Rascasse Audience Intelligence

Anime and manga fandom Audience in Germany

A data profile of the people who buy, follow and care about Anime and manga fandom in Germany — modelled from more than twelve digital signal sources. Anime and manga fandom has an estimated audience of 4,966,931 people in Germany.

#6among Literary genre in Germany#667among Topic in Germany#21in Literature

The average Anime and manga fandom fan in Germany is 31.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Anime convention, One Piece, Anime & Cosplay, with strongest over-indexing on Anime convention (13.05× the country average).

Demographically, the Anime and manga fandom audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Anime and manga fandom fan in Germany is more male, around 31.5 years old, with strong Extroversion tendencies and a notable affinity for Anime convention.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anime and manga fandom profile in Germany.

Audience size
5M
in Germany
Gender
44.8%♀
55.2% male
Age
31.5
average years
Country rank
#1066
Topic in Germany
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Anime and manga fandom fans

44.8% are female, 55.2% are male, average age 31.5.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Anime and manga fandom audience in Germany
MetricValue
Female44.8%
Male55.2%
Average age31.5
Estimated audience size4,966,931
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Anime and manga fandom audience in Germany
Age bracketShare%
16-1939%
20-2924%
30-3916%
40-4912%
50+8%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Anime and manga fandom audience comes from Germany.

Worldwide audience distribution share by country for Anime and manga fandom
CountryShare
United States18.7%
China18.5%
Japan16.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anime and manga fandom audience in Germany is strongest.

Fig. 05

Top regions by affinity

Anime and manga fandom fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~60K1.42×
02Saarland~80K1.25×
03Mecklenburg-Vorpommern~100K1.09×
04Thüringen~100K1.06×
05Sachsen-Anhalt~100K1.05×
06Brandenburg~200K1.01×
07Hamburg~100K0.97×
08Schleswig-Holstein~200K0.96×
09Rheinland-Pfalz~200K0.94×
10Sachsen~200K0.93×
11Berlin~200K0.90×
12Niedersachsen~400K0.88×
13Hessen~300K0.87×
14Bayern~700K0.84×
15Baden-Württemberg~600K0.84×
16Nordrhein-Westfalen~900K0.80×
Fig. 06

Affinity by region

Affinity by region — Anime and manga fandom, Germany
0.80×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anime and manga fandom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anime and manga fandom audience
#·InterestCategoryAffinity×
01My Hero AcademiaLiterature15.02×
02Sasuke UchihaLiterature14.62×
03Naruto UzumakiLiterature13.94×
04Hunter × HunterLiterature13.85×
05Dragon Ball (anime)Movies & TV13.24×
06Anime conventionLiterature13.05×
07Anime & CosplayFashion & Accessoires12.22×
08NarutoLiterature10.60×
09Dragon Ball ZMovies & TV10.46×
10Shōnen mangaLiterature10.16×
11One PieceMovies & TV9.06×
12Japanese popular cultureTravel & Leisure9.00×
13CrunchyrollGames8.97×
14CosplayGames7.12×
15OtakuLiterature6.88×
16KPop Demon HuntersMovies & TV6.64×
17PokémonGames4.72×
18MangaLiterature4.52×
19Harry PotterMovies & TV2.44×
20ReadingLiterature1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anime and manga fandom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anime and manga fandom audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.73×
Early Adopter MentalityPOWER1.58×
Price SensitivityPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anime and manga fandom audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
TravellingTHRILL0.83×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Anime and manga fandom have in Germany?

Anime and manga fandom has an estimated audience of 4,966,931 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Anime and manga fandom fans?

44.8% of Anime and manga fandom fans are female, 55.2% are male, with an average age of 31.5 years.

03

Which brands do Anime and manga fandom fans like most?

Anime and manga fandom fans show strongest brand affinity for Anime convention (13.05×), One Piece (9.06×), and Anime & Cosplay (12.22×) over the country average.

04

Where do Anime and manga fandom fans live in Germany?

Anime and manga fandom fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Anime and manga fandom fans also like?

Beyond Anime and manga fandom itself, the audience over-indexes on One Piece (9.06×), Anime & Cosplay (12.22×), KPop Demon Hunters (6.64×), and Hunter × Hunter (13.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Germany

See Anime and manga fandom audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Anime and manga fandom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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