Beyond Hecht itself, the audience over-indexes on Home Office (2.39×), Progressive rock (2.09×), Time (magazine) (2.28×), and Handmade Gifts (2.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hecht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.