Wirtz Audience in Germany
Wirtz has an estimated audience of 1,567,925 people in Germany. 36.3% are female, 63.7% are male, average age 40.7. Top brand affinities: Dog breed, Oliver Kahn, Saving, Granola, Glencore.
Top brand affinities include Dog breed, Oliver Kahn, Saving, with strongest over-indexing on Dog breed (1.71× the country average). Demographically, the Wirtz audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Wirtz fans
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 40.7 |
| Estimated audience size | 1,567,925 |
Audience persona
The typical Wirtz fan in Germany is more male, around 40.7 years old, with strong Pet Ownership tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.71× | Pets & Animals |
| Oliver Kahn | 5.25× | Sports |
| Saving | 2× | Business & Career |
| Granola | 11.2× | Food & Beverages |
| Glencore | 13.64× | Business & Career |
| Urban Outfitters | 1.76× | Shopping |
| Urban horticulture | 1.52× | Home & Garden |
| Car Seat Headrest | 20.84× | Music & Radio |
| Winemaking | 3.58× | Food & Beverages |
| Škoda Kodiaq | 1.58× | Cars & Mobility |
| Home Delivery | 1.72× | Food & Beverages |
| Information sensitivity | 3.26× | Technology & Electronics |
| Esra Erol | 3.32× | Movies & TV |
| N'Golo Kanté | 3.06× | Sports |
| myDealZ | 1.52× | Shopping |
| Whataburger | 3.08× | Food & Beverages |
| Gloria | 2.34× | Music & Radio |
| Preacher (comics) | 3.36× | Literature |
| Emperor Entertainment Group | 1.86× | Business & Career |
| Figure painting (hobby) | 1.86× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.19 |
| Healthy Lifestyle | BALANCE | 1.09 |
| LGBTQ+ Identity | OPEN | 1.07 |
| Tradition | CONSERVATISM | 1.05 |
| Individualism | JOY | 1.04 |
| Patriotism | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.5% |
| United Kingdom | 13.8% |
| United States | 5.6% |
See Wirtz audiences in other countries
More Singer-songwriter audiences in Germany
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
- Dua Lipa (1,936,216)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wirtz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.