Harry Potter Audience in Germany
A data profile of the people who buy, follow and care about Harry Potter in Germany — modelled from more than twelve digital signal sources. Harry Potter has an estimated audience of 25,475,962 people in Germany.
The average Harry Potter fan in Germany is 30.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Scooby-Doo, TikTok, Stranger Things, with strongest over-indexing on Scooby-Doo (6.48× the country average).
Demographically, the Harry Potter audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Harry Potter fan in Germany is more female, around 30.5 years old, with strong Pet Ownership tendencies and a notable affinity for Scooby-Doo.
At a glance
The key figures that characterise the Harry Potter profile in Germany.
Search interest · 12-month trend
Demographics of Harry Potter viewers
65.3% are female, 34.7% are male, average age 30.5.
Gender split
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 30.5 |
| Estimated audience size | 25,475,962 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 6% |
Worldwide distribution
of the worldwide Harry Potter audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 14.5% |
| Germany | 9.2% |
Geography
Where the Harry Potter audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~7M | 1.10× | |
| 02 | Niedersachsen | ~3M | 1.06× | |
| 03 | Sachsen | ~1.5M | 1.06× | |
| 04 | Schleswig-Holstein | ~1M | 1.04× | |
| 05 | Brandenburg | ~900K | 1.04× | |
| 06 | Rheinland-Pfalz | ~1.5M | 1.03× | |
| 07 | Sachsen-Anhalt | ~800K | 1.03× | |
| 08 | Baden-Württemberg | ~4M | 0.99× | |
| 09 | Thüringen | ~700K | 0.99× | |
| 10 | Bayern | ~4.5M | 0.98× | |
| 11 | Hamburg | ~600K | 0.98× | |
| 12 | Saarland | ~300K | 0.97× | |
| 13 | Hessen | ~2M | 0.95× | |
| 14 | Mecklenburg-Vorpommern | ~500K | 0.95× | |
| 15 | Berlin | ~1M | 0.91× | |
| 16 | Bremen | ~200K | 0.91× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Harry Potter audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tom Felton | Movies & TV | 7.79× | ||
| 02 | Lego Harry Potter | Movies & TV | 6.94× | ||
| 03 | Scooby-Doo | Movies & TV | 6.48× | ||
| 04 | J. K. Rowling | Literature | 6.24× | ||
| 05 | Daniel Radcliffe | Movies & TV | 5.69× | ||
| 06 | Ralph Fiennes | Movies & TV | 5.57× | ||
| 07 | Emma Watson | Movies & TV | 3.96× | ||
| 08 | Millie Bobby Brown | Movies & TV | 3.73× | ||
| 09 | Harry Styles | Music & Radio | 3.51× | ||
| 10 | Anime and manga fandom | Literature | 3.19× | ||
| 11 | Stranger Things | Movies & TV | 2.86× | ||
| 12 | Game of Thrones | Movies & TV | 2.67× | ||
| 13 | Superman | Movies & TV | 2.65× | ||
| 14 | Pokémon | Games | 2.29× | ||
| 15 | Manga | Literature | 2.23× | ||
| 16 | Comics | Literature | 2.02× | ||
| 17 | TikTok | Internet & Social Media | 1.81× | ||
| 18 | Hugendubel | Shopping | 1.78× | ||
| 19 | Dog walking | Pets & Animals | 1.73× | ||
| 20 | Tagesschau | Movies & TV | 1.67× |
Personality of the Harry Potter audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.49× | |
| Extroversion | THRILL | 1.45× | |
| Sustainability | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.63× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Career Orientation | POWER | 0.77× |
Frequently asked questions
How many fans does Harry Potter have in Germany?
Harry Potter has an estimated audience of 25,475,962 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Harry Potter viewers?
65.3% of Harry Potter fans are female, 34.7% are male, with an average age of 30.5 years.
Which brands do Harry Potter fans like most?
Harry Potter fans show strongest brand affinity for Scooby-Doo (6.48×), TikTok (1.81×), and Stranger Things (2.86×) over the country average.
Where do Harry Potter fans live in Germany?
Harry Potter fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~7M), Bayern (reach ~4.5M), and Baden-Württemberg (reach ~4M). These three regions account for the largest share of the active audience.
What other brands do Harry Potter fans also like?
Beyond Harry Potter itself, the audience over-indexes on TikTok (1.81×), Stranger Things (2.86×), Game of Thrones (2.67×), and Millie Bobby Brown (3.73×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Harry Potter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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