Nico Santos Audience in Germany
Nico Santos has an estimated audience of 1,370,181 people in Germany. 70.1% are female, 29.9% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Max Giesinger, Wincent Weiss, Michael Patrick Kelly, Gil Ofarim, Julia Beautx.
The average Nico Santos fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Max Giesinger, Wincent Weiss, Michael Patrick Kelly, with strongest over-indexing on Max Giesinger (22.02× the country average). Demographically, the Nico Santos audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Healthy Lifestyle, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Nico Santos fans
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 34.3 |
| Estimated audience size | 1,370,181 |
Audience persona
The typical Nico Santos fan in Germany is more female, around 34.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Max Giesinger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 351,717 | 1.17× |
| Baden-Württemberg | 228,511 | 1.22× |
| Bayern | 221,843 | 1.01× |
| Niedersachsen | 174,245 | 1.31× |
| Hessen | 98,455 | 0.94× |
| Rheinland-Pfalz | 72,482 | 1.06× |
| Sachsen | 61,927 | 0.92× |
| Schleswig-Holstein | 55,583 | 1.13× |
| Berlin | 53,018 | 0.87× |
| Brandenburg | 37,582 | 0.88× |
| Hamburg | 37,233 | 1.2× |
| Sachsen-Anhalt | 29,252 | 0.82× |
| Thüringen | 28,676 | 0.82× |
| Mecklenburg-Vorpommern | 19,199 | 0.73× |
| Bremen | 13,615 | 1.16× |
| Saarland | 12,528 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Max Giesinger | 22.02× | Music & Radio |
| Wincent Weiss | 9.74× | Music & Radio |
| Michael Patrick Kelly | 8.43× | Music & Radio |
| Gil Ofarim | 5.15× | Music & Radio |
| Julia Beautx | 9.31× | Internet & Social Media |
| Sports | 1.78× | Sports |
| Borussia Dortmund | 1.59× | Sports |
| Johannes Oerding | 7.45× | Music & Radio |
| Let's Dance (German TV series) | 3.24× | Movies & TV |
| Harry Potter | 1.76× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 3.19× | Movies & TV |
| Hecht | 10.23× | Music & Radio |
| The Masked Singer | 7.23× | Movies & TV |
| Helene Fischer | 2.65× | Music & Radio |
| Finch | 3.29× | Music & Radio |
| Mark Forster | 6.53× | Music & Radio |
| Max Mutzke | 9.58× | Music & Radio |
| Young Sheldon | 3.82× | Movies & TV |
| Alvaro Soler | 8.1× | Music & Radio |
| Deichmann | 2.14× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.09 |
| Creativity | OPEN | 1.09 |
| DIY Mentality | THRILL | 1.07 |
| Sports Activity | POWER | 1.05 |
| Sustainability | BALANCE | 1.04 |
| LGBTQ+ Identity | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 66.2% |
| United States | 7.3% |
| Austria | 5.2% |
See Nico Santos audiences in other countries
More Pop audiences in Germany
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- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Nico Santos have in Germany?
Nico Santos has an estimated audience of 1,370,181 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Nico Santos fans?
70.1% of Nico Santos fans are female, 29.9% are male, with an average age of 34.3 years.
Which brands do Nico Santos fans like most?
Nico Santos fans show strongest brand affinity for Max Giesinger (22.02×), Wincent Weiss (9.74×), and Michael Patrick Kelly (8.43×) over the country average.
Where do Nico Santos fans live in Germany?
Nico Santos fans in Germany are most concentrated in Nordrhein-Westfalen (reach 351,717), Baden-Württemberg (reach 228,511), and Bayern (reach 221,843). These three regions account for the largest share of the active audience.
What other brands do Nico Santos fans also like?
Beyond Nico Santos itself, the audience over-indexes on Wincent Weiss (9.74×), Michael Patrick Kelly (8.43×), Gil Ofarim (5.15×), and Julia Beautx (9.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nico Santos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.