Anime and manga fandom Audience in Germany
Anime and manga fandom has an estimated audience of 4,966,931 people in Germany. 44.8% are female, 55.2% are male, average age 31.5. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Anime convention, One Piece, Anime & Cosplay, KPop Demon Hunters, Hunter × Hunter.
The average Anime and manga fandom fan in Germany is 31.5 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Anime convention, One Piece, Anime & Cosplay, with strongest over-indexing on Anime convention (13.05× the country average). Demographically, the Anime and manga fandom audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Anime and manga fandom fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 31.5 |
| Estimated audience size | 4,966,931 |
Audience persona
The typical Anime and manga fandom fan in Germany is more male, around 31.5 years old, with strong Sustainability tendencies and a notable affinity for Anime convention.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 353,425 | 0.52× |
| Nordrhein-Westfalen | 237,576 | 0.22× |
| Bayern | 174,442 | 0.22× |
| Thüringen | 171,913 | 1.36× |
| Brandenburg | 166,884 | 1.08× |
| Rheinland-Pfalz | 164,433 | 0.66× |
| Sachsen-Anhalt | 163,687 | 1.27× |
| Niedersachsen | 150,661 | 0.31× |
| Saarland | 147,203 | 2.41× |
| Bremen | 144,457 | 3.4× |
| Mecklenburg-Vorpommern | 143,964 | 1.52× |
| Sachsen | 143,080 | 0.59× |
| Schleswig-Holstein | 140,831 | 0.79× |
| Hessen | 123,683 | 0.33× |
| Berlin | 100,805 | 0.45× |
| Hamburg | 97,085 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anime convention | 13.05× | Literature |
| One Piece | 9.06× | Movies & TV |
| Anime & Cosplay | 12.22× | Fashion & Accessoires |
| KPop Demon Hunters | 6.64× | Movies & TV |
| Hunter × Hunter | 13.85× | Literature |
| My Hero Academia | 15.02× | Literature |
| Crunchyroll | 8.97× | Games |
| Dragon Ball Z | 10.46× | Movies & TV |
| Harry Potter | 2.44× | Movies & TV |
| Shōnen manga | 10.16× | Literature |
| Naruto Uzumaki | 13.94× | Literature |
| Japanese popular culture | 9× | Travel & Leisure |
| Otaku | 6.88× | Literature |
| Dragon Ball (anime) | 13.24× | Movies & TV |
| Naruto | 10.6× | Literature |
| Cosplay | 7.12× | Games |
| Reading | 1.91× | Literature |
| Sasuke Uchiha | 14.62× | Literature |
| Pokémon | 4.72× | Games |
| Manga | 4.52× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.24 |
| Urban Lifestyle | OPEN | 1.18 |
| Extroversion | THRILL | 1.09 |
| Social Media Usage | JOY | 1.03 |
| Sports Activity | POWER | 1.01 |
| LGBTQ+ Identity | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| China | 18.5% |
| Japan | 16.5% |
See Anime and manga fandom audiences in other countries
- Anime and manga fandom — United States
- Anime and manga fandom — United Kingdom
- Anime and manga fandom — France
- Anime and manga fandom — Italy
- Anime and manga fandom — Spain
- Anime and manga fandom — Brazil
- Anime and manga fandom — Japan
- Anime and manga fandom — South Korea
- Anime and manga fandom — India
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
Frequently asked questions
How many fans does Anime and manga fandom have in Germany?
Anime and manga fandom has an estimated audience of 4,966,931 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Anime and manga fandom fans?
44.8% of Anime and manga fandom fans are female, 55.2% are male, with an average age of 31.5 years.
Which brands do Anime and manga fandom fans like most?
Anime and manga fandom fans show strongest brand affinity for Anime convention (13.05×), One Piece (9.06×), and Anime & Cosplay (12.22×) over the country average.
Where do Anime and manga fandom fans live in Germany?
Anime and manga fandom fans in Germany are most concentrated in Baden-Württemberg (reach 353,425), Nordrhein-Westfalen (reach 237,576), and Bayern (reach 174,442). These three regions account for the largest share of the active audience.
What other brands do Anime and manga fandom fans also like?
Beyond Anime and manga fandom itself, the audience over-indexes on One Piece (9.06×), Anime & Cosplay (12.22×), KPop Demon Hunters (6.64×), and Hunter × Hunter (13.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Anime and manga fandom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.