Harry Potter (film series) Audience in Germany
Harry Potter (film series) has an estimated audience of 3,380,292 people in Germany. 65.3% are female, 34.7% are male, average age 30.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scooby-Doo, TikTok, Stranger Things, Game of Thrones, Superman.
The average Harry Potter (film series) fan in Germany is 30.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scooby-Doo, TikTok, Stranger Things, with strongest over-indexing on Scooby-Doo (6.48× the country average). Demographically, the Harry Potter (film series) audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action
Demographics of Harry Potter (film series) fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 30.5 |
| Estimated audience size | 3,380,292 |
Audience persona
The typical Harry Potter (film series) fan in Germany is more female, around 30.5 years old, with strong Sustainability tendencies and a notable affinity for Scooby-Doo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,187,739 | 1.14× |
| Bayern | 769,345 | 1× |
| Baden-Württemberg | 650,557 | 1× |
| Niedersachsen | 492,106 | 1.06× |
| Hessen | 347,805 | 0.96× |
| Sachsen | 249,134 | 1.07× |
| Rheinland-Pfalz | 247,262 | 1.04× |
| Berlin | 200,613 | 0.94× |
| Schleswig-Holstein | 175,249 | 1.02× |
| Brandenburg | 153,702 | 1.04× |
| Sachsen-Anhalt | 125,014 | 1.01× |
| Thüringen | 118,984 | 0.98× |
| Hamburg | 106,693 | 0.99× |
| Mecklenburg-Vorpommern | 84,823 | 0.93× |
| Saarland | 54,284 | 0.93× |
| Bremen | 36,051 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 6.48× | Movies & TV |
| TikTok | 1.81× | Internet & Social Media |
| Stranger Things | 2.86× | Movies & TV |
| Game of Thrones | 2.67× | Movies & TV |
| Superman | 2.65× | Movies & TV |
| Tagesschau | 1.67× | Movies & TV |
| Millie Bobby Brown | 3.73× | Movies & TV |
| Euphoria | 1.92× | Movies & TV |
| House of the Dragon | 2.93× | Movies & TV |
| Hogwarts Legacy | 3.73× | Games |
| Anime and manga fandom | 3.19× | Literature |
| The Wizarding World of Harry Potter (Universal Orlando Resort) | 5.71× | Travel & Leisure |
| Tom Felton | 7.79× | Movies & TV |
| Daniel Radcliffe | 5.69× | Movies & TV |
| Wonka | 2.82× | Movies & TV |
| Hogwarts | 6.11× | Literature |
| Ralph Fiennes | 5.57× | Movies & TV |
| Death in Paradise (TV series) | 5.18× | Movies & TV |
| Emma Watson | 3.96× | Movies & TV |
| Superman (TV series) | 4.53× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.41 |
| Pet Ownership | JOY | 1.2 |
| Creativity | OPEN | 1.17 |
| DIY Mentality | THRILL | 1.15 |
| Social Media Usage | JOY | 1.1 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Brazil | 7.8% |
| United Kingdom | 5.4% |
See Harry Potter (film series) audiences in other countries
- Harry Potter (film series) — United States
- Harry Potter (film series) — United Kingdom
- Harry Potter (film series) — France
- Harry Potter (film series) — Italy
- Harry Potter (film series) — Spain
- Harry Potter (film series) — Brazil
- Harry Potter (film series) — Japan
- Harry Potter (film series) — South Korea
- Harry Potter (film series) — India
More Action audiences in Germany
- Godzilla (6,364,894)
- Mission: Impossible (film series) (2,560,075)
- Oblivion (2013 film) (2,489,804)
- James Bond (2,073,433)
- Hercules (2014 film) (1,541,380)
Frequently asked questions
How many fans does Harry Potter (film series) have in Germany?
Harry Potter (film series) has an estimated audience of 3,380,292 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Harry Potter (film series) fans?
65.3% of Harry Potter (film series) fans are female, 34.7% are male, with an average age of 30.5 years.
Which brands do Harry Potter (film series) fans like most?
Harry Potter (film series) fans show strongest brand affinity for Scooby-Doo (6.48×), TikTok (1.81×), and Stranger Things (2.86×) over the country average.
Where do Harry Potter (film series) fans live in Germany?
Harry Potter (film series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,187,739), Bayern (reach 769,345), and Baden-Württemberg (reach 650,557). These three regions account for the largest share of the active audience.
What other brands do Harry Potter (film series) fans also like?
Beyond Harry Potter (film series) itself, the audience over-indexes on TikTok (1.81×), Stranger Things (2.86×), Game of Thrones (2.67×), and Superman (2.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Harry Potter (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.