Rascasse Audience Intelligence

Nico Santos Audience in Germany

A data profile of the people who buy, follow and care about Nico Santos in Germany — modelled from more than twelve digital signal sources. Nico Santos has an estimated audience of 1,432,947 people in Germany.

#40among Pop in Germany#507among Person in Germany#432in Music & Radio

The average Nico Santos fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Max Giesinger, Wincent Weiss, Julia Beautx, with strongest over-indexing on Max Giesinger (22.02× the country average).

Demographically, the Nico Santos audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nico Santos fan in Germany is more female, around 33.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Max Giesinger.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nico Santos profile in Germany.

Audience size
1.4M
in Germany
Gender
63.1%♀
36.9% male
Age
33.5
average years
Country rank
#4655
Person in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nico Santos fans

63.1% are female, 36.9% are male, average age 33.5.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Nico Santos audience in Germany
MetricValue
Female63.1%
Male36.9%
Average age33.5
Estimated audience size1,432,947
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Nico Santos audience in Germany
Age bracketShare%
16-1933%
20-2922%
30-3920%
40-4917%
50+8%
Fig. 04

Worldwide distribution

67.1%

of the worldwide Nico Santos audience comes from Germany.

Worldwide audience distribution share by country for Nico Santos
CountryShare
Germany67.1%
Austria6.4%
Switzerland5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nico Santos audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nico Santos fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.22×
02Nordrhein-Westfalen~300K1.14×
03Baden-Württemberg~200K1.14×
04Schleswig-Holstein~60K1.14×
05Hamburg~40K1.13×
06Bremen~10K1.10×
07Rheinland-Pfalz~70K1.04×
08Bayern~200K1.00×
09Brandenburg~40K0.95×
10Sachsen~60K0.94×
11Saarland~20K0.92×
12Hessen~100K0.90×
13Sachsen-Anhalt~30K0.88×
14Berlin~50K0.87×
15Thüringen~30K0.87×
16Mecklenburg-Vorpommern~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Nico Santos, Germany
0.83×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nico Santos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nico Santos audience
#·InterestCategoryAffinity×
01Max GiesingerMusic & Radio22.02×
02HechtMusic & Radio10.23×
03Wincent WeissMusic & Radio9.74×
04Julia BeautxInternet & Social Media9.31×
05Michael Patrick KellyMusic & Radio8.43×
06Alvaro SolerMusic & Radio8.10×
07Johannes OerdingMusic & Radio7.45×
08The Masked SingerMovies & TV7.23×
09Mark ForsterMusic & Radio6.53×
10Sarah ConnorMusic & Radio5.45×
11Gil OfarimMusic & Radio5.15×
12Let's Dance (German TV series)Movies & TV3.24×
13Gute Zeiten, schlechte ZeitenMovies & TV3.19×
14Collien Ulmen-FernandesMovies & TV2.85×
15Roland KaiserMusic & Radio2.76×
16Helene FischerMusic & Radio2.65×
17DeichmannShopping2.14×
18SportsSports1.78×
19Harry PotterMovies & TV1.76×
20Borussia DortmundSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nico Santos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nico Santos audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.20×
ExtroversionTHRILL1.20×
Pet OwnershipJOY1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nico Santos audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.66×
Quality AwarenessPREMIUM0.67×
Early Adopter MentalityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nico Santos have in Germany?

Nico Santos has an estimated audience of 1,432,947 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nico Santos fans?

63.1% of Nico Santos fans are female, 36.9% are male, with an average age of 33.5 years.

03

Which brands do Nico Santos fans like most?

Nico Santos fans show strongest brand affinity for Max Giesinger (22.02×), Wincent Weiss (9.74×), and Julia Beautx (9.31×) over the country average.

04

Where do Nico Santos fans live in Germany?

Nico Santos fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nico Santos fans also like?

Beyond Nico Santos itself, the audience over-indexes on Wincent Weiss (9.74×), Julia Beautx (9.31×), Sarah Connor (5.45×), and Michael Patrick Kelly (8.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Nico Santos audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nico Santos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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