Hecht Audience in Germany
Hecht has an estimated audience of 820,258 people in Germany. 66.2% are female, 33.8% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Max Giesinger, Johannes Oerding, Roland Kaiser, Rea Garvey, Michael Patrick Kelly.
The average Hecht fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Max Giesinger, Johannes Oerding, Roland Kaiser, with strongest over-indexing on Max Giesinger (28.06× the country average). Demographically, the Hecht audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Mindfulness, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Hecht fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 37.0 |
| Estimated audience size | 820,258 |
Audience persona
The typical Hecht fan in Germany is more female, around 37.0 years old, with strong Mindfulness tendencies and a notable affinity for Max Giesinger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 157,686 | 0.88× |
| Bayern | 151,608 | 1.15× |
| Baden-Württemberg | 104,496 | 0.93× |
| Niedersachsen | 84,114 | 1.06× |
| Hessen | 48,622 | 0.78× |
| Sachsen | 47,401 | 1.18× |
| Berlin | 35,994 | 0.98× |
| Rheinland-Pfalz | 33,596 | 0.82× |
| Brandenburg | 32,240 | 1.27× |
| Schleswig-Holstein | 28,557 | 0.97× |
| Mecklenburg-Vorpommern | 26,278 | 1.68× |
| Sachsen-Anhalt | 21,202 | 1× |
| Hamburg | 19,255 | 1.04× |
| Thüringen | 18,187 | 0.87× |
| Saarland | 6,811 | 0.68× |
| Bremen | 5,118 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Max Giesinger | 28.06× | Music & Radio |
| Johannes Oerding | 18.46× | Music & Radio |
| Roland Kaiser | 8.65× | Music & Radio |
| Rea Garvey | 8.24× | Music & Radio |
| Michael Patrick Kelly | 6.72× | Music & Radio |
| Lotte | 14.04× | Music & Radio |
| Mary Roos | 7.26× | Music & Radio |
| RTL Television | 2.85× | Movies & TV |
| Let's Dance (German TV series) | 2.69× | Movies & TV |
| Mark Forster | 6.18× | Music & Radio |
| Spiegel Online | 1.67× | News |
| Helene Fischer | 2.19× | Music & Radio |
| Gute Zeiten, schlechte Zeiten | 2.39× | Movies & TV |
| Thomas Anders | 4.19× | Music & Radio |
| Pur (band) | 9.9× | Music & Radio |
| Ufo361 | 13.21× | Music & Radio |
| House music | 1.89× | Music & Radio |
| Michael Schulte | 9.12× | Music & Radio |
| Fruit of the Loom | 10.29× | Fashion & Accessoires |
| Florian Silbereisen | 2.28× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.14 |
| Creativity | OPEN | 1.1 |
| LGBTQ+ Identity | OPEN | 1.08 |
| Sports Activity | POWER | 1.08 |
| DIY Mentality | THRILL | 1.06 |
| Healthy Lifestyle | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 45.6% |
| Switzerland | 12.1% |
| Austria | 5.7% |
See Hecht audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Hecht have in Germany?
Hecht has an estimated audience of 820,258 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hecht fans?
66.2% of Hecht fans are female, 33.8% are male, with an average age of 37.0 years.
Which brands do Hecht fans like most?
Hecht fans show strongest brand affinity for Max Giesinger (28.06×), Johannes Oerding (18.46×), and Roland Kaiser (8.65×) over the country average.
Where do Hecht fans live in Germany?
Hecht fans in Germany are most concentrated in Nordrhein-Westfalen (reach 157,686), Bayern (reach 151,608), and Baden-Württemberg (reach 104,496). These three regions account for the largest share of the active audience.
What other brands do Hecht fans also like?
Beyond Hecht itself, the audience over-indexes on Johannes Oerding (18.46×), Roland Kaiser (8.65×), Rea Garvey (8.24×), and Michael Patrick Kelly (6.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hecht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.